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7 tools to monitor your competitors’ traffic

7 tools to monitor your competitors’ traffic
TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? This is part of our ongoing series on website optimization and traffic analysis. Guest post by Sam CrockerSEOmoz Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be. It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t. Alexa: Too often, dubious numbers Weaknesses: Not so great for the smaller sites. Cost: Free. Cost: Free. Cost: Free.

Vérifier les positions sur Google A quoi sert cet outil ? L'outil référencement de cette page va vous permettre de vérifier rapidement votre positionnement sur plusieurs datacenters aléatoires de google et ainsi analyser le résultat de votre référencement. L'outil va simplement vous éviter de regarder votre positionnement manuellement. Comment fonctionne cet outil ? Dans le premier champ, vous choisissez et entrez un mot clé, dans le deuxième champ, une adresse, longue ou courte et lancez la recherche. Spécifications Au niveau de l'entrée des caractères, l'outil accèpte n'importe quels caractères puisque tout a été codé au format utf-8. Bon référencement à tous !.

7 outils pour analyser son référencement "Mon site n'est nulle part dans Google", me dit un client. Et pour me le prouver, il lance une requête dans le moteur de recherche et me montre la page de résultats... Voilà bien la pire façon d'analyser un référencement ! Surtout lorsque l'on sait qu'une série d'outils, entièrement gratuits, vous permettent de faire un diagnostic précis. Quels sont les premiers réflexes à avoir pour analyser son référencement ? 1. Dans votre compte Google Analytics, allez dans Sources de trafic > Sources > Vue d'ensemble Ensuite dans Sources de trafic > Sources > Recherche > Résultats naturels (pour voir les mots-clés). Les bonnes questions à se poser : Quelle est la part de visiteurs venant des moteurs de recherches (via la recherche naturelle) ? L'idéal : avoir au moins 50% de visites en provenance des moteurs, sur des mots-clés pertinents, à l'exception de votre nom. Google Analytics est de loin le meilleur outil gratuit pour analyser ses visites. 2) Vérifier si vos mots-clés sont recherchés

Pay Bloggers - How Much Should Businesses Pay Bloggers If you want to hire a blogger to write content for your business' blog, then you need to be prepared to pay that blogger. The amount that you pay the blogger can vary significantly depending on your requirements as well as the blogger's experience and abilities (check out 5 skills to look for when hiring a blogger). Blogger Pay Based on Business Requirements The more you expect a blogger to do, the more you can expect to pay that blogger to charge you to write for your business blog. The following requirements can increase the amount you can expect to pay a blogger to write your business blog: Bottom-line, any activities related to writing, publishing, and managing posts on your business blog take time, and you'll need to pay more for them. Blogger Pay Based on the Blogger's Experience and Skills As you might expect, a blogger with years of experience and a deep skill set will charge a higher rate than a blogger with few skills and little experience. Common Blogger Pay Rates

#HashtagBattle How Much Do Bloggers Really Earn? | Get Off My Internets Internets The big buzzword among fashion bloggers is “monetize.” They’re always looking for a way to monetize their blog, their outfit posts, their shopping suggestions. No one can deny that a few bloggers have basically lucked into a viewership that affords them a decent income per month, but what about the little guys? Let’s start with a few case studies: What I Wore: Although Messica used to command thousands per monthly sponsorship, she now uses to sell sponsorship slots. I posted harsh words about popular blogger perceptions a few days ago and I stand by what I said. Here’s the bottom line: You absolutely may luck into making some cash from your blog. What does this mean for you if you’re a blogger?

Comment créer un site collaboratif avec WordPress Comment utiliser WordPress dans le cadre d’un blog Collaboratif ? Nous ne parlons pas ici d’un simple « Guest Blogging », mais bien d’une équipe de rédaction qui intervient sur un même et unique site. C’est par exemple ce qui se fait sur MyCommunityManager ou encore Locita. Le collaboratif ne s’improvise pas Pour que tout ce petit monde s’y retrouve, il faut que le backend soit taillé comme il faut d’entrée, dans le cas contraire, c’est prendre le risque de se retrouver dans un immonde foutoir. Ce type d’installation requiert d’être bien pensée en amont. La première des choses à faire, c’est donc de penser le chemin de publication de vos articles. Je vous propose donc de passer en revue quelques plugins qui pourront vous aider dans la mise en place de votre blog collaboratif. Edit Flow, le flux collaboratif Comme son nom l’indique, Edit Flow vous permet d’ajuster la gestion de votre flux d’articles selon vos besoin. Gravity Forms, le collaboratif occasionnel La gestion des utilisateurs

Day 5: Twitter, Global Impact and the Future Of Blogging - SOTB 2009 On this, our final day of the study, we’ll examine two of the leading blogosphere trends for 2009. The use of Twitter, and the impact that bloggers had on political events in the US and around the world. Twitter Bloggers use Twitter much more than does the general population. 52% syndicate their blog posts to their Twitter Account, and 41% do so while also posting tweets that are not associated with their blogs. 26% of bloggers who also use Twitter say that the service has eaten into the time they spend updating their traditional blogs – though 65% say it has had no effect. Even among the technologically sophisticated audience of bloggers, 35% of those who do not use Twitter say it’s because they do not understand the point .

4 Top Tools to Measure Your Blog Traffic | Intechnically Savvy Blog Okay, you’ve got the blog up and running. You’re posting regularly. Maybe you’ve even received a comment or two. But how can you tell if you are doing well? Here are a few of the best tools available to help you start keeping track. Technorati One way to gauge the popularity of your blog is to see how many others are linking to it. Google Analytics To get started, all you need to do is copy/paste tracking code provided by Google into the HTML of your blog’s template. QuantCast This website measures traffic, demographics, business, lifestyle, interests, and more. Alexa Click on “Site Info” at the top of the page, and then search for your site. The best way to see how your blog is doing is to measure trends.

The AdSense revenue share Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search. As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products. AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites.