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The China Beat · Blogging How the East Is Read

The China Beat · Blogging How the East Is Read
Nedostup, Rebecca. Superstitious Regimes: Religion and the Politics of Chinese Modernity. Cambridge, Mass.: Harvard University Asia Center, 2009. xiv, 459 pp. $45.00 (cloth). By Stefania Travagnin The past decade has seen the publication of several studies examining the new conceptualization and practice of religion that developed in China at the end of the nineteenth century and continued throughout the twentieth century. From a variety of perspectives, these books have connected religion with other topics, such as state, society, gender, modernity, globalization, and material culture.

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China IWOM Blog- Making Sense of the Buzz Mogujie.com launched a new online product, “ Free Group Purchase ”, at 5 p.m. on the 1st of March, encouraging users to initiate a group purchase on any product they want. This “C2B” group purchase would be achievedas long as they round up enough participants. So far, more than 15,000 group purchases have been started, 100 of which have been successful. Social platform meishixing.com has at last launched a web version. For what is essentially a Pinterest clone, this web version features organizing and sharing features for foodies to share photos of all their favorite eats.

Chinalogue on environment "中外对话"是世界上致力于环境问题的第一个完全双语网站。气候变化、物种消亡、污染、水资源匮乏以及环境破坏等问题并不仅仅局限在某一国之内,而是全世界所有居民都要面临的挑战, 而正在崛起的中国给他们带来一个新的紧迫任务。应对上述这些挑战需要全世界达成共识,并且共同努力,而我们"中外对话"网站的目标正是促进这种共识的达成。 Breaking Free From Consumerist Chains ‘Do not trouble yourself much to get new things, whether clothes or friends…. Sell your clothes and keep your thoughts.’ ~Henry David Thoreau Post written by Leo Babauta. We are not consumers.

a chat with blueprint, a digital creative collective “From a deep pool of blue ink rises an image…” – this is written on Blueprint‘s Neocha.com homepage, a digital collective that describes itself as a Chinese creative group with no artistic bounds. In an “Internet world” filled with many options for exploring different kinds of creative content, we find ourselves frequently entering Blueprint’s creative world. Their distinctive style comes from the ambient / “lowercase” electronic sound they produce as well as their visual works, which exude a subtle mysticism. The depth and breadth of content under the “Blueprint” name actually comes from members who live in many cities, including Zhengzhou, Beijing, Shanghai, Hangzhou, Chongqing, Guangzhou, Nanjing, among others.

China's Consumer Market: explained Just finished the book, Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers, by Lawrence L. Allen. It’s a very good book. The book is about the competition between Hershey’s, Mars, Ferraro Rocher, Nestle and Cadbury for the Chinese consumer. But it is really more about what it takes to succeed in the consumer products business in China. Silicon Hutong In the HutongFocus...Focus...1558 hrs. While I was absorbing caffeine and beta carotene at a sunny Beverly Hills espresso spigot earlier this month, I came across a superb article in the Wall Street Journal explaining how the U.S. motion picture business is starting to make films that are aimed at an international market. The phenomenon has reached such a stage, in fact, that movies ONLY likely to appeal to a domestic U.S. audience are not getting the green light, and those films deemed promising but too US centric are being given script and casting makeovers to make themselves more appealing to international audience. Darn those Foreigners Paying to See Our Movies! About time Hollywood woke up to the rest of the planet, I say, but writing in The City Journal, New York's local Neoconservative periodical, author Andrew Klavan apparently thinks otherwise. "...perhaps the economic necessity of appealing to countries other than America has sapped American movies of their quality.

Marketing in China 1: Think Local Act Local When more than 300 people attired in red and blue jackets with the words "I Love China" emblazoned over them lined up for the raising of the national flag at the world famous Tian An Men Square in several winter mornings of 1996, one would expect their faces would be all be Chinese. Their whole-hearted explosive singing of the Chinese National Anthem with the raising of the flag each morning made them sound like a squad from the local cadet academy. Yet many in this group were foreigners - including Americans. The early morning choristers were on training in Beijing for more than 10 days as part of their company's corporate culture development program. They were from a joint venture company between an American pharmaceutical firm and its Chinese partner in Xi'an, Shannxi Province.

Marketing in China: Adaptation vs. Standardization Details Published: June 15, 2012 Chasing China's Shoppers (Wall Street Journal) By now, most leading companies realize they can no longer ignore the Chinese market. While it is currently a significant market in terms of the number of customers, its potential to grow in terms of purchasing volume is even more significant as the income of Chinese consumers continues to rise. However, a large number of U.S. and European companies have experienced difficulty tapping into this market. Business Bookshelf: Understanding Chinese consumers "What makes Chinese people tick?" What a great opening sentence for a book. Because what makes Chinese people tick is also what makes Chinese people buy. And these days, virtually everyone involved in selling anything, anywhere, wants to know how to sell it to the Chinese. The line comes from "What Chinese Want: Culture, Communism and China'sModern Consumer," a new book published by Palgrave Macmillan and written by Tom Doctoroff, chief executive of advertising agency JWT in Shanghai and the doyen of foreign marketers in China.

Tom Doctoroff: Doing Business in China: How to Win The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful businessmen must adopt in order to penetrate China, the world's most dynamic market. This interview was originally posted in the China Observer, a great blog on Chinese business and marketing.

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