Onderzoek: generatie Z actief op social media, maar verkiezen echte relaties We noemen ze generatie Z, overigens benieuwd welke letter de volgende generatie krijgt, de tieners die nu opgroeien. Ze weten niet beter dan dat Internet op smartphones 24/7 beschikbaar is; ze gebruiken Twitter zoals ‘wij’ (kuck kuch) vroeger MSN gebruikten. Ze zijn kennen geen encyclopedie, maar wel Wikipedia en Google. Kortom, de generatie 13-17 die nu op de middelbare school zit. Recent onderzoek in de VS laat zien hoe ze onderlinge relaties onderhouden, onder andere via social media, maar criticasters kunnen gerust zijn. Echte ontmoetingen blijven het populairst. Het onderzoek werd uitgevoerd door Common Sense Media die 1.000 jongeren in de leeftijdsklasse interviewden over heel Amerika. Deze generatie die is opgegroeid met Facebook blijkt voor 27% ook gebruiker van twitter: Van alle geïnterviewden bezoekt 51% dagelijks een social media site, dat wordt alleen overtroffen door sms: Toch eindigt het rapport kritisch: Het hele rapport kun je hieronder lezen.
13 Quick Tips To Optimise your LinkedIn Profile 1. Set a personalised URL with your name. The same name you use with other profiles: your brand. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Connect: Authored by: Isra Garcia Marketer, digital transformation and new media advisor, speaker, blogger, educator and an agent of change. Social Media Today's Best thinker member. His blog on Social Media, Marketing, disruption, lifestyle, new ... See complete profile 10 Ways to Use Social Media to Get a Job inShare637 Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social media sites and job boards for potential employees. If you're wondering how to draw attention to yourself in the right way on social-media sites, help is at hand. 10 expert tips on using social media to get the job you want: Step 1: Set up multiple accounts The first rule of successful professional networking is to keep business and pleasure strictly separate. FRIENDFEED:You can update and manage multiple social media accounts via FriendFeed However, with Facebook and Twitter accounting for the lion's share of media attention and internet traffic, that approach will exclude access to a lot of influential contacts.
Het geheim van een succesvolle social mediastrategie Hoe sorteer je een groots marketing effect met een klein budget? Social media inzetten, ook B2B. Waar ga je beginnen en waar falen we nog als we al begonnen zijn? Afgelopen week deelden enkele sprekers op MARCOM12 het geheim van hun succesvolle strategie. Woensdag 13 juni en donderdag 14 juni vond MARCOM12 plaats in de RAI in Amsterdam. Marketingcommunicatie als veranderinstrument Spreker: Celia Noordegraaf – Communicatievrouw van het jaar 2011. Celia is sinds 2007 (onder andere) Manager Marketing & Communicatie van het Jeroen Bosch Ziekenhuis. Het JBZ betrok in het voorjaar van 2011 een nieuw gebouw. Aandacht Het begon al bij het slaan van de eerste paal. Kennisplatform Bedrijven en medisch management ontmoet(t)en elkaar op een kennisplatform. Pers Er kwam een proactief persbeleid. Verzorgingsgebied en ‘Vrienden van…’ Er werd een mooie maquette gerealiseerd en er is een maandelijkse lezing over de ontwikkelingen in de gezondheidszorg. Charity Resultaten Deze aanpak werpt zijn vruchten af.
Making extra money as a freelancer, without being cheated Today I’m going to show you some interesting ways to make money as a web professional. Before I do, let’s clarify something: the best way to make money as a web designer is to develop a portfolio of clients. However, as a professional in this saturated industry, you know as well as I do that there will be times when there’s a drought of work. There are so many designers, developers, freelancers, studios and so on, that there’s only so much work to go round. But fear not my young Web Jedi, there are many ways in which you can earn yourself some extra cash during those down-times until the work rolls your way again. I’m going to show you several ways to make money when the phone isn’t ringing, ordered from the most worthwhile, to what in my opinion is the least. What? You’re probably thinking, “Who works for 50 cents an hour?” oDesk is the perfect site for any Freelancer to find work. First of all, it’s important to note that you’ll find plenty of competition on both of these sites.
Networking Advice: Leverage Your Best Contacts I know two different rock-star business owners who have the types of access you and I would kill for. In their databases are the personal contact information for C-suite executives of the biggest companies, government agencies and influence peddlers in their respective industries. Yet, these two are like the beauty queens stuck at home on Saturday night–they seem unable to translate those contacts into new business. What should they be doing and what can you learn? 1. The first mistake that I see made by these power connectors is that they try to delegate contacts into their organization too quickly. If you are the connector, you can bring an entourage to later meetings and discussions, but you have to be there–and you need to stay connected to your power contact. 2. Your first point of entry? It's a soft ask; it's a sincere offer to help. 3. Being top of mind in the world of power connections is very important. The point is that power connectors are busy. 4.
'Burgers steken handen uit de mouwen door sociale media' - Overheid 2.0 Door: OPINIE - Arre Zuurmond − 20/06/12, 16:00 © Thinkstock. opinieDe 'social media'-revolutie is niet zozeer revolutionair, maar heeft wel dingen veranderd. Burgers kunnen nu aan concrete zelforganisatie doen, schrijft Arre Zuurmond van Overheid 2.0. Inspraak, participatie, internet-raadplegingen, social media: ongeveer elke 10 jaar zien we een opleving in het debat over de mogelijkheden die burgers hebben in hun relatie met de overheid. Rond 2000 hadden we een piek. Arabische lenteNu, tien jaar later, zien we een nieuwe hype. Burgernet is een social media netwerk, opgezet door de politie. Buuv is een project uit Haarlem. Thuisafgehaald.nl is een zeer recent voorbeeld, prachtig in zijn eenvoud: Kook jij lekker en heb je teveel gekookt? Burger-aed is een initiatief waarbij groepjes burgers die kunnen reanimeren, via de 112-centrale een sms-je krijgen. ParticipatieWat valt op aan deze nieuwe initiatieven, waarvan er veel meer te noemen zijn?
20 Ways To Promote Yourself As A Web Designer Web Designers can often find it hard to get their name out there, and begin getting clients. Promotion doesn’t always have to cost money. I have compiled a list of how web designers can promote themselves, and get their name out there. Maintain a Website If you maintain someone else’s website, the owner may spread the word about your services. Create a Blog Creating a blog can bring in loads of traffic, and maybe even clients. Network Online Use online social networks such as facebook, twitter and digg to promote your blog articles, design work, and do personal networking with other designer. Create An Email Signature Putting a signature in all your outgoing emails can generate alot of traffic, especially if you send alot of emails. Purchase And Design Business Cards Business cards can generate alot of business. Create a Portfolio If you put up all your work into a nice online portfolio, clients will be able to see your work, and websites will link to your work if its of amazing quality.
17 Little Known Social Media Tools You Should Be Using (and Why) Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. 1. An open source project led by Daniel Bachhuber, Mo Jangda and Scott Bressler, EditFlow is a WordPress plugin that allows you to manage your editorial team seamlessly. Get a snapshot of your month-to-month content with the calendar: Improved content status beyond WordPress’ default draft and pending review: Inline comments between writer and editor: And user groups to help you keep your team of writers organized by department or function. 2. 3. 4. 5. 6. 7. 8. Or a brand:
Sociale netwerken ingeburgerd als journalistieke bron 22 jun 2012 Sociale media zoals Twitter en Facebook worden door 55 procent van de wereldwijde journalisten gebruikt om gekende nieuwsbronnen te achterhalen. Dat is de conclusie van een onderzoek van het Oriella PR Network bij meer dan zeshonderd journalisten in zestien landen. Bovendien doet 43 procent beroep op deze kanalen om verhalen te controleren. Ook zegt 26 procent sociale media te gebruiken om verhalen van onbekende bronnen te ontdekken. Die onbekende bronnen worden ook door 19 procent gebruikt om verhalen te controleren. "Het gebruik van sociale media in de journalistiek blijkt steeds verder ingeburgerd te raken," voeren de onderzoekers aan. De onderzoekers stelden ook vast dat het gebruik van online video steeds vaker onderdeel vormt van de journalistiek. Meer over:sociale mediajournalistiek Popular Stories
Selling Usability to Your Manager You're enthusiastic about usability and want to make it happen within your organisation. But your manager doesn't share your enthusiasm. Perhaps your manager sees usability as a diversion from the business of product or software development, or thinks it's too fluffy to truly inform design, or sees it as a threat to his or her expertise. How do you go about changing your manager's mind? Most people will tell you to assemble a cost-benefit argument for usability. But often, this just isn't enough. Step 1: Assemble the Benefits of Usability The first step is to review the key benefits of focusing on usability. Higher Revenues Fewer changes downstream means earlier time to market.Earlier time to market brings competitive advantage.Customers use all of the system's functionality, not just a subset.Early and continuous customer involvement reduces lifecycle costs.An easy-to-use system means fewer calls to customer service. Loyal Customers Improved Brand Value Process Improvement Be practical. Dr.
5 Steps to Game-Changing Relationships Part of my work involves figuring out why some women succeed and others do not. Yet I’ve worked mostly with men in my career, and I’ve always heard that men have bigger, stronger, bolder, and all-around better networks than women. So when I meet wildly successful women, especially in the male-dominated tech industry, it seems only natural to ask them about the importance of their networks. These women often answer me by talking about relationships. Eventually I realized that men build networks, but women foster relationships. So how do you go about building the relationships you need for success? Step 1: Assess where you are today What do you need to learn? Step 2: Set goals. Are there specific people you need to know in order to reach your goals? Step 3: Create a relationship map. Within your current contacts, who can help you reach your goal? Step 4: Build relationships that bridge the gap between where you are now and the achievement of your goals: Step 5: Start reaching out.