Brand Finance | Global 100 Brands 2011 | Intangible Assets Value | Brand Finance - Press Releases BrandFinance® Global 100 Brands 2011 - September Update For the Most Valuable Global Brands September update click here Economic crisis causes $6.3 trillion of intangible assets value to be lost since January 2011, according to Brand Finance plc. The Brand Finance plc. Global Intangible Financial Tracker League Table (GIFT) is a 10 year study of the intangible asset values of all public stock exchanges worldwide GIFT is released in January each year but due to the exceptional economic conditions it has been updated as of 24th August 2011Further panic in world stock markets has resulted in a 25% ($6.3 tn) reduction in intangible asset values. Despite the fall recorded in GIFT, an update of the Brand Finance Global 100 brands shows that there has only been a 2.4% drop in their combined value Financial service brands hit hardest HSBC has become the world’s most valuable bank brand keeping a steady position at 10. Sparking technology industry Established economies Developing countries Downloads
Brand Autopsy | WOM Ad Study: Talkable is more Oral than Digital March 3, 2012 • Comments Off The Talkable Brand video series continues every Tuesday with a new episode giving you knowledge and a nudge to make word of mouth marketing happen. So far, eight episodes have been posted. Behind the scenes I’ve been busy prepping the remaining 42 episodes. An upcoming episode details the digital/oral divide that exists between the conversations people have about brands online (digital) versus offline (oral). The digital/oral divide, as it relates to the number of word of mouth marketing conversations happening about brands, doesn’t get enough attention from marketers. This divide has my attention and below is the script for episode #31 of the Talkable Brand video series… You’ve seen the statistics. We know that nearly 25% of our time online is spent on social networks like Facebook, Twitter, and on countless blogs. Facebook users are very active. Not so fast. Let’s dig deeper in this oral/digital divide. That’s no small number.
Aplicaciones móviles esenciales para un Communtiy Manager Mucho se ha hablado ya sobre la necesidad de que un Community Manager tenga o no que estar siempre “atento y alerta” a lo que pasa por el mundo de los Medios Sociales: ¿Es un trabajo 24/7? Parece que ya todos tenemos más o menos claro que la capacidad de reacción a tiempo junto a una estrategia adecuada, es una de las principales bazas con las que contar para generar confianza y comunidad entre los usuarios. Dicho esto, es obvio que necesitamos un buen Smartphone o Tablet que sea nuestro acompañante incasable e imprescindible para estar siempre conectados y siempre disponibles… Un arma de doble filo sin duda. No hay muchas empresas que entiendan este concepto y por lo tanto, faciliten al Community Manager dicha herramienta, y eso por no hablar de los Freelancers, que acaban con treinta mil cuentas repartidas en diversas aplicaciones… Productividad y organización: Gestión de Ecosistema Social Artículos recomendados: Social Media: Qué medir y con qué herramientas
Apple Becomes World's Second Most Valuable Brand -- After Google [STUDY] Apple's brand is worth $39.3 billion, or 33% more than it was at the start of the year, according to a study from consulting firm Brand Finance. The London-based company looks at a company's cash flow and other financial metrics to assess the worth of its trademarks and other intellectual property. At the top of the heap is Google, whose IP is worth $48.3 billion — and likely more after Thursday, when the search giant bought another treasure trove of patents from IBM. (Big Blue itself is currently in fourth place.) SEE ALSO: 5 Most Engaged Brands in Social Media Microsoft slipped to third place, a hair's breadth below Apple at $39 billion — although Windows 8 may change that equation. This marks the first time, according to the report, that the world's top four most valuable brands are all tech companies. [via Apple 2.0]
Adverblog 205 aplicaciones útiles para Twitter La especialista en Marketing y Comunicación, María De Andrés, ha elaborado esta vailosísima lista de 250 aplicaciones útiles para Twitter: Aplicaciones para gestionar contactos : Aplicaciones útiles para gestionar tu día a dia en twitter Aplicaciones para seguir hashtags Tweetwally Muy útil para seguir eventosHashtags Seguimiento de hashtags en tiempo realTagal Buscar por hashtag y registrar hashtags Aplicaciones para monitorización, (marca, tendencias, conversación…) Clientes de Twitter Tweetdeck Aplicación de escritorioHootsuite Mi favorito para web y Móvil, para la gestión de twitter, fb, lnkedin.. Aplicaciones para conocer quién deja de seguirte Aplicaciones para acortar url Buscadores Aplicaciones para conectar twitter con otros servicios (blogs, facebook, google…) Curiosidades Aplicaciones útiles para campañas
E-marketing : Actualité marketing, marques, communication, agences, publicité Best ads: TV, Print, Outdoor, Interactive, Radio TagsForLikes - Most Popular Top Instagram Tags Copy and Paste