The Psychology of Digital Storytelling
Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to. Are you incorporating stories into your copy? Are you utilizing them on your blog? If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes! Why You Need to Incorporate Storytelling Storytelling works. But why should you have to incorporate this flowery style into your writing? A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver. It’s not, and here’s a visualization that helps to explain why: Am I telling you that it’s better to say nothing in a memorable fashion? No, of course not. How Stories Affect the Mind Of course! 1.) It works!
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