Woobox - Sweepstakes, Coupons, and more for Facebook Pages & Twitter 8 Brands That Have Found Success on Facebook & What We Can Learn Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success. 1. The Pampered Chef launched their Facebook page at a national conference in front of thousands of enthusiastic consultants. Lesson: Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. 2. Restaurant.com combines exclusive Facebook offers with lots of engaging questions. Lesson: Ask a lot of questions. 3. 4.
HOW TO: Start Marketing on Facebook The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Facebook's proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. "Ask [small business owners] how they get customers, and they'll tell you that someone walks in, has a great experience, walks out and tells a couple of their friends," says Emily White, senior director of local at Facebook. With these ideas in mind, we've compiled this six-step guide for getting started on Facebook. 1. It's also a good time to post your first status update welcoming fans to your Page. 2. 3. 4. "This will increase your conversions significantly," Lazerow says. 5. 6.
Facebook’s 10 Social Plugins; Benefits to Merchants 6 Facebook Apps to Enhance Your Company's Fan Page It was only a few years ago that businesses realized they needed a website. Now, everyone seems to be coming to the same conclusion about Facebook, and the best way for a business to establish a presence there is via a Fan page. We typically think of Facebook Fan pages as being a conversational medium. Thanks in large part to the development of applications designed to allow users to add custom elements, Fan pages have morphed into “brand pages,” and are taking a company’s brand experience right into Facebook. Below is a list of several apps I think are worth trying. Static FBML Of all the apps that made this list, Static FBML is the most noteworthy. What is so alluring about Static FBML is its simplicity. Example of Static FBML app. And here is the finished product: Example of a finished Static FBML page. Note that it’s best to upload graphics to your own server. Image-maps.com Online image mapping tool from Image-maps.com Involver Wildfire Fan Appz ShopTab Fanbook Fan Page Creation Tools
16 Facebook Marketing Strategies There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages. Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business. 1. Facebook Send button Facebook recently launched the “Send” button, which allows Fans to send your content to their friends. According to Facebook, Fans have the option to send your URL in an inbox message to their Facebook friends, to the group Wall of their Facebook groups, and as an email. 2. FriendCard is a way to increase brand visibility by offering Fans the ability to send customizable branded greeting cards to their friends directly from your Facebook Page. Each card carries your logo, so each time one is sent recipients and their friends are introduced to your brand. 3. Merchants increasingly utilize online video to showcase products. 4. Merchants who use blogs for marketing can now incorporate that content into Facebook using the following free apps. 5. 6.
4 Winning Strategies for Social Media Optimization Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, "We have to drive as much traffic to our website as possible," to the more pragmatic, "We have to ensure as many people see our content as possible." You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. Why Social Media Optimization Matters 1. 1. 2.
Promotions Guidelines How To Claim Your Business On Facebook Places Facebook Places is essentially free word-of-mouth advertising for your business. Here's how to get started. June 22, 2011 Facebook Places is essentially free word-of-mouth advertising for your business. By claiming your Facebook Page, you have the opportunity to customize that free social media advertising. 1. Open the Facebook app on your mobile phone. If your business has already been added to Facebook Places, you can skip this step. 2. Open Facebook on your desktop and search for your business. 3. Beneath the image on the Places page there is a hyperlink that says, "Is this your business?" 4. Before Facebook will let you edit the page, you will be asked for either a business e-mail address or a document that has your name and business' name on it. Important questions Can I unmerge my Facebook Page from Place? Image credit: University of Kentucky