Dropbox (dropbox) The Cover-Up Culture In a startup “Good news needs to travel fast, but bad news needs to travel faster.” There’s something about the combination of human nature (rationalization and self deception) and large hierarchical organizations (corporations, military, government, etc.) that actively conspire to hide failure and errors. Institutional cover-up’s are so ingrained that we take them for granted. Yet for a startup a cover-up culture is death. In a startup founders and the board need to do exact the opposite of a large company – failures need to be shared, discussed and dissected to extract “lessons learned” so a new direction can be set. Lie to My FaceThe first time I saw a corporate cover-up was as a new board member of a medium size public company. It would have been so much simpler for him to say, “We’re screwed, and I need your help.” Cover-up Or Look Like an Idiot In large companies executives are hired and compensated for pristine and efficient execution. Lessons Learned Listen to the post here:
5 plugins para mejorar tu productividad en tu navegador La lectura y las búsquedas de diversos temas en la web son actividades que realizo a diario pero en algunas ocasiones se convierten en distracciones. Esta semana instalé plugins en mis navegadores, revisé sus características, los personalicé a mi gusto y finalmente encontré algunas interesantes opciones para mejorar mi productividad y no dejar pasar por alto contenido interesante. 1. Instapaper Fue lanzado en enero de 2008 por su desarrollador Marco Arment, es una buena herramienta para alcanzar la productividad. El registro es con tu correo electrónico y contraseña. Esta aplicación obtuvo el primer lugar en la categoría de aplicación para iPad y un segundo lugar para iPhone en los 2010 Best App Ever Awards. 2. Es una herramienta que convierte el contenido de un sitio web en un texto fácil de leer, elimina la publicidad y distracciones alrededor del artículo que te interesa. 3. Lookup Companion for Wikipedia Es un plugin para el navegador Google Chrome. 4. iReader 5.
Viacom Unveils New Branded Content Division Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted to branded content. (The Nickelodeon family of kids' networks isn't a part of this—those channels operate under very different advertising rules.) The new group is called Viacom Velocity and will work closely with the marketing divisions of every adult network in the Viacom portfolio, including Comedy Central, MTV, VH1, Spike, TV Land and BET. The original content part of the unit—creative solutions, run by Neils Schuurmans, formerly evp of marketing and exec creative director at Spike—will serve partly as a think tank for new ideas. So how will Schuurmans assemble the new team?
Bienvenue Doing the Right Things is More Important than Doing Things Right Yesterday I wrote a post about top-down versus bottom-up thinking. There is a corollary to that advice, which is “doing the right things is more important than doing things right.” Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals, product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people. When you hire people in functional roles they want to show that they’re achieving results and results are easiest to measure by tasks accomplished. So many CEO’s just carry on being … CEO’s –> fund raise, get media attention, attend conferences, hire staff, “set direction”, whatever. Let me give you an example. - with whom are we trying to communicate?
Crear contenido para Twitter Crear contenido para las redes sociales es la principal tarea del Community Manager. Será mientras la desarrolles cuando se verá reflejado gran parte de tu conocimiento sobre el uso de las herramientas y cómo aplicar las estrategias de comunicación creativa para conseguir los objetivos de una marca. Lo primero que debes entender a la hora de crear contenido es el perfil del usuario que sigue a tu marca. Tener claro el tiempo que está dispuesto a dedicarle a una fanpage, cuenta, video o blog y cómo leerá o recibirá ese contenido. Buenas prácticas para generar contenido en Twitter Interactua con los seguidores. Malas prácticas para generar contenido en Twitter No abuses de los hashtags. Bibliografía sugerida: El martes siguiente presentaré varios casos de estudio de diferentes marcas y servicios para que te inspiren a la hora de generar contenido.
| Daily inspiration for Print lovers. PRINT.PM | Daily inspiration for Print lovers. Print.pm is finally on Instagram - Facebook - Twitter - Behance Page 25 sur 232 Suivant Précédent CONFIGURER UN SERVEUR WEB SOUS LINUX – GUIDE COMPLET Comme je l’indiquais dans l’article précédent, je viens de réinstaller complètement le serveur de papygeek.com et je vais donc en profiter pour vous faire quelques articles sur l’installation d’un serveur Web sous Debian. Il n’y a rien de révolutionnaire là dedans, mais cela peut être utile en tant que petite checklist d’installation, ou pour avoir une idée du travail à faire pour ceux qui voudraient se lancer dans l’aventure du serveur dédié. L’installation est ici effectuée sous Debian, mais la plupart des éléments restent valables pour d’autres distributions Linux à quelques détails près. Au menu : Je n’irai pas très loin sur la configuration de chaque élément, surtout pour les serveurs Web dont le paramétrage est très spécifique à chaque installation, mais tout cela devrait être un bon début. Si vous êtes sages, je partagerai aussi la version scriptée de toutes ces actions pour installer ça en trois minutes chrono et sans intervention utilisateur.
Uh Oh. Not Another “Don’t Be Evil” Company Long ago Google unofficially abandoned the Don’t Be Evil mantra and replaced it with, no kidding, an “evil scale.” Sometimes you have to chose between the lesser of two weevils, as Patrick O’Brian would say. And frankly, just staying this side of decent is enough for most companies. So when Twitter CEO Evan Williams said earlier today that one of Twitter’s operating principles was to “be a force for good” I cringed a little. One of the most important lessons I’ve learned in business, and am still learning, is to never trust anyone who says “you can trust me.” First because it’s basically impossible to balance a profit motive with a goodness motive. And second because when people, or governments, or companies start talking about being a force for good, there’s a good chance that a serious amount of self righteousness is brewing behind the scenes.
Conoce We transfer y comparte hasta 2 gigas en archivos sin registrarte y gratis | Ayuda Web Carlos Varela+Activado 11 febrero Resumen Una aplicación via web que nos ayudará en compartir de forma rápida archivos sin registrarnos. A veces, y varias veces en realidad. El sistema funciona de la siguiente forma. Recuerda que estará disponible por 2 semanas y si no es descargado, le enviará un recordatorio. Así que ya puedes compartir esas fotos y videos que no te animabas a enviar por correo, prueba We transfer. The 20 Most Influential Personal Style Bloggers Right Now - Fashionista Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names. Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world. This list looks wildly different than it did in 2013. Here's why. Why did we change it up? To determine the ranking, we considered: Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. 1. 2. 3. 4. Advertisement — Continue reading below 5. 6.