The Guide to Developing a Content Strategy for "Boring" Industries The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites.
9 Factors For A Successful Website While every one’s visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website. 1. Quality Content 10 Steps to Reinvent Media Strategy In today’s communications landscape, Paid (advertising), Earned (PR) and Owned (branded) Media are converging like never before. Of these media types, which is the most valuable? Not “the most expensive.” The most valuable. If what you value most as a brand is the trust of consumers and prospects, then the answer is obvious: Earned Media is far and away the most effective influencer of consumer trust. Of course, historically it’s also been the most difficult to measure — and of the three types of media mentioned above, despite being the most valuable, Earned Media also bears the dubious distinctions of also being the least controllable and least expensive.
10 Ways to Get Your Content Marketing Strategy in Motion Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. In recent years, we have also witnessed many new software platforms entering the market to help companies create content. As many of you would attest, it’s always easy to go out and spend money on creating content or any marketing campaigns for that matter. How to Build and Operate a Content Marketing Machine Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.
The Ultimate Guide to Content Planning A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it ‘does’ online marketing and begin looking for ways to grow reputation, reach and visibility via content rather than the link building practices of old. As Google turns up the algo to promote great content and social gives us all access to the social graph and the network effect it offers there has never been a better time to get your content game in shape and pull together a killer strategy for your brand. I recently wrote a piece for another digital marketing site that goes into a little more detail around why content is coming to the fore and so for extra context it is certainly worth a read.
Oliver Ding sign in Oliver Ding Joined August 10, 2009 - 438 bags - report user How Dynamic Content Makes Your Marketing a Helluva Lot More Personal The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space -- perhaps due to a lack of understanding around how it really works. I mean, just what drives all this highly adaptive content? And how does it affect a lead's decision-making process? In this post, we'll break down the concept of "smart" or "dynamic" content -- that's what all this personalization revolved around, after all -- and explain what it is, how it works, and even give you some strategies for incorporating it into your marketing.
4 Ways to Create Content That Sells Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money. An Eight-Step Plan to Get PR-Driven Links In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage. But, while these goals still come in to play, I have a new goal too—to build links. And, as most of you know, link building is not easy.