The Untold Story Behind Kickstarter Stats [INFOGRAPHIC]
See the full infographic below. A few weeks ago, I wrote about Kickstarter failures that were difficult to find because Kickstarter intentionally prevents failed campaigns from being indexed by the search engines…and how I managed to find (what turned out to be) about 59% of the unsuccessfully funded projects. My article generated a lot of attention, including Mashable and VentureBeat (which republished my post). I’d like to think that it was all this attention that finally led Kickstarter to launch a stats page with data and basic metrics about the projects. I was wrong. Prof. I received much feedback on my article, chief among them from Professor Ethan Mollick of The Wharton School of the University of Pennsylvania. Also, some people objected to my use of the term “failure” on projects that did not get fully funded. Give us some real insights! I heard you loud and clear, so I got in touch with Prof. And don’t think that crowdfunding is a passing fad, either. Getting it right this time.