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Opera Australia screens Sydney Opera House performances in cinemas
Opera Australia is about to gain a worldwide audience following a deal to screen its Sydney Opera House performances in cinemas around Australia and overseas. Australian and international screenings are likely before the end of the year after the deal with CinemaLive, which produces and distributes cultural content including music concerts, ballet and theatre performances. The New York Metropolitan Opera, La Scala, the Royal Opera House and the Bolshoi Ballet have taken advantage of technological advances that allow high-definition screenings in cinemas and big-screen venues. Opera Australia's chief executive, Adrian Collette, said it had been looking to get into cinemas but wanted to ensure high-quality broadcasts and find the right business model. Advertisement ''Like most things in the arts, this will be collaborative. Janelle Mason, a joint director of CinemaLive, said there was strong demand around the world for cultural content.
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