Chartered Institute of Public Relations The CIPR has gathered together some of the UK's foremost social media thinkers and contributors to provide input into the Institute's policy guidance, education and training. Led by CIPR board member Rob Brown, the panel will look at issues such as online reputation developments, convergence in marketing communications and best practice social media measurement. CIPR President Jay O'Connor said: A core theme in our three-year strategic plan is social media and the impact on the public relations profession. The panel is a diverse group comprising some of the best thinkers and practitioners, including: Top 10 Reputation Tracking Tools Worth Paying For Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Reputation management is essential to both individuals and companies. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you're an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you're brand new to social media and aren't known by many people, then these free tools might be a better place to start. You should consider paid services if you are unable to manage and keep your pulse on your online reputation. How to Begin You need to decide if you want software for tracking conversations or if you want to pay a vendor for consulting and reporting. I recommend the top ten vendors listed below (in no specific order): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Social Media Search Tool | WhosTalkin? Gallery | Your photos on your website Say What? | Power Shift - Social Media Blog We’ve posted a few times here about what kinds of conversations to listen for in social media. (Just in case you missed them, you can find them here, here, and here). But the question that inevitably comes next: What do I say? So here, my list for you for a few response types you might consider when engaging the conversations you’d like to be part of. Thank you. You really can’t use this one enough. I’m sorry. Screw ups happen, and saying you’re sorry isn’t about taking blame. Sometimes it’s taking responsibility for something, other times it’s enough to acknowledge that something didn’t work the way it was supposed to. Here’s how I can help. Information is currency. Being helpful and sharing your knowledge and information is priceless on the web. How can I help? A question instead of a statement, this is one of the most fruitful responses you can offer (just ask Frank Eliason from Comcast). Yes (or No) and here’s why I think so. Please don’t be afraid to have an opinion on the web.
Social Media Monitoring and Analysis with SM2 from Techrigy Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.
Tracking the Buzz: How to Monitor your Brand Effectively | Social Media Trader Are you’re ears burning? If you’re supplying content to the online community, chances are that people are talking about you. Whether or not companies are actively engaging directly with their audience through social media channels, they should at least be aware of conversations taking place about either their brand or anything that may directly impact them. Listening to the buzz around you brand is not only important from a reputation management standpoint, but also because it serves as a way to better understand ways of improving your brand. We take a look at ways to help you monitor online conversation and trends that can affect your brand, as well as show you a few nifty tools that can make your life a whole lot easier. Google Alerts and Yahoo Alerts Alerts are a good way to get an overview of what is going on . You should be using search engine alerts to find out whenever your company name, url, public figures or products are mentioned. Google Blog Search Yahoo Pipes BlogPulse Google Trends
Force - The Key to Capturing Life Through Drawing The 27 varieties of tweet used by retailers | Blog I had a conversation the other day with a retailer who was interested in social media, but who didn’t know what to make of Twitter. It went a little bit like this: She: “Isn’t it just another way of pushing out offers?” Me: “Yes.” She: "What else can we tweet about?" Me: "You'd be surprised..." So by way of a more detailed answer I thought I'd compile a list of the different types of tweet posted by retailers. I’ll outline the various types of tweet in this article, but first, a word to the wise… Putting the 'me' into social media Twitter, and social media generally, should be viewed as a two-way communication platform rather than a one-way outbound messaging system. Be sure to listen for feedbackBe sure to respond personally, and promptlyBe prepared to respond in public Once you've bought into that, you need to assign some staff to Twitter. There is a bit of a problem though. However I think there is a real opportunity here. The 27 varieties of tweet used by retailers
Using Social Media in Your Nonprofit: Overcoming Objections | Community Organizer 2.0 Image by p_champie Last week I gave an “introduction to social media” presentation to the Board of Directors of a multinational nonprofit organization. This was the normal “what is social media” overview, a review and overview of the popular platforms (Facebook, Twitter, You Tube, blogs, etc.) and summary of how to get started in social media. By the time I was 10 minutes into the presentation, I had heard three objections to using social media, and these objections kept coming at me throughout the entire time I presented. 1. The”BU Craigslist killer” was actually Philip Markoff, a Boston University medical student who looked for massage ads on Craigslist and then attacked the women giving massages. When I asked my Twitter followers for their responses to this question, my personal favorite was from Teresa Boze, who wrote: “I’d tell them most household accidents happen in the bathroom… watch out for the toilet bowl monster.” 2. Sheena T. 3. I hear that. 4. 5. Thanks for reading!
Décryptez votre HASH MD5 instantanément. 1 - Fonction de décryptage MD52 - Composition de la base 2.1 - Liste des caractères utilisés 2.2 - Définitions des différentes méthodes 2.3 - Applications des méthodes3 - Suivi du développement 3.1 - Problème restant 3.2 - RoadMap 3.3 - Suivi du projet 1 - Fonction de décryptage MD5 Le HASH MD5 est une fonction irréversible, ce qui signifie qu'il n'existe pas d'algorithme ou de fonction permettant de retrouver la chaîne d'origine à partir de son HASH. La seule méthode pour déchiffrer un HASH est de crypter un ensemble de chaînes de caractères. - Brut force, qui consiste à générer toutes les combinaisons possible d'une chaîne pour une longueur donnée. - Dictionnaire, qui consiste à utiliser les mots d'un dictionnaire. - Rainbow table, qui consiste à la recherche d'empruntes. c'est un bon compris entre le temps et l'espace, mais cela reste tout de même très long. L'idée de l'outil en ligne proposé est de vous permettre de déchiffrer un HASH MD5 instantanément (inférieur à 3 secondes).
The Twit Cleaner - Clean the garbage from your Tweetstream Video Dimension, Aspect Ratio Cet article explique comment vous pouvez utiliser Video Edit Magic de traiter les différents clips vidéo au moment de faire un DVD. Il aborde également les techniques de redimensionnement de la vidéo que vous pouvez utiliser pour résoudre les problèmes qui se posent en raison de mixage vidéo vidéos avec différents ratios d'aspect et les dimensions de la même timeline. Comprendre la vidéo Dimensions Une des plus importantes caractéristiques visuelles de la vidéo est toute sa largeur et sa hauteur. Les dimensions choisies pour une vidéo dépendra souvent de la façon dont il est distribué. Comprendre Aspect Ratio Le aspect ratio d'une vidéo est le ratio de la vidéo de la largeur de la vidéo de la hauteur. Standard aspect ratios ont été adoptées à la fois pour les moniteurs d'ordinateur et les téléviseurs. Type de vidéo Aspect Ratio Normal de télévision et moniteurs PC 4:3 Télévision haute définition et Wide-Screen Monitors 16:9 Cinemascope Films 2.21:1 Picture Television Standards DVD Video
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