Joint. A new creative business in London.
Richard was unaware that a degree in English literature and a stint running Italian nightclubs was preparing him for a career in advertising. A year at Ogilvy & Mather having the smooth edges roughed up by brutally direct Ford car dealers helped him get a job at Bartle Bogle Hegarty in 1994. He joined the week Levi's Creek went on air, and his obsession with eye-popping ideas that transform businesses and brands was triggered. Over the next 13 years he learnt his trade working on and leading several of the agency's domestic and international flagship accounts, including Audi, Polaroid, Sony Ericsson, Barclays, Gordons Gin and Warburtons. Always as driven by results as by the content itself, he authored the award-winning 1998 Audi IPA Effectiveness Paper. Blessed with good timing, his leadership roles at BBH London (Head of Account Management, New Business Director) occurred when the agency won three consecutive Campaign Magazine Agency of the Year titles.
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