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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself. Which brings us to this post. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking 1. 2. 3. 4. 5. 6. 7. 8. 9. User Experience Want more registrations on your website? 10. 86% of people say they are bothered by the need to create new accounts at websites. Lead Nurturing 13. 14. Facebook 15.

25 Unmissable Social Media Articles To Read This Weekend - 4th Aug Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read. These are never breaking news stories, but rather some of the deepest thinkers and smartest minds from the world of technology and social media, offering their thoughts and views regarding the biggest stories of the week. You won't make it through them all in one sitting but it'll bring you up to speed with this week's happenings. So just sit back, grab a coffee and enjoy. - Why the future of Twitter's platform is all in the cards.

WordPress Social Stream WordPress Social Stream will combine all of your social network feeds into one single network stream or create a single feed for multiple social network profiles. Display using a filterable jQuery isotope powered Social Network Wall or a rotating feed list! Can combine unlimited social feeds and create unlimited number of social streams. Feed items also include Facebook, Twitter, Google + and LinkedIn share links to make your social network streams more interactive, help promote your social network posts and boost your traffic! Looking for a non-WordPress version? The Weird Connection Between Army Generals and Blogging? How can an army general teach you a lesson in blogging? Stop by my guest post at Basic Blog Tips to find out. How Can An Army General Teach You a Lesson in Blogging? Please Share This Post Across Your Social Networks Generate Good Karma And Make Money Online Ryan

The social economy: Unlocking value and productivity through social technologies In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped.

The Top 10 Secret Buffer Features: Supercharge your Social SharingThe Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. 2.9K Flares 2.9K Flares × 2012 is almost over and it’s been an absolutely crazy year here at Buffer. We launched a brand new iPhone app and web app and tons of new app integrations. Amidst developing all these new things, our team has also built in some nifty secret hacks and lesser known ways to use Buffer. How To Use One Superfan To Spread The Word To Millions Techdirt has been a great believer in connecting with fans and giving them a reason to buy for many years, but it's always interesting to see people come up with new variations on this theme. Here's the idea in an extreme form, from a couple months ago: sharing a new album stream with just one "superfan" who then spread the word with dramatic results: To recreate the word-of-mouth phenomenon that made them famous, the xx shared their album stream Coexist with a single fan just outside London last week -- days before its official US release. It was a risky marketing move that set out to test whether the band could replicate their initial viral success with a map that tracked shares with a visualization on the Coexist stream's host site. Twenty-four hours after the stream was shared with a fan on Facebook, the site crashed from the millions of streams, with the average user spending 2.1 hours on the site.

9 Ways to Increase Twitter Engagement A new report from social commerce company Buddy Media offers insights on how businesses can use Twitter to heighten engagement and produce favorable results. It states that to more effectively leverage Twitter as a marketing channel, businesses need to know “when to Tweet, what to Tweet and how often to Tweet.” Here are nine findings from the report that ecommerce merchants can put to use to improve their Twitter marketing efforts. 1. Schedule Tweets for Weekends The 3 Great WordPress Social Media Plugins Worth Checking Out You probably don’t need me to tell you how important social media is when it comes to building an online presence. Each of the major social networks represents an opportunity to place your brand in front of a highly targeted audience – ignore them at your peril. So when it comes to building your blog, you should seek to integrate your social media networks in whatever way you deem necessary. Approaches will vary depending upon goals, priorities and opinion, but I believe that there are three “core types” of social media plugins that most blogs should look to utilize. In this post, I am going to take you through those three different types, and offer up suggestions for each. 1.

Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the “best practices” advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However new data from Wordstream indicate this is only happening in about 5 percent of cases. Wordstream founder and CTO Larry Kim looked at the company’s huge trove of data and determined that 55 percent of paid-search campaigns target mobile devices. Given that inclusion in mobile paid search results is Google’s default setting, Kim told me this means “Just under half of advertisers opt out of mobile search in their campaign settings.”

The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. 375 Flares 375 Flares × “Everything has been figured out, except how to live.” – Jean-Paul Sartre In the few years I’ve lived, there were countless mistakes I’ve made. Now, I’m not at all a person of regret.

Social Networks Auto Poster {SNAP} - Free plugin for Wordpress Browse:Home>Social Networks Auto Poster {SNAP} – Free plugin for WordPress SNAP can publish nicely formatted messages to your Facebook, Twitter, Google+(Google Plus), Blogger, LiveJournal, Delicious, Diigo, Stumbleupon, LinkedIn, Pinterest, Plurk, VKontakte(, WordPress, and Tumblr accounts. You can reach the most audience and let all your friends, readers and followers about your new post automatically. Plugin works with profiles, business pages, community pages, groups, etc. Plugin makes 100% White Labeled Posts. The main idea behind the plugin is to give you the ability to promote only yourself. The Grand Paradox of Social Communications You cannot read a marketing or social media blog today without stumbling across the advice: “humanize your brand.” The advice is certainly not a new concept to marketing, but one that has had new importance breathed into it in the face of the ever-evolving digital relationships businesses have with their customers. It’s the grand paradox of digital and social communications; we’re racing to connect through inanimate computers and mobile phones in order to build stronger relationships with people. Messages are often misconstrued by our inability to effectively translate our intent to the written word.