BJ Fogg’s 5 Secrets of Behavior Change Startup2Startup has been on a roll lately with great events and this week was no exception. BJ Fogg, a professor and researcher from Stanford University, stopped by and shared with us his secrets on behavior change. For those of you who are not familiar with BJ Fogg, he has been studying behavior change for over a decade, is the founder of the Persuasive Technology Lab at Stanford, and author of the book Persuasive Technology. Read 700 Free eBooks Made Available by the University of California Press The University of California Press e-books collection holds books published by UCP (and a select few printed by other academic presses) between 1982-2004. The general public currently has access to 770 books through this initiative. The collection is dynamic, with new titles being added over time.
Web Content Management (WCM) Systems, Vignette With the rise of both content and mobile marketing, interacting online requires relevant, content-centric exchanges and web design compatibility with a myriad of mobile devices. To meet customer expectations your website must be adaptive and provide a seamless experience across platforms and devices. OpenText Web Content Management (WCM) is an enterprise-scalable family of products built for high-volume, transaction-oriented web applications across customer-centric, multi-channel touch points – Intranet or extranet, public or private. Meeting the needs of content marketers, designers, web developers and business users, a powerful infrastructure enables the creation of contextual and targeted experiences across omni-channel touch points. Supporting a sound online marketing strategy, responsive design ensures your web pages will appear consistent regardless of the device being used.
Apologize- Even if You're Right - PEOPLE TOOLSPEOPLE TOOLS This article was written on April 22, 2014 by Alan C. Fox We all know that apologizing can be one of the most difficult, yet helpful things we can do in our relationships with friends, loved ones, and colleagues. Take these two contrasting perspectives as an example of the paradoxical nature of the simple art of apology: Content Guide (Start Here) Welcome to Deep Existence. Let me show you around! Mini Habits: Smaller Habits, Bigger Results As the best and most important piece of content I have ever written, I must mention my book, Mini Habits. It and the Mini Habit Mastery Video Course are the only for-sale items right now associated with my work, and they support me. A quick look at the reviews (which I promise are 100% genuine except for this one) shows you the impact this book has on the lives of people who read it!
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13 Business Books That Will Blow Your Mind Having never taken a business class in college I find that I read and listen to a lot of business books to round out my education. The books usually aren't "How to Manage Your Cash Flow" but rather get me to rethink the way I run my business, which--despite no business classes or diploma--continues to be in business 13 plus years after I started it. In that time, here are 13 of the books that had the biggest impact on how I run my business (in no particular order): Drive: The Surprising Truth About What Motivates Us by Daniel Pink: If you supervise anyone in your business, this book is a must read. It shows that what science knows about motivation, business isn't putting into practice.