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What Is In Your Enterprise SEO Toolkit?
Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, and different skills, and a whole different level of diplomatic kung-fu. I lack diplomatic-fu. Rank Tracking For the record, I do not support rank tracking as a success metric. Advanced Web Ranking. Authority Labs. SEOMOZ Campaign Tracking. Raven Tools. BrightEdge. Share of voice analysis in Brightedge Link Tracking This is one of the few areas where I recommend having multiple tools. Majestic SEO continues to be an industry standard, with a great API, and a huge dataset. SEOMOZ is the other standard. ahrefs is the new kid on the block. The ahrefs new links report Raven Tools will keep popping up on the list. Statistical Analysis If you think links and rankings are enough for you to do, keep your resume handy. Microsoft Excel is universally accepted and used. SAS is the only other ‘pro’ tool I’ve used. Data Visualization & Charting Analytics Hey!
6 SEO Tools to Analyze Your Site Like Google Does
There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Plus, there's still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries. The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — that can help you view your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords. Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.
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Metrics
One number can't tell the whole story of something as complex as the Google algorithm. The following tabs chart a handful of "top-view" metrics, covering everything from domain diversity to exact-match domain (EMD) influence. Detailed explanations are above each chart. You can view 30-day, 60-day or 90-day histories. Please note that all Y-axes are auto-scaled. Domain Diversity measures the percentage of unique sub-domains across the URLs in the data set. SERP Count tracks the recent trend of SERP "shrinkage" – Google results with less than 10 organic listings on the first page. EMD Influence measures the percentage of top 10 results held by exact-match domains. PMD Influence measures the percentage of top 10 results held by partial-match domains, excluding EMDs. Big 10 Influence tracks the percentage of page one results held by the top 10 sub-domains. Today's "Big 10" Domains:
On-Page Optimization Tool
This web page optimization tool analyzes existing on page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimization. This on page optimization tool is helpful for analyzing your internal links, your meta information and your page content in order to develop better onpage SEO. In the guide below, we’ll explain how to maximize the potential of this free SEO tool to improve your website’s on page SEO. Using the On Page Optimization Analysis Free SEO Tool The words used in the metadata tags, in body text and in anchor text in external and internal links all play important roles in on page search engine optimization (SEO). The On-Page Optimization Analysis Free SEO Tool lets you quickly see the important SEO content on your webpage URL the same way a search engine spider views your data. Use this free Internet marketing tool to run an SEO onpage optimization analysis on your website URLs. Rerun this Tool
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What You Need To Know For Competitive Keyword Analysis
Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. As paid search activity continues to grow, so will the number of businesses you compete against within the search battlefield. Understanding who your competitors are and the keywords they’re optimizing for is critical to staying relevant, competitive and profitable in your pursuit to acquire more revenue. Seek Out Your Competitors If you don’t know who your competitors are by now, there are a couple free tools out there you can use to find out who they are. Another popular tool is SpyFu, shown below. Simply enter a domain or keyword and start spying away. Know What They Know Though keyword spy tools are highly effective, you don’t always have access to an explicit list of your competitor’s most effective keywords. Sometimes, the best keyword opportunities reside within your competitor’s ad text creative. Search on a domain or keyword and analyze the list of relevant creative.
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Video: Google Drops Keyword Tool, No PageRank Updates, Google Hits Ghost Networks & Ballmer Retires From Microsoft
This week in search, I cover that Google has finally killed off their old external keyword tool. Google has not updated their PageRank in the Toolbar for over six months, symbolizing a possible death to PageRank. Google's Matt Cutts issued a quiet warning to ghost spam networks. Google said they receive about 5,000 reconsideration requests per week. Google wants feedback on which small sites deserve better rankings in the search results. Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. For the original iTunes version, click here. Search Topics of Discussion:
