The Google +1 Is More Popular For Retailers Than The Facebook Like Button Google's +1 buttons appear on more retail websites than Facebook share buttons or Twitter buttons according to an analysis by Darren Herman, chief digital officer at The Media Kitchen, a media planning and buying firm. The finding is both surprising and logical. It's surprising because Google's +1 buttons are relatively new. It's logical because any smart retailer is going to do whatever Google wants in the hopes of getting better search placement. Herman worked with Evidon, which tracks online ad tags, to see what ad technology and social buttons were on 20 major retail sites. According to his research, the Google +1 button is on 45% of sites versus 40% for Facebook like buttons, and 15% for Twitter share buttons. What does the +1 button do, exactly? It's supposed to be another signal Google can use to refine it's search engine. For more on what Herman found head over to his blog post.
How to delete every Facebook wall post, wipe your Timeline When Facebook decided it would be a great idea to infuriate most of its user base by orchestrating its most drastic profile page change to date, I along with many others took the chance to jump in at the deep end and see what all the fuss was about. But the new Timeline will dig up some seemingly long-lost memories, and many you will wish to forget. Some will choose to delete their Facebook altogether, while others will simply leave things be, deterred by the arduous task of deleting the vast amount of data they are presented with. I kid you not, I spent four whole days wiping my Facebook timeline clean. And I stress from the bottom of my heart: there is no easy way of doing it. But thanks mostly to the wider community, there are a number of ways you can give it a go yourself. (Source: ZDNet) If you have yet to switch to the new timeline, then don't. On with the show. If you have not enabled the timeline yet, try the 'magic button' approach: Now we begin our venture into macro territory.
Study: Why Do People Use Facebook? Facebook is an accepted means of communication. It is a never-ending virtual social gathering filled with adopted puppies, cute LOL kitties, baby announcements, viral articles and videos, events, groups, organizations and fan pages. But why do people really use it? A new study entitled "Why do people use Facebook?" from Boston University's Ashwini Nadkarni and Stefan G. The study defines social networking sites (SNSs) as "Internet-based services that give individuals three major capabilities: The ability to construct a public or semi-private profile, identify a list of other users with whom a connection is shared, and view and track connections made by individuals and others. Who Is Using Facebook? Before 2009, MySpace led the social network race. This is in line with findings from the Facebook Data team, which shows the steady increase of black and Hispanic users in early 2009, and a decline of the number of Asian users. What Types of People Use Facebook?
Study: Facebook Pages Shouldn’t Post More Than 1x Every 3 hours The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts. This new finding from a study by Facebook Page analytics company EdgeRank Checker could help Page owners avoid cutting short the lifetimes of their posts and overshadowing them with new content. Each Page is different and needs to find its own optimal posting frequency depending on its content and audicence, but no more frequently than every 3 hours is a good general guideline. Last month after Facebook changed the news feed in September, EdgeRank Checker analyzed 30,000 posts by over 500 Pages with an average fan count of 140,000. The company defines the end of a post’s lifetime as when it receives 10% of the engagement per hour as it did in its most popular hour. There is variance in any specific Page’s post lifetime average.
Infographic: Google+ for Business The swell folks at BlueGlass made me a nifty infographic about Google+ for business, replete with all kinds of factoids and thoughts to consider. I’m not always a super fan of infographics, but there are clearly some advantages to them, it would appear. So, take a look at what Google+ can do for you. Google+ for Business Infographic Still with me? ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog. Find out more about the framework features Check out the Genesis demo and the wide variety of child themes See example designs in the Genesis design showcase Become a StudioPress Affiliate