background preloader

3 Interview Questions You Must Ask

3 Interview Questions You Must Ask

True Secret to Success: Gratitude I'm utterly convinced that the key to lifelong success is the regular exercise of a single emotional muscle: gratitude. People who approach life with a sense of gratitude are constantly aware of what's wonderful in their life. Because they enjoy the fruits of their successes, they seek out more success. And when things don't go as planned, people who are grateful can put failure into perspective. By contrast, people who lack gratitude are never truly happy. Therefore, if you want to be successful, you need to feel more gratitude. Practice Nightly The best time to exercise gratitude is just before bed. Did you help somebody solve a problem? What you're doing is "programming your brain" to view your day more positively. Reprogramming Your Brain More important, you're also programming your brain to notice even more reasons to feel gratitude. The more regularly you practice this exercise, the stronger its effects. This method works.

Home | Direct New Ideas Social Media Advertising Software for Brands & Agencies | GraphEffect Open Marketing Cloud Company Newsroom Where Brand Marketing Meets Business Outcomes Your customers are spread across devices and channels. Through our brand specific solutions you can access all the tools and data you need on one platform. Plan Advertise Analyze Customize All the tools you need to strategize, plan and execute a marketing campaign with your team. Manage and optimize your advertising campaigns across social channels and any device type. Bring together all of the data relevant to your business, in one place, and make it actionable. Install third party integrations with 1-click in order to meet your specific business goals. Smart and flexible marketing software for planning, optimizing and analyzing social advertising campaigns. SHIFT Top Ranked in Forrester Wave Social Advertising Platforms Not convinced? You're in Good Company 10 of the top 20 global brands work with SHIFT Official Platform Partners Never Miss An Opportunity To Convert a Customer It's Time to Redefine Your Brand Marketing

Could Data Science Reduce Resume Overload? A new job board called Bright aims to kill resume overload with a little bit of data science. Instead of encouraging candidates to apply for as many jobs as possible, Bright promises to cut down on unnecessary resume exchanges by showing both parties what is the best fit for them. To do so, the startup analyzed 2.8 million resumes submitted in response to more than 2.1 million job descriptions on its beta site. Hundreds of HR recruiters looked at the resumes and rated them based on compatibility with their corresponding descriptions. Meanwhile, a team of about 15 data scientists and engineers tracked the ratings and used them to develop an algorithm that not only predicts such compatibility, but also learns more about a specific employer's preferences as that employer uses the site. Like competing job site Path.to, it feels a little like a dating site. Job seekers can see their scores for each job while they're browsing the site. Image courtesy of iStockphoto, fotosipsak.

How Intangible Corporate Culture Creates Tangible Profits Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael Tushman tells his class at Harvard Business School, is the meaning of culture. But culture does more than inform every individual in an organization what attitudes and behaviors are expected of them. Like a garden, organizational culture develops whether or not you design it. Although cultivating a great culture demands a lot of emotional investment, leadership wisdom, and a genuine care for people, it is a financially low-cost investment with a high economic return. We are accustomed to thinking that the intangibles of life exist separately from tangible things; material things separated from spiritual, personal things distinct from commercial. Southwest Airlines is probably the greatest success story in American airline history in terms of turning intangibles into monetary value.

9 Steps to Building a Content Marketing Strategy inShare202 Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Over the past few years, there has been a lot of buzz about content marketing. Blog posts touting that the key to social media is good content abound and many books have been written about it. It should be obvious that content is important to social media, or any marketing for that matter. The actual commercial that you put on the air is vital to your television strategy and the actual advertisement is vital to your print strategy. Content is vital to the success of any social media effort - what you actually talk about matters. Why Content Marketing? But developing a solid content marketing strategy isn't just important as a social object to be posted in Twitter or on Facebook. A content strategy can be as simple as a single execution, like the CDC Zombie Apocalypse, or a comprehensive microsite with content that is updated frequently.

6 Habits of True Strategic Thinkers In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it's time for you to "be strategic." Whatever that means. If you find yourself resisting "being strategic," because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you're not alone. This is a tough job, make no mistake. After two decades of advising organizations large and small, my colleagues and I have formed a clear idea of what's required of you in this role. Anticipate Most of the focus at most companies is on what’s directly ahead. Look for game-changing information at the periphery of your industrySearch beyond the current boundaries of your businessBuild wide external networks to help you scan the horizon better Think Critically “Conventional wisdom” opens you to fewer raised eyebrows and second guessing. Interpret Ambiguity is unsettling. Decide

Secrets of the shopping trolley People under-report what they eat because eating is an unconscious activity and because we tend to snack between meals. But it is also due to, of all things, plate size, which has grown over the years. ''It's true,'' Hourigan says. ''Look at crockery from generations ago and you'll notice that it's a lot smaller. Culturally, things like that have an impact.'' EATING out has become a way of life for Australians in the past decade. ''Dining out is not seen as so much of a treat as it was in 2000. Rosengren puts it down to various factors: climate (it's easy to get out) and national psyche (we're friendly and willing to try things). Most important, perhaps, is cost. We are also blessed with a wide range of offerings. We more resemble Swedes or Norwegians than Americans, she says.

Top Executive Recruiters Agree There Are Only Three True Job Interview Questions The only three true job interview questions are: 1. Can you do the job? 2. Will you love the job? 3. That’s it. Click here for more on the only three true job interview questions for potential board directors Click here for more on acing your answers to these interview questions Can You Do the Job? Executive Search firm Heidrick & Struggles CEO, Kevin Kelly explained to me that it’s not just about the technical skills, but also about leadership and interpersonal strengths. You can’t tell by looking at a piece of paper what some of the strengths and weaknesses really are…We ask for specific examples of not only what’s been successful but what they’ve done that hasn’t gone well or a task they’ve, quite frankly, failed at and how they learned from that experience and what they’d do different in a new scenario. Kevin Kelly at World Economic Forum (Photo credit: Wikipedia) Will You Love the Job? Cornerstone International Group CEO, Bill Guy emphasizes the changing nature of motivation,

Warren Buffett On Housing Market: I Was 'Dead Wrong' OMAHA, Neb. — Billionaire investor Warren Buffett said Saturday that he was "dead wrong" with a prediction that the U.S. housing market would begin to recover by now, but he remains optimistic about the nation's economy. In his annual letter to Berkshire Hathaway shareholders, Buffett said he is sure housing will recover eventually and help bring down the nation's unemployment rate. But he did not predict when that will happen. Investors eagerly await the letter from Buffett, 81, the so-called Oracle of Omaha, who built a roughly $44 billion fortune by following a steadfast, no-nonsense investing strategy. Buffett said housing "remains in a depression of its own," but he predicted, in typical plainspoken style, that the housing market will come back because some human factors can't be denied forever. "People may postpone hitching up during uncertain times, but eventually hormones take over," he wrote. The housing prediction proved painful for Berkshire Hathaway. Online:

8 Strategies for Launching a Brand Presence on Pinterest Charles Nicholls is an expert in ecommerce, web analytics, social media marketing and online buyer behavior. He is also founder and chief strategy officer at shopping cart recovery company SeeWhy. You can follow Charles on Twitter @webconversion and read his blog. Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. For those brands looking to develop a Pinterest presence, try these seven simple steps. 1. Just like you would reserve a Twitter handle for your brand, secure a Pinterest user name. Some brands have jumped in to reserve their spaces without yet posting any content, including Karen Millen and Diane von Furstenberg. 2. Think color, style and brand values. 3. For example, West Elm built an "aquamarine" mood board. 4.

Why Social Media Will Disappear In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape. The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The advertising agencies had to reinvent themselves as the new technology became widespread and by 1979 over 300 million televisions were occupying the corners of peoples living rooms. 50 years ago the choices of media were simple compared to today with essentially only a few media types. Related Resources from B2C» Free Webcast: Hooked: How to Build Habit Forming Products RadioNewspaperMagazineCinemaTelevisionTheatrePoster In 2012 we have a smorgasbord of media including CD’s, podcasts, blogs, online video, online photos, iTunes, satellite radio, mobile phone, tablets, email, Internet, TiVo and video recorders. Just to name a few! The Age of Media Convergence

Related: