Burson-Marsteller Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller operates 67 wholly owned offices and 71 affiliate offices in 98 countries across six continents. The company was founded by Harold Burson and William "Bill" Marsteller in 1953, and, by the early 1980s, had become one of the largest public relations companies in the world. In 1979 it became a subsidiary of Young & Rubicam, which is now owned by WPP Group. How to Present to Senior Executives Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because their schedules are jam-packed — and they have to make lots of high-stakes decisions, often with little time to weigh options. So they won’t sit still for a long presentation with a big reveal at the end. They’ll just interrupt you before you finish your shtick. It can be frustrating. You probably have a lot to say to them, and this might be your only shot to say it.
The 7 Habits of Highly Effective Mediocre Entrepreneurs [Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written ten books. His latest books are I Was Blind But Now I See and 40 Alternatives to College. You can follow him on Twitter @jaltucher.] I’m pretty mediocre. Particularly as an entrepreneur. How To Build Positive Marketing Stories That Work Throughout human history, the stories that have survived and been passed from mind to mind have been based on human beings’ higher values. And in a marketing landscape that has gone from broadcast to peer-to-peer, these ancient rules will apply more than ever. That’s why in past posts in this series we’ve explored the critical importance of basing marketing efforts on values.
Manifesto – The Case for an American Diaspora. Welcome to Career Hack. Our mission is much deeper than simply providing creative international recruitment strategies. We strongly believe that an entire generation of Americans needs to go and explore opportunities abroad, for both themselves and their nation. B2B STORYTELLING If you want to present in harmony with the seven C’s, then a message house is a great and simple tool for defining and structuring your messages, synchronizing them with others and making them remembered by your audience. A proper message house ensures that everyone in your company or community communicates with one single voice, tells the same story and emphasizes on the same key messages. I am aware that there are different methods for building a house, such as the one promoted by messagehouse.org, but personally I stick to the Burson-Marsteller one. It has a three-layered architecture, and looks more like an ancient Greek temple than the homes in the street where I live. When properly constructed, it is almost straightforward to transform this message house into a skeleton for your presentation. The umbrella statement translates to an opening statement that will trigger interest for your key messages.
How to Give a Stellar Presentation Speaking in front of a group — no matter how big or small — can be stressful. Preparation is key, of course, whether it’s your first or your hundredth time. From preparing your slides to wrapping up your talk, what should you do to give a presentation that people will remember? What the Experts Say Public speaking often tops the list of people’s fears. Richard Branson’s Five Rules for Epic Entrepreneurship Like this article? Please share it! Would you be willing to listen to advice dropping from the lips of a guy that regularly makes the Forbes billionaire list and holds the esteemed position of 4th wealthiest citizen in the United Kingdom? If your answer is yes…read on! Sir Richard Charles Nicholas Branson is best known for his Virgin Group of companies including Virgin Megastores (Virgin Records) and Virgin Atlantic Airways.
From Paper to iPad: the Evolution of the Great Cookie Thief Ed. Note: Susan Tofte is Sesame Workshop’s archivist. How would you update a classic? Take a treasured story from one era and spruce it up for a new century’s readers? What’s your purpose? (No. Really. Think about it.) There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist.- Agent Smith, The Matrix I haven’t been writing much lately. That’s because I’ve been writing. How to make a Message House The Message House Method is a simple but effective way of creating a higher performing communications culture for organizations as a whole, and for specific projects. If your mission is selling widgets, the method will help you sell more. If it’s raising money, the method will help you raise more. If it’s saving lives, the method will help you save more lives.
stories, analogies and fables for business, training and public speaking, wedding speeches, best man speeches home » amusement/stress relief » stories and analogies illustrations and analogies for motivation, inspiration, learning and training Here are stories, analogies, research findings and other examples that provide wonderful illustrations for learning, and inspiration for self-development. The Long and Winding Road to Viral Adoption Like every startup out there mine is also after the holy grail of finding our viral loop — our interpretation of “invite a friend and get 1 GB free” of DropBox. I cannot stress enough the importance of finding the viral loop. It’s the moment that every user or customer is bringing another one; the moment when your analytics graphs start to be exceptional and you go around and show them to everyone.