The Sell! Sell! Blog Headvertising The video was created for Toronto-based Strategy Agency of the Year Awards.In creating the video, Lowe Roche did its homework, conducting in-depth qualitative and quantitative research. They tapped into the PMB database of over 22,000 respondents and did a vertical lifestyle analysis of Canadians who identify themselves as ad industry professionals. In doing so, they uncovered some lesser-known facts about ad people, for example, did you know that ad people use the internet for adult entertainment 1.7 times more than the average Canadian? Maybe you didn’t know that ad people mute the sound in TV commercials 1.6 times more than the national average. A tad ironic don’t you think? And surprise, surprise – ad people drink a lot. Advertising Agency: Lowe Roche, Toronto, CanadaCreative Directors: Jane Murray, Mark MasonCopywriter: Jeremy RichardJunior Copywriter: Jason SoyArt Director: Matthew Camara
Advertising Universe Blog The idea of animals as authors is a fascinating one. And the concept of capturing their very own point of view of nature is interesting and original. “Animal Copyrights” is the result of combining them both to raise funds for endangered species, as well as to study nature in a different way. The initiative consisted in putting small cameras on wild animals. <div style="background-color:red;color:white;width:160px"><strong>JavaScript is disabled! Category: Promo And Activation - Use Of Promo & Activation - Sponsorship Or Partnership Campaigns. Source:
Aviso para leer con los ojos achinados Esta campaña de Outdoor me parece que es sencillamente genial. Si tratas de leer este aviso, será casi imposible descifrar lo que dice. Ahora, intentá rasgarte los ojos con tus dedos y podrás leer a la perfección este aviso que dice: “Mirá Asia como lo hacen los asiáticos” (pero en inglés, obvio). La campaña es de una agencia de turismo de Ucrania. Fuente de “Aviso para leer con los ojos achinados”
JasonTheodor.com » create more better different Modern Copywriter We Love Advertising El periódico The Guardian ha realizado un interesante experimento mezclando las portadas de algunos de los discos más famosos con fotografías cogidas de Google Street View. ¿El resultado? Os lo dejamos aquí abajo para que podáis valorarlo vosotros: (What’s the Story) Morning Glory? by Oasis, shot on Berwick Street in London’s Soho The Freewheelin’ Bob Dylan by Bob Dylan, shot while he was walking with his girlfriend Suze Rotolo down Jones Street in the West Village, New York City in 1963 Abbey Road by the Beatles, shot at the zebra crossing outside Abbey Road Studios, London Willy and the Poor Boys by Creedence Clearwater Revival. Physical Graffiti by Led Zeppelin, shot along the East Village residential blocks in St Mark’s Place, New York City Animals by Pink Floyd, shot at Battersea Power Station in Wandsworth, London
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