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The Death Of SEO: The Rise of Social, PR, And Real Content

Don’t Forget the Low Hanging Fruit in SEO Search engine optimizers and SEO clients alike tend to often fall into a daydream state coveting the attainment of the first place ranking for their industry’s top keyword(s). You should in fact wish for this, and no doubt work for it. The problem is that many wear proverbial “blinders”, dead set on the single keyword obsession. While you plan and work toward long-term SEO goals, which is fine, you should take notice that you may have several low-hanging opportunities helping to drive short-term success as you plug away at those top terms. Where to Go and What to Do Start by logging into your Google Analytics program. Export a list of the top 10 or 25 pages to have handy. It also makes life a little easier to filter out branded traffic as we only want to look at non-branded traffic in this example. Take this list of 50 keywords or so and either manually assess rankings or generate a ranking report in Google and Bing. Pay Attention to the Small Things

Teenage Prodigy Wins Intel Award for 'Micro Searches' Seventeen-year-old prodigy Nicholas Schiefer won the Intel Foundation Young Scientist Award in the category of computer science for his idea of a search engine algorithm that does "micro searches." Basically this type of search grabs data from obscure social media sources like Facebook posts, tweets and other small bits of data to provide more robust searches. It's no secret that there many young entrepreneurs in the tech and social media space. Mark Zuckerberg created the first version of Facebook in his Harvard dorm room at age 19. The blog Dvice posted another video interview with Schiefer. The key part of the algorithm he developed, he said in the video, was something called a Markov chain. "The crux of my technique was to try and identify statistical relationships between words and use those to get better search results," he said. Maybe one day we'll see him manning Google.

Proveedor de servicios de Internet Un proveedor de servicios de Internet (o ISP, por la sigla en inglés de Internet Service Provider) es una empresa que brinda conexión a Internet a sus clientes. Un ISP conecta a sus usuarios a Internet a través de diferentes tecnologías como DSL, Cablemódem, GSM, Dial-up. Opciones de conectividad a Internet desde el usuario final a los ISPs Tier 3/2 Historia[editar] Originalmente, para acceder a Internet necesitabas una cuenta universitaria o de alguna agencia del gobierno; que necesariamente tenía que estar autorizada. En 1995 el MTI y AT&T comenzaron a cobrar a los usuarios una renta mensual alrededor de los 20 $ USD. Cuando Internet evolucionó repentinamente, los ISP fueron desafiados drásticamente a actualizar su infraestructura, tecnologías y a incrementar sus puntos de acceso. Los accesos se mejoraron, así que el uso de Internet creció exponencialmente, llevando a bajar los precios mensuales de los ISP, aunque variando por cada país. ISP[editar] Tipos de conexiones de los ISP[editar]

Olympics fans told to stop tweeting if they want TV | Technically Incorrect Dear people of London, We need to talk. And you need to talk less. You're going to have to change your ways, because you're really messing up the Olympics TV coverage. Yes, even more than NBC is. Because all of your stupid, pointless, self-serving, self-aggrandizing texts and tweets are clogging data systems. Well, except in the U.S. We, at the International Olympic Committee have been forced to inform you, kind, polite people of London, that, as we have just told Reuters, all the people sending tweets -- about boring things like the British Olympic team's failure to win a medal in a cycling road race that resembled a scenic tour of England's posh parts -- are messing up the data airwaves. During that very race yesterday, the fine TV commentators had huge problems getting information from GPS systems that accompany the cyclists. Yes, if your tweet, your text, or your fancy Instagram picture is vital, then we'll try and tolerate things. It's your fault. Yours,

The Relationship Between SEO and Inbound Marketing I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because that’s what we’re doing. SEO is now part of the growing online marketing ecosystem of “inbound marketing.” However, there are very few companies who have one person per bullet point. Image credit: “To Do List by steakpinball, on Flickr” Who Does Inbound Marketing? Different teams are going to have different solutions for who does what when it comes to inbound marketing. So where does SEO fit in to all of this? Image credit: “Thank you for being a friend by lululemon athletica, on Flickr” What happens when a company has a lot of employees with SEO knowledge, but no SEO? The result? The SEO as Inbound Marketer Image link: “Buck Stops Here by akasped, on Flickr”

A 6 Step Process for Keyword Research Any good SEO campaign starts with proper keyword identification and categorization. Clients often ask how many keywords they should try to rank for. There is no “right” answer to this question. Here is a basic strategy for how you can approach keyword research. 1. Identify a comprehensive list of words that are relevant to your business and that indicate that the searcher may be interested in your content. 2. Use the Google Keyword Tool (along with tools like Wordtracker and Keyword Discovery if you have access) to expand the seed word list and to understand relative search volumes of all your keywords. Keep in mind that Google's projected search volumes are typically not accurate and are really only useful in comparing the relative popularity of one word to another. 3. Your new expanded list is your "keyword universe." These are the keywords that you will want to track rankings for as a general barometer of health. 4. 5. 6.

Google starts to integrate Google+ with search results Google is taking another step in integrated personalized content into its market leading Web search offering, announcing three new features—Personal Results, Profiles in Search, and People and Pages—as part of a new search configuration called Search plus Your World. Expanding on search personalization features the company originally introduced back in 2009, the idea behind Search plus Your World is to pull information from users Google+ profiles, circles, posts, photos, and more and present them alongside general Web search results when appropriate, as deemed by Google’s sophisticated matching algorithms. What’s more, Google says users will have full control over what information is and is not available for others to search, as well as control over how their search results are personalized. “Search is still limited to a universe of Web pages created publicly, mostly by people you’ve never met,” wrote Google Fellow Amit Singhal.

Proyecto Chanology La eliminación del vídeo de Tom Cruise sobre la cienciología de YouTube es una de las razones por las que la Iglesia de la Cienciología es acusada de censurar información sobre sí misma. Proyecto Chanology (en inglés: Project Chanology), también conocido como Operación Chanology, es una serie de protestas que comenzaron en Internet, promovidas por el grupo Anonymous, en contra de la Iglesia de la Cienciología. Proyecto Chanology también se refiere a un sitio web del mismo nombre, utilizado por el grupo Anonymous para planificar y coordinar las acciones. El proyecto en principio fue la respuesta a los intentos por parte de la Iglesia de la Cienciología de retirar de Internet un vídeo promocional de exclusivo uso interno donde aparece Tom Cruise, un conocido cienciólogo. El proyecto fue lanzado públicamente en forma de un video publicado en YouTube,[1] denominado «Mensaje a la cienciología» (en inglés: Message to Scientology), el 21 de enero de 2008. Antecedentes[editar] Formación[editar]

Police arrest teenager over Tom Daley Twitter abuse Police say they have arrested a teenager after a Twitter troll accused Team GB diver Tom Daley of letting down his late father. A 17-year-old male has been arrested at a guest house in the Weymouth area of Dorset, according to a tweet from Dorset Police. Regarding tweets to @tomdaley1994 - 17-year-old man arrested this morning at a guest house in the Weymouth area. Daley and his partner Pete Waterfield missed out on a medal when they finished fourth in the men's synchronised 10m platform diving event at the Olympics. Shortly afterwards, Daley retweeted a message from a Twitter user that made reference to the diver's late father. Daley's father Rob died in 2011 from brain cancer. Winning a medal would make all the struggles that I've had worthwhile. – Tom Daley told the BBC

Is Social Media the New SEO? “SEO is Dead” – was the the trending topic in one of my LinkedIn groups last month. This discussion was in response to a Forbes article, “The Death Of SEO: The Rise of Social, PR, And Real Content.” The author, Ken Krogue, makes the case for social media being the new seo: “Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Does this argument hold true? To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search: The launch of Social Search (Content that is shared within your social networks is given priority) and The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings). According to this video, we know that: Here is the video:

3 Ways to Use Social Media to Improve Your Search Rankings Are you happy with the traffic coming to your blog or website? Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today. Keep reading to learn how Google changes are making social media more important and what you can do about it. Recent Google Changes Put Spotlight on Social Media On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs). Google's Penguin algorithm update was a recent search engine change designed to eliminate spam from the natural search results. The Google Penguin update had three primary objectives to minimize the SEO impact of the following web marketing elements: Low-quality and manufactured website backlinksOn-page over-optimization“Black hat” (or illicit) SEO techniques #1: Use Social Networks to Generate Strong Content Ideas

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