How to make a professional logo design, web logo design, internet branding
The Golden Arches. The Swoosh. The Shell. You remember them all like you remember the lyrics to Ice-Ice Baby. It’s a company’s identity. You’d think this would be simple and easy to make/design a logo, but it ain’t. FUN & SERIOUS or COOL & SOPHISTICATED… Depending on how you approach it, your logo design will create a mood. There’s a serious danger heading off into one extreme over another when designing logos. That being said: Research is key. First, you should ask your client a bazillion questions. Second, find out their taste. BRANDING vs. That logo you designed is great, but – so what?! In this case, Resume Bear wanted to not only have it on their website, letterhead, and business cards. It also tells us: The Logo Must Be Legible. SEPARATION of BEAR and RESUME… Resume Bear started out with a big, brown, passive bear holding a piece of paper in its mouth as if it just caught a trout. An easy question to ask yourself, as a designer, is What’s The Focus? And I sketched all that again.