Appbistro Run Multiple Location-Based Marketing Campaigns with One Cool App [INVITES] Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark. Name: Geotoko Quick Pitch: Geotoko is a simple, powerful platform for businesses, brands and agencies to run location-based contests and sweepstakes around checkins from a range of apps. Genius Idea: So, your company or agency wants to get into location-based marketing. You can create your campaign using multiple apps, manage the rewards you dish out to users and drive foot traffic to locations all from Geotoko's dashboard. In addition, the company provides the all-important metrics: real-time analytics to measure your campaign's performance and ROI, customers' behavior, and how various locations and services perform. Here's what a sample campaign might look like: On the user side, there have been quite a few attempts to consolidate checkins for more than one app at a time.
AppNexus Raises A Meaty $50 Million Series C For Realtime Ad Bidding Network Realtime ad bidding network AppNexus today announced that it raised $50 million in a Series C financing. Investors include Microsoft, Venrock, Kodiak Venture Partners and First Round Capital. The round brings the total capital raised by AppNexus since its founding to $65.5 million. The company first raised an angel round in 2007 from Ron Conway, Marc Andreesen, Ben Horowitz, Khosla Ventures, and First Round Capital. AppNexus is based in New York City, and was founded by Brian O’Kelley, who was also a co-founder of Right Media. AppNexus calls itself a realtime bidding platform for ad networks. More than 4 billion ad impressions are served through AppNexus every day, up from zero two years ago. While he won’t disclose specific details, CEO O’Kelley tells me, “We’ve gone crazy on the revenue side in the past year.”
Location Analytics: The Future is Where In Steven Spielberg’s blockbuster sci-fi thriller "Minority Report," there’s a scene where actor Tom Cruise, hotly pursued by the bad guys, hurries through a major shopping mall and as he passes advertising billboards, personalized messages appear and deliver customized content just for him. In the movie, technology could identify the person based on a digital scan of a person’s eye. Everywhere someone travels, shops would know what to deliver to you as you pass by. Today, that vision of the future is coming closer to reality. To make sense of it all, businesses are rethinking all things data using the power of where. The simplicity and ease of use GPS-enabled cell phones and mobile devices help you find the closest movie theater, shoe store, or coffee shop. Now it’s time for businesses to turn from the simple to the fundamental. Location Analytics lets you do more and make sense of your data. Retail sites can compare sales territory revenue and assess marketing campaign effectiveness.
FluidDB Image: Jin Wicked One way to use Fluidinfo, among many, is as a universal engine for metadata. I’ll have to explain what I mean by that, especially seeing as some people got the impression from the earlier post on data vs metadata that we don’t think metadata is important, or that it doesn’t exist, or similar. I tried to make it clear in the post, and in responding to the comments that followed, that that’s not what was meant: In fact that’s one of the major initial goals of Fluidinfo – to be a metadata engine for everything. So that’s how important we think metadata is! The question is: how can Fluidinfo be used as a universal metadata engine? Metadata can be loosely defined as data that’s about other data. The key word in the above paragraph is about. To give some simple examples, there might be objects in Fluidinfo with about tags that have values such as isbn:140679239X or The second crucial component is Fluidinfo’s model of control.
Yahoo Japan scoops up location-based mobile ad firm Cirius Yahoo Japan has acquired location-based mobile ad firm Cirius Technologies. Cirius is based in Tokyo and operates AdLocal, a service that targets consumers with ads. It takes into account the physical location of the users via global positioning system (GPS), cell phone identification, map coordinates and other data. Cirius has about 38 employees. Gen Miyazawa, 28, founded Cirius in 2004. [Photo: Mobile Planet TV]
Social network analysis, Inbound marketing & SEO report â Jungle Torch LLC Location Analytics: The Next Big Step in Business Analysis Esri Maps for IBM Cognos highlights regional performance for an insurance company. Today it seems that no conversation about information technology (IT) is complete without a discussion about big data, the cloud, or the consumerization of IT. However, arguably, the most impactful trend to hit IT has been analytics—both in media buzz and in corporate investment. Since the publication of Thomas Davenport and Jeanne Harris's book Competing on Analytics: The New Science of Winning in 2007, both private- and public-sector organizations have been sold on the notion that they need to leverage analytics on their data to gain insight and drive decision making. Business analytics has now become pervasive in most large public- and private-sector organizations. Current estimates are that 97 percent of large companies leverage analytics, with over 100 million users worldwide. Esri location analytics brings the power of the Esri platform to existing business systems. Business Analytics and Geography
Battlefield at TechCrunch Disrupt TappLocal Is A Platform For Foursquare-Like Deals Beyond Foursquare If you’ve used Foursquare, you’ve likely seen the little badge that appears in the corner of your mobile phone’s screen when a deal is nearby. It’s a good way to alert someone to a location-based offer, and it seems to be working well for the company. A new startup, TappLocal wants to take that idea and expand upon it to create a new location-based ad network. The way this works is that TappLocal uses their backend to create a geofence around certain partner venues. When a user crosses that boundary and happens to be using one of the partner apps, a deal indicator will pop-up. A quick click on this area will open a larger area explaining exactly what the deal is. Co-founder William Kasel fully understands that this is a hot space right now, and that’s why he and his team behind Jumpfox, a mobile app development company, wanted to pour resources into this new project. And it’s not just these proximity deals that TappLocal is working on.
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