□□□□✍□□□□□Cave 1- Hackeando à Mim Mesma Online Copywriting Training Overview Boost your online copy’s effectiveness (across all types of device) with our practical and hands-on training course. Including lots of real-world examples and exercises, the course will empower you to communicate, persuade and sell more effectively. No laptop is required. back to top Program Our 1-day course will enable you to start making immediate, practical improvements to your online copy (across all devices). The value-packed day will cover these areas: How people behave online (and what this means for how we write)Top-level guidelines (example: how to write headings)Page-level guidelines (example: how to write for your Homepage)Quick wins for… (example: search engine optimisation) Our goal is to give you the tools and motivation to start work on improving your online copy immediately! Course Requirements: Use of a laptop or tablet is optional. Who should attend? Ideal for anyone who is currently - or wants to be - involved with online content. How will I benefit? What will I learn?
Boost Blog Traffic Create a YouTube Traffic Jam with these 4 Simple Optimization Tips Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search. A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. 1. What is metadata you ask? Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. How can you optimize your metadata like Zappos? Title Your Video Correctly Write a concise, descriptive title using key phrases that people would search to find your video. In the above example, Zappos chose to title their video 5 Ways to Cuff Your Jeans! Make Use of Your Video’s Description 2.
□□VT CAMPAIGN□□Launching/ Journaling RM-roadmap/ Assets/ Analytics/ Tip of the week: Copyeditor training, part 1 If you’ve ever wondered where you could get copyediting training, this article is for you. One question I’m asked frequently is “Where can I find copyeditor training?” Aside from Copyediting’s audio conferences and On-Demand Training courses, you actually have quite a few options. Certificate programs Those looking for copyeditor training often ask veteran editors whether they need a certificate. You might want a copyediting certificate, however, if you’ve never formally studied language or writing. A certificate program may also be a good marketing tool for you. Many universities and colleges offer certificate programs in their professional development schools. If you decide a certificate program is for you, make sure it covers the following: Mechanical editing: grammar, usage, spelling, punctuation, etc.Content editing: logic, syntax, structure, etc.Fact-checkingQueriesAuthor-editor relationshipCreating and use of style sheetsA style manual Individual courses Online or in-person courses?
How to Rank: 25 Step SEO Master Blueprint New eBook How to Rank SEO Blueprint Free and downloadable We've put the 25-step master SEO plan into this new eBook. Download If you’re like most SEOs, you spend a lot of time reading. For newer SEOs, the process can be overwhelming. To simplify this process, I created this SEO blueprint. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner to Intermediate Timeframe: 2 to 10 Weeks What you need to know: The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two. Keyword Research 1. Keyword research can be simple or hard, but it should always be fun. The biggest mistakes people make with keyword research are: Choosing keywords that are too broad Keywords with too much competition Keywords without enough traffic Keywords that don’t convert Trying to rank for one keyword at a time The biggest mistake people make is trying to rank for a single keyword at a time. 2. 3. 4. 5.
Futurology: The tricky art of knowing what will happen next 23 December 2010Last updated at 02:38 By Finlo Rohrer BBC News Magazine Cheap air travel was among the predictions (illustration from Geoffrey Hoyle's book) A 1972 book which predicts what life would be like in 2010 has been reprinted after attracting a cult following, but how hard is it to tell the future? Geoffrey Hoyle is often asked why he predicted everybody would be wearing jumpsuits by 2010. He envisioned a world where everybody worked a three-day week and had their electric cars delivered in tubes of liquid. These colourful ideas from his 1972 children's book, 2010: Living in the Future, helped prompt a Facebook campaign to track him down. "I've been criticised because I said people [would] wear jumpsuits," explains Hoyle, the son of noted astronomer and science fiction author Fred Hoyle. Hoyle's book is a product of its time. Fortunately, jumpsuit proliferation has not occurred as Hoyle predicted "Most of it is based on the evolution of a political system," Hoyle notes.
KOK Edit :: Copyeditors' Knowledge Base, Education and Certification Which is more important for editors, formal training or experience? Copyeditor Helen Schinske says both are valuable: I think training did give me a leg up in a lot of ways. I had done a good deal of desultory proofreading and editing before going in for a formal certificate program, but the class work really consolidated and clarified a lot of ideas I'd been a bit vague on before. I'd never really had proper feedback on what I was doing—either there wasn't time or the customer didn't know any better than I did. Probably nine-tenths of the benefit was psychological; if I'd had more chutzpah, I could have done just as well on my own. UK proofreader Louise Harnby believes that both training and experience are necessary.
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Proofreading and Editing Training Course On Your Mark: Professional Proofreading and Editing Available Formats One-Day Course Two-Day Course Course Overview "There is a chance they're going to their summer house." Beyond the number of words that sound alike but have different meanings, there are abundant trouble spots that make the tasks of proofreading and editing absolutely crucial skills in the workplace. Program Objectives At the program's conclusion, participants should be able to: Explain the difference between proofreading and editing. The following outline highlights some of the course's key learning points. Workshop Outline Time to Get in Shape: When Writing Needs a Workout Although business moves quickly and sometimes there is a need to think and act fast, there is one instance in which putting on the brakes is absolutely essential. Mirror, Mirror: What Others Will See Using the Equipment in the Gym: Learning the Symbols of Proofing and Editing Follow Your Leaders: Using a Style Sheet and Style Guide