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49 Social Media Management and Influence Measurement Tools

49 Social Media Management and Influence Measurement Tools Social Media Management is the business related function of managing multiple social media channels for the purposes of marketing communication, reputation protection, and customer acquisition. The practice utilizes the internet technology of social media to talk directly to individual customers and create a level of brand involvement and loyalty not possible with traditional media strategies. It reaches beyond marketing and into functions such as sales, human resources, and project management. Social Media Management was not formerly introduced in the workplace until late 2007, as social networking sites like Facebook and Twitter grew to extremely large user counts. It’s importance became more universally recognized for its effectiveness during the 2008 presidential election in which Barack Obama was able to mobilize a massive proportion of young population using a far reaching social media campaign. TweetStats: Graph your stats!

Social media news: Google, LinkedIn, Twitter, YouTube, and more - Canada Canada Social Media Here is a quick roundup of some of the latest happenings in the social media world. Google Google and Tate Modern in London recently partnered to launch a new online art experiment called "This Exquisite Forest". Conceived by Chris Milk and Aaron Koblin, This Exquisite Forest is based on the famous Exquisite Corpse, a technique invented by Surrealists in the 20th century. Internet users create "seeds" (or short animations) or build on existing ones. To provide inspiration, seven artists from Tate’s collection (Bill Woodrow, Dryden Goodwin, Julian Opie, Mark Titchner, Miroslaw Balka, Olafur Eliasson and Raqib Shaw) have already created their own animations. "This Exquisite Forest uses several of Google Chrome’s advanced HTML5 and JavaScript features to produce a unique content creation and exploration experience," says Aaron Koblin on the Google Blog. An accompanying installation will open on July 23 in the Level 3 gallery of Tate Modern. Hootsuite LinkedIn Paper.li Twitter WordPress YouTube

Best Strategies for Effective Use of Social Media for Business They say that if you do not have a Facebook account, you do not exist. Indeed, the rise of social media channels was bolstered, if not initiated, by Facebook. Currently, there are numerous sites aside from Facebook that are exponentially gaining members, such as Twitter, Google+, YouTube, LinkedIn, Pinterest, Tumblr, and Instagram. Here are some numbers proving their influence: - Out of over 900 million Facebook users, 20% of these buy products online because of an advert or brand they saw on their news feeds. - Of all adults that are regularly online, 91% of these logs on to their social media accounts. - Out of over 500 million Twitter users, 40% of these use the site to look for products that they wish to buy. - Pinterest is estimated to be the medium for almost 40% of online purchases through social media, next to Facebook which accounts for 60%. These staggering numbers reiterate the fact that for whatever purpose, social medial channels are convenient for everyone. 1. How to do this? 2.

50 Terrific Twitter Chats for Journalism Students The web has become the place where a large number of people go to get their news, and with good reason. It’s always on, numerous viewpoints are represented, and anyone can contribute. Thus, students of journalism not only need to study web journalism itself but would also be well-served by keeping up with the best ways to use the web to find information, network, and learn about their chosen career path. Journalism: Scheduled Meetups These journalism-related chats meet once a week or once a month at scheduled times. #JournChat: Mondays at 8 p.m. Journalism: Ongoing Discussions You can take part in these journalism chats at any time. #journalism: This ongoing hashtag will hook you up with some amazing articles to read and food for thought through Twitter. Writing Need some help improving your writing? #engchat: Extol the virtues of the English language or curse its bizarre spelling rules in this ongoing discussion about writing, language, and literature. Online World Miscellaneous

How can businesses keep up with customer expectations for social media follow-ups? SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, When you post about a brand on a social network, do you expect that brand to see that post and respond in some way? The results: I expect a response only when I’ve addressed a brand directly, such as by posting on its Facebook page: 57.14%I don’t expect a response, but it’s nice when it happens: 27.59%I expect brands to respond to any post that mentions them, and I become upset if I don’t hear from them: 9.36%I don’t expect a response and would prefer brands didn’t reach out to me: 3.45%No opinion: 2.46% For about 95% of SmartBrief readers, brand responses to social media mentions are encouraged, if not downright mandated. As social media professionals, we’ve become victims of our own success. How can you make all of these responses manageable? How do you handle social media mentions?

Remove Your Name Appearing in the Facebook Ads Have you ever noticed the advertisements in the sidebar of the Facebook ? They also include the names of your friends to gain your attention and trust. This happens because the default settings of the Facebook allows the Facebook ads to use the names of all users by associating with the pages which they have "Liked". Well, we all know that Facebook kinda sucks when it comes to privacy of the users. There can be many reason for which you would not want your name to appear along with the Facebook ads. Here I have mentioned the steps involved which will take you just a minute to change the privacy settings for the Facebook Ads. Also Check : HOW TO : Switch to Old Facebook Image Viewer HOW TO : Create Movie of your Facebook Timeline profile How To Spot Fake Facebook Accounts (Infographic) 1. Privacy Setting for the Facebook Ads 2. 3.

18 Cool Things People Do On Twitter There are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. We always thought it was the users who have made Twitter what it is today. So, here are 14 +4 cool things people do on Twitter that we would say, defined this micro-blogging site. We have updated 4 more on top of what we had last year. 1. The action isn’t cool. 2. @askaaronlee has built his personal brand though Twitter. 3. Twitter launched its ad products this year. 4. If Twitter’s suggested users aren’t cool, try Hashable’s. 5. Twitter is a great place to learn new things. 6. Twitter’s role in the Mumbai bombings was amazing, but it did not stop there. 7. We know how you hate automated phone answering machines. 8. This is a very interesting use of Twitter. What Alon does is to print your tweeted prayer, cut it into a small note and place it in between the stones of The Kotel. 9. 10. With Twitter, you can make a difference. 11. I must say this is way cool.

54 Free Social Media Monitoring Tools [Update2012] If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitoring social media. Social media monitoring definitionThe activity of tracking social media channels. This time we have collected a lot of free social media monitoring tools. Group A HootSuite Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. TwitterCounter Twitter account: Thecounter Twitter Counter is the number one site to track your Twitter stats. Social Mention Twitter account: socialmention Social Mention is a social media search and social media analytics tool that aggregates user generated content into a single stream of information. Klout Twitter analytics Twitter account: twitter (doh!) Crowdfire

Riviera Vegas taps customers with Flip.to's social media solution. ~ Tuesday, 24th July 2012 from 4Hoteliers Few businesses are as well positioned to benefit from the incredible marketing power of social media as large casino resorts. For immediate additional information please go to: With thousands of guestrooms to fill, myriad events taking place and a constant stream of promotions geared at attracting customers, sites like Facebook,Twitter and LinkedIn are ideal avenues to generate business. For Riviera Hotel & Casino, a Las Vegas Strip icon, the advent of social media offers a particularly important opportunity—to reenergize its brand identity and reach a younger demographic than its client base of the recent past. Traditional hotel marketing campaigns generate only about 2-3 percent return on engagement, but by offering incentives for participation, campaigns initiated by Flip.to’s social media marketing platform typically have ROE rates in the 15 to 25 percent range. “Flip.to is a true win-win for us and our brand advocates,” Bender says.

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