10 Key Content Marketing Predictions As we kick off 2014, there is no shortage of predictions of what’s in store for the content marketing space (in fact, see our top 50 content marketing predictions). When we covered content marketing predictions in our first #CMWorld chat or the year, it was our busiest yet. Read the transcript below to see what is on everyone’s mind as we start the new year. Join us for our #CMWorld Twitter chats every Tuesday at noon ET. You can see the schedule of upcoming topics and guests as well as transcripts from previous chats. Let’s get started! A1: #1 prediction: We see the start of the movement where brands will buy media companies. @JoePulizzi A1.2014 will be the year of the content marketer. @StudioOne A1: I predict an Oscar winning actor to be a #cmworld speaker. @NenadSenic @JoePulizzi Didn’t you predict the same for last year? . @FirstResponsive @NenadSenic Ha – we love that prediction! @CMIContent @CMIContent A1: That even more businesses will understand the value of *good* content. A1. A1.
17 Essential Content Templates and Checklists By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. Buyer-focused resources Buyer persona template: The first rule of content marketing is that whatever you create must be relevant to your audience. Content mapping template: If you sell something with a complex sales cycle, you’ll need to map your content requirements to stages in the buying cycle. Content and process organization Editorial calendar template: To keep all of your content projects planned and organized, you’ll likely want to develop a content calendar. Creativity and design
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Análisis de la curación de contenido como estrategia de branding: Marketing online blog de agamezcm La curación de contenido es la difusión de información válida por usuarios expertos. La curación de contenido como única estrategia de visibilidad de la marca. Scoop.it es una herramienta propia de Content curator. El uso de Scoop.it te permite afianzar tu autoridad en un determinado tema, ya sea complementando tu blog o ya sea como la única fuente de información que compartes. ¿Curar contenido o compartir contenido? El content curator mas que una forma de compartir contenido, para mí es un medio informativo para difundir buen contenido, del que se sirven usuarios expertos para seleccionar la información más interesante de un tema y difundirlo entre sus seguidores. Creo que existe una diferencia entre compartir contenido a secas y curar contenido. A diferencia de la curación de contenido, la creación de contenido es iniciar un contenido nuevo, diferente aunque en muchos casos sea bajo una óptica personal opinando sobre un contenido ya existente. 1. 2. Estrategia segunda. 1. 2. 3.
Feasibility Analysis Assessing the feasibility of your business idea is an important step before deciding to start your own micro-business. A feasibility analysis helps you to assess the merit of your business idea, determine whether there is a market for your idea, whether the idea is financially viable, and ultimately, whether or not it is worth investing your time and money into the venture. It is important to be impartial and realistic when conducting the feasibility analysis, as well as conduct thorough research and obtain appropriate advice before coming to a conclusion. Feasibility analysis comprises of four key components: Business idea analysis:This involves an objective assessment of your idea to determine its feasibility. Market analysis:If you have determined that there is market potential for your idea, you then need to conduct further research relating to: Competitive advantage analysis:You need to determine what differentiates your product/service from those of your competitors.
PLE - José López Noguera Top 10 Small Business Investment Opportunities in the UK | Top Business ideas Content Curator En anteriores entradas os he hablado sobre las cualidades de un buen “content curator” y sobre sus 10 tareas fundamentales . Pues bien, ha llegado el momento de comentaros cuales son para mi las 10 herramientas básicas para una buena “curación de contenidos”. Desde luego que aplicaciones hay muchas y con muchas posibilidades, ya sean gratuitas o de pago, pero yo creo que con estas diez es más que suficiente para proporcionar contenidos de calidad hacía vuestros seguidores, pues son herramientas fáciles de utilizar y que realizan sus propósitos de una manera muy eficiente, y por supuesto que son las que yo utilizo habitualmente y normalmente en este orden (más o menos): 1.- Google Alerts , la herramienta clásica de alertas, sencilla y realmente útil. Podemos configurar varias búsquedas y decidir si queremos recibir los nuevos resultados que van apareciendo vía e-mail o mediante un feed RSS. Su funcionalidad puede ampliarse mediante plugins y extensiones para los principales navegadores.
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The Smart Marketer's Landing Page Conversion Course Evaluating A Link's Worth [Infographic] Let’s say you’ve been given charge of implementing a link building campaign. You’ve read innumerable posts over the last several years regarding the demise of low-quality link building, in which, big brands like JCPenney have been given penalty for such practices. This is a misjudgment you’ll easily steer clear of because you’re fully aware of the mantra, quality trumps quantity. You’re likely in the know about what link building strategies the experts are using. There are many resources out there, and you could spend years reviewing them. Brian and I agreed on eleven criteria for estimating the value of link. Are there other criteria you think should be considered? If you liked this post, subscribe to the EMP Blog by RSS or email. Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Follow Annalisa:
3 Steps to Build a Social Media Marketing Sales Funnel Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. Why Is Your Marketing and Sales Funnel Such a Big Deal? Social media marketing is about using social networks and tools to guide prospects through a series of steps–a funnel–to get them to take the actions you want (e.g., becoming a fan, sharing their email address or buying your products or services). There are tons of social media tools, networks and options that include everything from Facebook and Twitter to landing pages and email marketing to SEO and ads. Use varied social marketing channels to guide your prospects through your sales funnel. #1: Define and Implement Channels and Jobs Conclusion