Results Powered by Connections always branding. always on. 5 Tips for Identifying Your Unique Selling Point One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with you? And why should journalists cover your story? Being different isn’t just about, well, being different. It’s about having a value-adding differentiator that truly makes your company special. How can you come up with your unique selling point / proposition (USP)? 1. 2. 3. 4. 5. Do you have a clearly defined unique selling point? This article is written by Mickie Kennedy, founder of eReleases ( the online leader in affordable press release distribution. PR Bonus - 5 Free eBooks ($67 Value) Based on Actual Results of 15+ Years and 40,000 Press Releases Hone your PR skills with these valuable PR tools, publicity tips, and press release resources. The bundle includes:
Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses PR-Squared – Social Media Marketing and Public Relations Make Any Content on the Web Embeddable With Embedly The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Embedly Quick Pitch: Embedly is a platform for converting URLs into embeddable content. Genius Idea: Embedding all the media on the web. When traversing the web, most site visitors will stay on a page 250% longer when there's embedded media, Sean Creeley tells me. Creeley is the founder of Y Combinator startup Embedly; Embedly's mission is to make it painstakingly easy for publishers and application developers to add that embedded media and better engage their web users. "The idea is to engage the user where they are," says Creeley. Embedly can make a call to any web URL or RSS feed, grab the associated media — photos, videos, audio and text — and embed it on a third-party site. Look for the startup to push into the mobile frontier first. Series Supported by Microsoft BizSpark
Google Caffeine Real Time Search Increases Value of Social Media SEO Internet Market research firm witnesses Google Caffeine Real Time search update and expects big surge in Social Media marketing. SEO Social Media Internet Marketing Solutions Online PR News – 26-December-2009 –SEO Internet Marketing firm Irbtrax observes preview of Google Caffeine 'Real Time' search results and the increased emphasis on Social Media Marketing and strategy that will result when Caffeine is fully launched after the holidays. Caffeine is the most comprehensive Google Search Engine application since 2006, and clearly places a greater emphasis on Social Media sites like Twitter, as well as newsworthy Blogs. According to Irbtrax founder Scott Moir- "There is no doubt we'll see a new surge in the use of Social Media Marketing once Caffeine is fully launched. For a detailed outline of important changes Caffeine is expected to have on websites and their related Internet Marketing efforts visit: Irbtrax.com-GoogleCaffeine.php
4 Creative Ways To Reward Your Facebook Fans A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base—and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. "Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans," says Blake Cahill, principal and president of social media agency Banyan Branch. "Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these." Here are four great ways to reward your Facebook fans for their continued engagement and support: 1. Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group. There are also low-cost applications you can use to create custom fan-only tabs for your Facebook Page. 2. 3.
A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. The response to the post was phenomenal and prompted me to look at some more tools that might be worth adding to the 'must master' list. So, without further ado, here is round two... 10 More Online Tools Every PR Pro Should Master - Part Two TweetChat Live Twitter chats are gaining in popularity everyday as it allows for a condensed period of conversation which can be moderated / led, achieving the best results for participants and organizers. Most PR people will have to take part in one of these conversations at some point and one of the better tools is TweetChat which allows you to follow a subject / hashtag and and makes taking part in a live chat really simple. PR Value: Several benefits to this one, but mostly it allows for real-time observation and participation in conversations that might be of interest to your clients / brands. mobiReady + Mippin Addictomatic PostRank
14 Customer Feedback Tools for Small Business Feedback is essential to running a business. It tells you what’s working and what’s not. It provides you with fresh ideas on ways to improve your business. And it gives you insight into the needs of your customers. Here is a list of customer feedback tools. SuggestionBox.