Idea Market: A stock exchange metaphor for empowering collaborative innovation Combining the benefits offered by web 2.0 technologies and mindset plus Experian Latin America’s people-oriented culture, in late 2008 we conceived a web ideation platform called Idea Market. It functions as a metaphor of a stock market, in which employees act like entrepreneurs, investors and/or advisors. By doing this, Idea Market extracts the wisdom of the crowds to improve Experian's decision on which ideas should get attention from the board, promoting a BOTTOM-UP management and strategy setting. The platform was developed internally with the assistance of an external consultancy firm. Before launching Idea Market at a corporate level, we piloted the software on our IT department (over 400 employees), starting late 2010. While the platform was being experienced by this sample of employees, we engaged the multidisciplinary team into a broader analysis and definitions of innovation at Experian Latin America and how and where Idea Market would fit. We were ready to launch. 1. 2. 3. 4.
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You Gotta Love Lego – Crowdsourcing meets Open Innovation! Yes, you gotta love Lego! Not only is the company doing amazingly well during this ”crisis”; they are also constantly experimenting with new ways of working together with partners. Their new thing is Lego Cuusoo. Here Lego has teamed up with Cuusoo, which is a Japanese pioneer of user innovative product design that introduced a design-to-order process already in 1998. This image gives you a good explanation of the project: Sofar only 1 project has been realized, but once Lego Cuusoo expands beyond Japan and thus activates the huge international fan base, this could turn into an interesting vehicle for Lego. I think this is a great example on how crowdsourcing/co-creation (users create projects, try to get support) mixes with open innovation (the partnership between Lego and Cuusoo). It fits well into my thinking that terms such as open innovation, crowdsourcing and co-creation are becoming less relevant. inShare67
Idea Bounty | International Ideas Exchange for Clients & Creatives Well the simple answer is that for clients, Idea Bounty is the simplest way to hire 1000s of creatives and only pay for the Ideas you want. For creatives it's an amazing platform that allows you to pitch on various briefs. The bottom line: Clients get the best Ideas and creatives get paid for those Ideas. Brilliant, yes? How this Social Think Tank Operates Idea Bounty is a social think tank that provides a secure channel for the world wide creative community to offer solutions to creative briefs. What's the catch we hear you ask - there is none! Creatives: The Idea belongs to you until you get paid. Clients: You only pay for what you like. We want to facilitate the exchange of Ideas based on an open economy. What's In It For Clients? 'The truth about how many brains are behind your brief...' If you truly wanted to inject the new energy and diverse thinking (Ideas) of hundreds of hungry experts, the costs would grow exponentially as new individuals lend their expertise...enter Idea Bounty.
Vitaminwater to Crowdsource New Flavor Through Facebook App Vitaminwater, the beverage brand that has become nationally-known this decade through clever marketing efforts, is making another innovative move today — on Facebook. It has launched its own application, called “flavorcreator,” that appears within its Page and intends to get users creating their own virtual vitaminwater beverages. While the app has all sorts of games, contests and other features, what it really is trying to do is gather market research about the sorts of flavors that Facebook users like. More on that in a second. On its face, the app is a notably complex effort by a big brand to build a meaningful experience on Facebook, even as many others are still experimenting with basic Facebook page functionality like wall postings. The app is actually a three-step game, and it has not gone fully live yet. The first step asks Facebook users to vote on their favorite drink flavors, although voting only goes live on the 14th of this month.
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