Marketing for the Extremely Shy - Dorie Clark Let’s face it: selling isn’t for everyone. Some people, including executives and entrepreneurs, panic at the thought of “putting themselves out there,” especially when that means asking colleagues for referrals or reaching out to past clients to drum up new business. In the past few weeks, I’ve been approached by several company leaders clamoring for help. I usually start by pushing back: being a leader means being a rainmaker — period. This can take some mental adjustment. So some shy leaders — through gritted teeth — recognize they have to step up. But for other executives and entrepreneurs, even if it means lost business, they’re not going to budge: they don’t want to do anything that makes them feel uncomfortable or look (to their eyes) like a hawker. Recognize the difference between marketing and sales. If you’re less focused on sales, you need killer marketing. Hire the help you need. How does your company balance sales and marketing?
Propaganda Techniques Propaganda designers have been putting messages into television commercials, news programs, magazine ads, and other things we read and see for years. These messages have been carefully designed to influence our opinions, emotions, attitudes and behavior. Their purpose is to persuade us to believe in something or to do something that we would not normally believe or do. These messages have been designed to benefit someone, and that someone may not be you! It's not as easy as you might think to spot hidden messages. Propaganda designers know you are on your guard. Nothing says that you can't appreciate a good piece of propaganda, and still agree with the messages hidden within it. Is everything we see and hear propaganda? To protect yourself against the techniques of propaganda, three good questions to ask yourself are: Who does this benefit?
Are You Creating Disgruntled Employees? - Joseph Folkman by Joseph Folkman | 6:00 AM July 23, 2012 You can’t make every worker happy, surely, and should a business even try? Evidence from our recent research suggests, actually, that the answer is yes. Or rather, our evidence shows that managers are giving up far too soon on their disgruntled employees, making them less productive than they could be, exposing their companies to unnecessary risks from thefts and leaks in the process, and inflating turnover costs. What causes employees to become disgruntled and what can be done to prevent it? The results of the data were clear: There is most definitely such a thing as “the boss’s favorites.” Our results suggest a clear path forward for bringing disgruntled employees back into the fold. Encourage me more. As leaders, our knee-jerk reaction to unfavored (and disgruntled) employees is often — “It’s their own fault!” If not for their sake, then for everyone else’s sake. A third of a person’s life is spent in the workplace, sometimes more.
Student or Graduate Web-Developer Needed in London | Web Design & Web Developers Jobs New Arts Magazine forms a small team of professional and young people interested to work in publishing industry. We are looking for students and recent graduates to launch a really unusual art magazine. As the first step we need to create a website which will be supportive for the magazine. The website would need maintenance and improvement as project would grow. It's part-time and unpaid position before project really kicks off, but the magazine is aimed to make profit and financial aspect would be discussed on the interview. Three Myths about What Customers Want - Karen Freeman, Patrick Spenner and Anna Bird by Karen Freeman, Patrick Spenner and Anna Bird | 9:10 AM May 23, 2012 This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. Myth #1: Most consumers want to have relationships with your brand. Actually, they don’t. How should you market differently? First, understand which of your consumers are in the 23% and which are in the 77%. Myth #2: Interactions build relationships. No, they don’t. Of the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason. Many brands have a demonstrable higher purpose baked into their missions, whether it’s Patagonia’s commitment to the environment or Harley Davidson’s goal “to fulfill dreams through the experience of motorcycling.” Myth #3: The more interaction the better. Wrong.
Wikipedia: Critical Thinking Critical thinking is a type of clear, reasoned thinking. According to Beyer (1995) Critical thinking means making clear, reasoned judgements. While in the process of critical thinking, ideas should be reasoned and well thought out/judged. The National Council for Excellence in Critical Thinking defines critical thinking as the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action.' Etymology In the term critical thinking, the word critical, (Grk. κριτικός = kritikos = "critic") derives from the word critic, and identifies the intellectual capacity and the means "of judging", "of judgement", "for judging", and of being "able to discern". Definitions According to the field of inquiry [weasel words], critical thinking is defined as: Skills In sum:
Nine Things Successful People Do Differently - Heidi Grant Halvorson Learn more about the science of success with Heidi Grant Halvorson’s HBR Single, based on this blog post. Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do. 1. To seize the moment, decide when and where you will take each action you want to take, in advance. 3. Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. 7. 8. 9.
20 Ways to Increase Your Facebook Page Visibility There has been quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free. Whether this is true or not, the Facebook news feed is becoming an increasingly competitive marketing space – meaning you need to fight to be seen. So, how do you become a prominent fixture in users' news feeds? First, you need to understand how Facebook decides which posts will show up and why: Gone are the good old days when most of your community would see your content. You've probably heard of EdgeRank before but may not fully understand exactly what it is. The EdgeRank algorithm is Facebook's key to determining who is going to see your post, and if you can understand how it works, you can try and optimize your posts to suit it. 1. This one is a common trap. 2. 3. 4. 5. 6. 7. 8. 9. 10.
How to build a great business (from a good one) | MathMarketing Standing out from the crowd is tough when your competitors are also working towards the same end. Occasionally, though, a business that has been doing 'fine' suddenly starts doing better than fine. In fact, it goes from being good to great. For some, this success is temporary and they soon slink back into the pack. How does a good business become a great one? Collins' team of researchers drew up a list of extraordinary companies that met three criteria - they had to have performed at or below the rest of the market for 15 years; then undergone a change; and then significantly outperformed the stock market for 15 years or more. Collins wanted to understand what these businesses had done to transform themselves into market leaders. Disciplined people Adopting level 5 leadership: build enduring greatness through a paradoxical blend of personal humility and professional will. Disciplined thought Disciplined action In our experience, the final idea needs further examination.
Leadership vs. Management Disciplines > Leadership > Leadership vs. Management Managers have subordinates | Leaders have followers | See also What is the difference between management and leadership? Many people, by the way, are both. Managers have subordinates By definition, managers have subordinates - unless their title is honorary and given as a mark of seniority, in which case the title is a misnomer and their power over others is other than formal authority. Authoritarian, transactional style Managers have a position of authority vested in them by the company, and their subordinates work for them and largely do as they are told. Work focus Managers are paid to get things done (they are subordinates too), often within tight constraints of time and money. Seek comfort An interesting research finding about managers is that they tend to come from stable home backgrounds and led relatively normal and comfortable lives. Leaders have followers Leaders do not have subordinates - at least not when they are leading.
Top ten employability skills Based on a number of surveys on the skills required by graduates undertaken by Microsoft, Target Jobs, the BBC, Prospects, NACE and AGR and other organisations, here is our summary of the skills which were most often deemed important. The most important skills to develop in employees to drive company growth over the next five years were (according to the Flux Report by Right Management): Leadership skills 62% Management skills 62% Interpersonal skills 53% Innovation and creativity 45% Resilience 43% Technical/specialist skills 40% IT skills 40% Sales/marketing skills 32% Client management skills 24% Other/none of the above 4% Now continue to our other skills pages How to align your sales process to your buyer's journey | MathMarketing The buyer's journey describes the process a typical business buyer takes as they move through the sales funnel. It's their process, not yours. The journey is not an administrative process, but a cognitive one. The buyer moves from being complacent to troubled, then becomes clear about needs and viable options, before deciding on preferences and opening the way for an acceptable contract. But the selling process does not - and cannot - precisely follow this path. They should follow parallel paths. Consider, too, that as the seller you must do things before the buyer's journey starts, and after it has ended. Your execution should focus on the stages of the seller's journey. Your choice of tactics for your business should be those best able to move your buyer through each stage of their journey. Consider the following tactical approach: Find new names in proven business lists and filter them to match an ideal customer profile.
Well-connected brains make you smarter in older age Brains that maintain healthy nerve connections as we age help keep us sharp in later life, new research funded by the charity Age UK has found. Older people with robust brain 'wiring' – that is, the nerve fibres that connect different, distant brain areas – can process information quickly and that this makes them generally smarter, the study suggests. According to the findings, joining distant parts of the brain together with better wiring improves mental performance, suggesting that intelligence is not found in a single part of the brain. However a loss of condition of this wiring or 'white matter' – the billions of nerve fibres that transmit signals around the brain – can negatively affect our intelligence by altering these networks and slowing down our processing speed. The research by the University of Edinburgh shows for the first time that the deterioration of white matter with age is likely to be a significant cause of age-related cognitive decline.