Manifesto – The Case for an American Diaspora. Welcome to Career Hack. Our mission is much deeper than simply providing creative international recruitment strategies. We strongly believe that an entire generation of Americans needs to go and explore opportunities abroad, for both themselves and their nation. Marketing for the Extremely Shy - Dorie Clark Let’s face it: selling isn’t for everyone. Some people, including executives and entrepreneurs, panic at the thought of “putting themselves out there,” especially when that means asking colleagues for referrals or reaching out to past clients to drum up new business. In the past few weeks, I’ve been approached by several company leaders clamoring for help.
Propaganda Techniques Propaganda designers have been putting messages into television commercials, news programs, magazine ads, and other things we read and see for years. These messages have been carefully designed to influence our opinions, emotions, attitudes and behavior. Their purpose is to persuade us to believe in something or to do something that we would not normally believe or do. These messages have been designed to benefit someone, and that someone may not be you! It's not as easy as you might think to spot hidden messages. Propaganda designers know you are on your guard. Student or Graduate Web-Developer Needed in London New Arts Magazine forms a small team of professional and young people interested to work in publishing industry. We are looking for students and recent graduates to launch a really unusual art magazine. As the first step we need to create a website which will be supportive for the magazine.
How To Build Positive Marketing Stories That Work Throughout human history, the stories that have survived and been passed from mind to mind have been based on human beings’ higher values. And in a marketing landscape that has gone from broadcast to peer-to-peer, these ancient rules will apply more than ever. That’s why in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. What’s your purpose? (No. Really. Think about it.) There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist.- Agent Smith, The Matrix I haven’t been writing much lately. That’s because I’ve been writing.
Three Myths about What Customers Want - Karen Freeman, Patrick Spenner and Anna Bird by Karen Freeman, Patrick Spenner and Anna Bird | 9:10 AM May 23, 2012 This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. Wikipedia: Critical Thinking Critical thinking is a type of clear, reasoned thinking. According to Beyer (1995) Critical thinking means making clear, reasoned judgements. While in the process of critical thinking, ideas should be reasoned and well thought out/judged. The National Council for Excellence in Critical Thinking defines critical thinking as the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action.'
20 Ways to Increase Your Facebook Page Visibility There has been quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free. Whether this is true or not, the Facebook news feed is becoming an increasingly competitive marketing space – meaning you need to fight to be seen. So, how do you become a prominent fixture in users' news feeds? First, you need to understand how Facebook decides which posts will show up and why: Gone are the good old days when most of your community would see your content.
From Paper to iPad: the Evolution of the Great Cookie Thief Ed. Note: Susan Tofte is Sesame Workshop’s archivist. How would you update a classic? Take a treasured story from one era and spruce it up for a new century’s readers? Take this simple marketing quiz Not so simple, actually, and about more than just classical marketing: There are a hundred people in a room, perhaps a trade show or a small theatre. What's your choice: Sit in the back, watch, listen and learn.Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends, while it disturbs or mystifies two of the others and is ignored by the rest.Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of but few remember or talk about. Most people say they choose #2.
How to build a great business (from a good one) Standing out from the crowd is tough when your competitors are also working towards the same end. Occasionally, though, a business that has been doing 'fine' suddenly starts doing better than fine. In fact, it goes from being good to great. For some, this success is temporary and they soon slink back into the pack. Leadership vs. Management Disciplines > Leadership > Leadership vs. Management Managers have subordinates | Leaders have followers | See also