Original ClickBank Affiliate Management Tool SWOT Analysis - Management Training from MindTools Discover New Opportunities, Manage and Eliminate Threats Find out more about SWOT, with James Manktelow & Amy Carlson. SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, it helps you carve a sustainable niche in your market. This article looks at how to use SWOT in a business context. Business SWOT Analysis What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. How to Use the Tool Originated by Albert S Humphrey in the 1960s, the tool is as useful now as it was then. Tip: Strengths What advantages does your organization have? Weaknesses
ClickZ Internet Marketing Solutions for Marketers The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. 2. 3. 4. 5. 6. 7.
25 lttrs n th alphbt: Best Online Planning Tools Redux IPA Desk Research 2010 View more presentations from Nick Emmel . *Like this post? Found it wonderfully useful? Hoorah. So, it was a year on, and I was Groundhogging my way back up to Northampton to present to the IPA Stage 2 posse all over again. It is interesting how much has moved on in a year. The other new development is the decline of the blog. Best Resources for Desk Research using online sites, tools and applications: Professional Insight - the big "traditional" resources that cost a *lot* of money Mintel - Big, hefty market intelligence reports TGI - Market Research surveys and analysis Forrester - More editorial reports on specific pertinent topics WARC - the bible of marketing and advertising specific insight Datamonitor - business specific insight and intelligence LexisNexis - news aggregation service Nielsen - the mecca of insight. eConsultancy - digital marketing specific insight If your agency does not have access to these expensive resources, you can access them via: How Sociable?
Multiple Keyword research services wrapped in one for ultimate search engine placement and website traffic KookyPlan HyperTracker.com - ad tracker Copywriting Direct Marketing - Home GreatSchools - Public and Private School Ratings, Reviews and Community for Parents