Tools | OgilvyEarth Our approach includes a suite of proprietary tools to help brands look at their business through a new and relevant lens, to identify the opportunities and direction that will help them enact real change. Three Pillar Employee Survey A sophisticated tool used to engage the organization’s employees around the economic, social and environmental actions and reputation of a business. Reports provide a detailed review of the perceived positioning, and then guide a subsequent communications strategy. Expert Network At OgilvyEarth, we pride ourselves in being sustainability communications experts. IQ Mapping A technique with both quantitative and qualitative benefits that helps identify key influencers who can make or break an organization’s entry into the sustainability conversation particular to a brand’s category or industry. Global Ogilvy Network We understand that our clients’ needs are often vast and almost always unique.
Teleglu PR Brussels Awarded EU’s Flagship Campaign on Biodiversity BRUSSELS, 9 September 2009 – Ogilvy Public Relations Worldwide’s Brussels office has been awarded a contract by the European Commission (EU) to develop a pan-European campaign to promote biodiversity. Biodiversity is a top EU priority and a looming post-Copenhagen issue. The campaign will launch in early 2010, the UN designated International Year of Biodiversity. The win coincides with the launch of Ogilvy’s global sustainability offering, Ogilvy Earth. “This is an incredible engagement for Ogilvy Brussels and we are excited to build upon our growing cadre of sustainability work,” said Natalie Todd, managing director of Ogilvy PR/ Brussels. The award of the biodiversity campaign follows a number of high-profile environmental wins for the agency. “Since the launch of Ogilvy Earth earlier this year, we are developing more and more campaigns with sustainability at the centre of their strategic core” said Ash Coleman-Smith, managing director for Ogilvy PR/EMEA.
L'actualité de la communication transmédia storytelling, des ARG et des webdocumentaires Le CES 2012 amorcera la guerre des "TV du futur" - - Le Nouvel Observateur Howard Stringer, PDG de Sony, confirme que la société japonaise s'apprête à lancer une télévision révolutionnaire. Une TV d'un nouveau genre à même de contrer le plan d'Apple et qui devrait être dévoilée au CES 2012 Le CES 2012 qui se tiendra à Las Vegas (Etats-Unis) du 10 au 13 janvier 2012 s'annonce comme le premier round d'une nouvelle guerre technologique : les TV du futur ! Sony est l'un des premiers à le faire par la voix de son PDG, Howard Stringer, lors d'un entretien avec la Wall Street Journal. Beaucoup parient sur l'arrivée, entre autre, de la reconnaissance vocale. Toute l'actualité du CES avec CNET France