background preloader

7 tools to monitor your competitors’ traffic

7 tools to monitor your competitors’ traffic
TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? This is part of our ongoing series on website optimization and traffic analysis. Guest post by Sam CrockerSEOmoz Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be. It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t. Alexa: Too often, dubious numbers Weaknesses: Not so great for the smaller sites. Cost: Free. Cost: Free. Cost: Free. Related:  Engagement Analytics

Everyday tips for making every fan feel special via social media You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success. Though it might seem obvious that you should reward them, some people just don’t know how or when to do it. Here are some ideas for rewarding your fans to make sure they feel appreciated. Special offers: When you release a new product or you’re running out of stock, offer your social media fans first dibs on the goods. Brands that do it right: If you need more inspiration to figure out how you can thank your customers, look at what other businesses are doing. Nobody likes to feel that they’re just a number on your social network. Guest post contributed by Peter Nevis, on behalf of OrangeLine SEO .

Vérifier les positions sur Google A quoi sert cet outil ? L'outil référencement de cette page va vous permettre de vérifier rapidement votre positionnement sur plusieurs datacenters aléatoires de google et ainsi analyser le résultat de votre référencement. L'outil va simplement vous éviter de regarder votre positionnement manuellement. Comment fonctionne cet outil ? Dans le premier champ, vous choisissez et entrez un mot clé, dans le deuxième champ, une adresse, longue ou courte example.com et lancez la recherche. Spécifications Au niveau de l'entrée des caractères, l'outil accèpte n'importe quels caractères puisque tout a été codé au format utf-8. Bon référencement à tous !.

Published Research | Web Analytics Demystified | Audience Measur Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. If you're frustrated with the support you've been getting from your analytics consulting firm ... if you're tired of dealing with a "revolving door" of analysts ... if your vendor has been sold or is in danger of going out of business ... or if you're just tired of paying too much for the same old crappy results, call us. Contact us today to learn about our consulting services! Strategic Audit and Transformation Roadmap Areas we typically explore during these sessions include: SiteCatalyst Audit and Transformation Roadmap Adam will help you understand:

Pay Bloggers - How Much Should Businesses Pay Bloggers If you want to hire a blogger to write content for your business' blog, then you need to be prepared to pay that blogger. The amount that you pay the blogger can vary significantly depending on your requirements as well as the blogger's experience and abilities (check out 5 skills to look for when hiring a blogger). Blogger Pay Based on Business Requirements The more you expect a blogger to do, the more you can expect to pay that blogger to charge you to write for your business blog. The following requirements can increase the amount you can expect to pay a blogger to write your business blog: Bottom-line, any activities related to writing, publishing, and managing posts on your business blog take time, and you'll need to pay more for them. Blogger Pay Based on the Blogger's Experience and Skills As you might expect, a blogger with years of experience and a deep skill set will charge a higher rate than a blogger with few skills and little experience. Common Blogger Pay Rates

The Essential Guide To Creating Viral Content It's the dream for all marketers, to create a piece of content that will be seen by the world. Unfortunately, even if you come up with the greatest piece of content ever made, there's no guarantee that something will go viral and for the most part, most content that has gone viral has been online for quite a while, or has been created by a popular person or group. That doesn't mean that it's impossible, however. With a little bit of work and some advanced preparation, you can improve the chances of your content getting shared across the web. Content 1) What makes content go viral? What makes content go viral? So while there isn't a magic formula for success (let alone instantaneous success), there are measures you can take to increase its chances of going viral. If you want a simplified version of how content goes viral, Kevin Alloca, the trends manager for YouTube, gives three reasons behind the success of viral videos: Tastemakers, participation and unexpectedness. Video Distribution

7 outils pour analyser son référencement "Mon site n'est nulle part dans Google", me dit un client. Et pour me le prouver, il lance une requête dans le moteur de recherche et me montre la page de résultats... Voilà bien la pire façon d'analyser un référencement ! Surtout lorsque l'on sait qu'une série d'outils, entièrement gratuits, vous permettent de faire un diagnostic précis. Quels sont les premiers réflexes à avoir pour analyser son référencement ? 1. Dans votre compte Google Analytics, allez dans Sources de trafic > Sources > Vue d'ensemble Ensuite dans Sources de trafic > Sources > Recherche > Résultats naturels (pour voir les mots-clés). Les bonnes questions à se poser : Quelle est la part de visiteurs venant des moteurs de recherches (via la recherche naturelle) ? L'idéal : avoir au moins 50% de visites en provenance des moteurs, sur des mots-clés pertinents, à l'exception de votre nom. Google Analytics est de loin le meilleur outil gratuit pour analyser ses visites. 2) Vérifier si vos mots-clés sont recherchés

55 Best Ways To Track Your Website Daily Traffic | Showcases Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website. You may be interested in the following related articles as well. Feel free to join us and you are always welcome to share your thoughts that our readers may find helpful. Don’t forget to and follow us on Twitter — for recent updates. Best Ways To Track Your Website Daily Traffic 01. Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. 02. Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. 03. 04. 05. Yahoo! 06. 07. 08. 09.

How Much Do Bloggers Really Earn? | Get Off My Internets Internets The big buzzword among fashion bloggers is “monetize.” They’re always looking for a way to monetize their blog, their outfit posts, their shopping suggestions. No one can deny that a few bloggers have basically lucked into a viewership that affords them a decent income per month, but what about the little guys? Let’s start with a few case studies: What I Wore: Although Messica used to command thousands per monthly sponsorship, she now uses BuyAds.com to sell sponsorship slots. I posted harsh words about popular blogger perceptions a few days ago and I stand by what I said. Here’s the bottom line: You absolutely may luck into making some cash from your blog. What does this mean for you if you’re a blogger?

[Interview] Contenu et réseaux sociaux au coeur de votre stratégie Internet Benjamin Marchand-Lenoir. Technophile et diplômé de l’école de communication de publicité et de marketing Sup de Pub, Benjamin a acquis une double expérience de stratège, chez l’annonceur comme en agence. Rigoureux et polyvalent, il a fait de la gestion de la e–réputation sa spécialité. Responsable du pôle « Communication et e-réputation » d’Ezalys, il a pour objectif de consolider la notoriété des clients et le développement de leur image de marque. Quels sont les enjeux des réseaux sociaux dans la stratégie d’un site internet aujourd’hui ? A l’heure actuelle, les réseaux sociaux sont un formidable lieu de concentration des internautes. Avoir un site Internet solide, ergonomique, efficace reste donc la base d’une stratégie internet. Qu’est-ce que le SMO et en quoi contribue-t-il aux objectifs que vous décrivez ? Le SMO, ou Social Media Optimisation, est le fait d’optimiser son site Internet pour les réseaux sociaux. Le contenu est primordial ! Like this: J'aime chargement…

Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. It takes about as much time as setting up a new email account, maybe a little more. The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads.

Day 5: Twitter, Global Impact and the Future Of Blogging - SOTB 2009 On this, our final day of the study, we’ll examine two of the leading blogosphere trends for 2009. The use of Twitter, and the impact that bloggers had on political events in the US and around the world. Twitter Bloggers use Twitter much more than does the general population. 52% syndicate their blog posts to their Twitter Account, and 41% do so while also posting tweets that are not associated with their blogs. 26% of bloggers who also use Twitter say that the service has eaten into the time they spend updating their traditional blogs – though 65% say it has had no effect. Even among the technologically sophisticated audience of bloggers, 35% of those who do not use Twitter say it’s because they do not understand the point .

Related: