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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling
Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to. Are you incorporating stories into your copy? Are you utilizing them on your blog? If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes! Why You Need to Incorporate Storytelling Storytelling works. But why should you have to incorporate this flowery style into your writing? A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver. It’s not, and here’s a visualization that helps to explain why: Am I telling you that it’s better to say nothing in a memorable fashion? No, of course not. How Stories Affect the Mind Of course! 1.) It works! Related:  The Power of storytelling

Are you using storytelling to strengthen client relationships? 316 FlaresTwitter187LinkedIn113inShare113Facebook15Google+3Pin It Share22Buffer5Email--Email to a friendStumbleUpon0 Reddit0316 Flares× This is the first post in a series from Cox Media that will look at essential new media marketing strategies for your business. There are a number of ways you can take advantage of the Internet as a powerful tool for marketing your business, and having a website that shares a steady stream of good social content is definitely a solid first step. But you should do a lot more than just share basic facts and figures on your site – more importantly, you should strive to tell a compelling story. Here are three reasons why: Storytelling deepens relationships If you’re looking to connect with customers by sharing content with them online, you can certainly prove a point by relying on numbers and basic facts. According to recent research conducted by Stanford University, storytelling deepens your relationships with your customers.

Secrets of Successful Storytelling | Cruxcatalyst: The Heart of Change If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything! Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’. Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) Maybe it’s because we’re all so overloaded with information.Maybe it’s because we’re all so starved for meaning.Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories. He points out that we live in a world that has lost connection to its traditional myths, and that we are looking for new ones – new meaning. Sachs makes this appeal to those engaged in change work: Know What a Story Is

The Scottish Storytelling Centre // Storytellers About the Festival The Scottish International Storytelling Festival (SISF) is a 10 day celebration of live storytelling, oral traditions and cultural diversity, bringing together a large number of Scottish and international storytellers and musicians. The Festival takes place in and around Edinburgh. The main venue is the Netherbow Theatre at the Storytelling Centre on the Royal Mile, the heart of Edinburgh's Old Town. Partner venues include the National Museum of Scotland, the Royal Botanic Garden Edinburgh, the National Library of Scotland and many other cultural organisations in Edinburgh, Glasgow and Scotland. The programme is structured in a pattern of different events including evening storytelling events for adults, family and children events, partner venues events, workshops, talks & lectures, exhibitions, networking and professional development events and the national event Tell-a-Story Day. Storytelling is not a form of theatre. Travelling to Edinburgh for the Festival?

The Pixar Touch - history of Pixar - Blog - Pixar story rules (one version) Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different. #3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite. #4: Once upon a time there was ___. #5: Simplify. #6: What is your character good at, comfortable with? #7: Come up with your ending before you figure out your middle. #8: Finish your story, let go even if it’s not perfect. #9: When you’re stuck, make a list of what WOULDN’T happen next. #10: Pull apart the stories you like. #11: Putting it on paper lets you start fixing it. #12: Discount the 1st thing that comes to mind. #13: Give your characters opinions.

Robert McKee on the power of story As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts." Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. There are a few people talking about the importance of storytelling these days (see this post from last year: Ira Glass: Tips on storytelling), and if you look to non-traditional sources there is much to be learned. Famed screen writer Robert McKee's book (Story: Substance, Structure, Style and The Principles of Screenwriting) is one I have recommended before—highly recommend it. Below, I summarize McKee's points by touching on just a few of the questions discussed in the interview.

Why the Human Story Will Always Beat Brand Storytelling There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog. There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below: Yet, as good as they are (and both gave me a chill when I originally saw each one), they’re still clearly promotional pieces for technology (even though that technology does a great job of bringing people together). Because of that, they can never quite live up to the same kind of emotion a real human story evokes. The Simple Power of Love Two stories came into my radar in the last couple of days, and – for me – show exactly why natural human stories trump brand storytelling. As the mother Sarah said: They’re already best friends.

STORYTELLING Pixar’s 22 rules for a good story (how do they fit your organization?) « Millard Fillmore's Bathtub From The Pixar Touch, a set of rules for writing a good story to translate to the screen. Good rules to keep in mind for composition of stories in English, no? Good rules of writing to keep in mind for any essay writing. Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:#1: You admire a character for trying more than for their successes.#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. Consider the project you’ve got to lead, with one person from each department in your company.

Encoding Your Message With Story | Cruxcatalyst: The Heart of Change The most common and enduring means of cultural transmission in human societies is the story. Think about it – did you read The Stern Review Report (700 pages) on climate change, one of the seminal policy documents yet released on the issue of climate change? Or have you seen (or at least know about) Al Gore’s Academy Award winning documentary ‘An Inconvenient Truth’? This applies to any story – one example I found recently that illustrates this point was to ask the question: ‘who remembers how much JK Rowling was paid for the Harry Potter series?’. You’d probably have to Google the answer. Try asking another question: ‘who knows the story about where and why JK Rowling wrote her books?’ Most sustainability communications rely heavily on data and ‘selling’ an understanding of a situation, to which a reasoned ‘rational’ response must surely be expected. To know a society’s stories is to know where it intends to go. Sourced from Compostmodern is the story a that I’m telling a myth?

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