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7 Tips for Creating a Social Media Plan for Your Business

7 Tips for Creating a Social Media Plan for Your Business
Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside. Has this happened to your business’s social media presence? For the rest of us, we need something to keep us honest. These seven tips will help you design a social media plan that will keep you on track, active and moving forward. #1: Make a Commitment Before you even start creating your plan, you have to make a promise. To prevent that kind of slide, make a commitment. #2: Find Your Best Fit Search for your business on sites like Yelp. So do some searching. #7: Delegate Tasks Related:  Community Management

The new Marketing trifecta Questions for Social Media Managers If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media. Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. How do you weed out the social media flops from the experienced social media managers that can actually help you grow your business? What social media monitoring, analytics, and publishing tools do you use? What other questions do you think should be on this list? Connect: Authored by: Brianna Smith See complete profile

Social Media / Community Management / Emarketing - Le blog de Camille Jourdain Why Most Social Strategies Fail When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace: - Twitter account…check. - YouTube videos….yup. - People who seem to know what they doing with those accounts…kinda. - Metrics….Likes. But that isn’t a strategy – it’s a series of tactics. Having a Facebook page is like having a telephone — it’s a tool that needs a purpose. What you DO with Facebook to meet customer expectations and attain business goals lies at the center of a coherent social business strategy. My colleague Brian Solis and I are in the midst of conducting research on what makes a good social business strategy and a key finding is that as companies evolve their social initiatives, the efforts get disconnected from business goals. This isn’t about waiting until companies have reached a stage of “maturity” before they are deemed to be successful. The survey looks at the following topics:

Selecting social media listening tools Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes. Only by having a clear understanding of how SMM supports your business, you can transition from experimental, tactical to a more strategic use of SMM. There are many social media monitoring and management tools on the market and making an educated choice about which SMM tools can best address company’s needs and justify social media investment, has become a challenging task for organizations as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers. How do social listening tools help in marketing campaigns? 1.

Formation aux réseaux sociaux - Community Manager Freelance - Paris Une nouvelle génération de médias sociaux pourrait inquiéter Facebook Yujin Sohn de Kakao Talk (photo Francis Pisani) Et si Facebook était partie sur un mauvais pied parce que née sur un ordinateur et pas sur un téléphone mobile ? Telle est la question qu'on peut se poser quand on voit l'impressionnante progression de trois entreprises asiatiques qui totalisent ensemble pas loin de 400 millions d'utilisateurs et grandissent à vitesse vertigineuse. WeChat est la première application chinoise pour Smartphone qui commence à être adoptée hors de l'empire du milieu (où son équivalent local est connu sous le nom de Weixin). En Corée c'est Kakao Talk qui domine (Tencent a pris 14% du capital). Le dernier membre du trio est Line l'émanation japonaise d'une société coréenne (NHN ou Next Human Network, dont le fondateur de Kakao a été le patron en son temps… autant dire que les liens entre les trois sociétés ne manquent pas). Selon Masuda, "l'interface graphique et la stratégie sont très semblables car nous provenons tous les deux de la même entreprise".

6 Ways to Measure Your Social Media Results How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Her goal: to develop a framework for tying social media performance to business goals. NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. Start with your strategic goals Business owners who see great social media success tie their technology choices to their strategic goals. Make sure to start with your business goals when choosing your tools and measures. Etlinger advises all businesses follow this process, but particularly small businesses that have limited resources and less tolerance for missteps. Spend ample time thinking through your vision of success so you can select the right metrics. The Six Points of the Compass #1: Brand Health #6: Innovation

MediasSociaux.fr - Toute l'actualité des plateformes sociales et du social business Enjeux de la digitalisation de la relation client à l'heure des médias sociaux Même si certains résument le Social CRM au fait de proposer un module de tchat sur son site ou au faire de répondre aux clients sur les médias sociaux, j’ai le regret de vous annoncer que les enjeux sont plus larges, tout comme les possibilités relationnelles. Déjà lorsque l’on parle de Social CRM, il faut avoir en tête ce schéma complet et non pas seulement le fait de créer un fil Twitter pour répondre à ses clients ou le fait de répondre aux commentaires sur Facebook. Répondre à son client sur Internet revêt certes un caractère d’urgence bien souvent pour certaines d’entreprises (cf : Et si vous passiez à la Relation Client sur les médias sociaux ?) mais aujourd’hui le volume est bien souvent minime et investir dans des solutions d’engagement coûteuses est clairement se tromper de bataille. Les enjeux de la digitalisation de la Relation Client sont donc plus nombreux. 1. 2. La question centrale demeure : celle de la satisfaction client. 3.

Seven Traits of Successful Community Managers Behind every successful online community is an effective community is an effective community manager, states DNN Software. To select the right community manager for your organization, make sure he or she meets the following criteria. Community managers need to be resourceful. "Like MacGyver, community managers will undoubtedly be presented with challenging conditions or pressing matters," states DNN. "Resourceful community managers find creative solutions via the tools available to them." They also need to be fair and objective in how they interact with community members. Moreover, successful community managers are proactive, solving problems before they have a chance to become issues. To find out more about the traits of effective community managers, tap or click on the infographic. Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

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