background preloader

SWOT Analysis - Strategy Tools from

SWOT Analysis - Strategy Tools from
Discover New Opportunities, Manage and Eliminate Threats Find out more about SWOT, with James Manktelow & Amy Carlson. SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, it helps you carve a sustainable niche in your market. This article looks at how to use SWOT in a business context. Business SWOT Analysis What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. How to Use the Tool Originated by Albert S Humphrey in the 1960s, the tool is as useful now as it was then. Tip: Strengths What advantages does your organization have? Weaknesses

BBC Languages – Free online lessons to learn and study with SWOT analysis A SWOT analysis, with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[1][2] However, Humphrey himself does not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Matching and converting[edit] Use[edit] Strategy building[edit]

25 lttrs n th alphbt: Best Online Planning Tools Redux IPA Desk Research 2010 View more presentations from Nick Emmel . *Like this post? Found it wonderfully useful? So, it was a year on, and I was Groundhogging my way back up to Northampton to present to the IPA Stage 2 posse all over again. It is interesting how much has moved on in a year. The other new development is the decline of the blog. Best Resources for Desk Research using online sites, tools and applications: Professional Insight - the big "traditional" resources that cost a *lot* of money Mintel - Big, hefty market intelligence reports TGI - Market Research surveys and analysis Forrester - More editorial reports on specific pertinent topics WARC - the bible of marketing and advertising specific insight Datamonitor - business specific insight and intelligence LexisNexis - news aggregation service Nielsen - the mecca of insight. eConsultancy - digital marketing specific insight If your agency does not have access to these expensive resources, you can access them via: Free Buzz tracking -

Heads and governors: a critical friendship Governing bodies are there to act as a critical friend, holding schools and academies to account as well as supporting them, and the chair of governors plays a key part in leading the drive to improvement. But what does that mean in practice? Julie Nightingale finds out. Gary Holden is executive principal at Sir Joseph Williamson’s Mathematical School, a boys’ grammar in Rochester, Kent, known locally as ‘the Math’. Gary and chair of governors Michael Costello have worked together for over three years, but the relationship is not founded on “cosiness” but rather on mutual respect and appropriate challenge and support, says Gary. “One of the things we found was that there were some inconsistencies in the way books were marked,” says Michael. A review of the marking and assessment policy has been incorporated into the school improvement plan and another work scrutiny exercise will be carried out in the new year to gauge the impact. “We have a six-stage discipline policy,” Karen explains.

Project management software, online collaboration: Basecamp What are the most productive ways to spend time on the Internet? USP Analysis - Finding Your Unique Selling Proposition The Unique Selling Proposition: Finding Your "Competitive Edge" Stand out from the crowd! © iStockphoto/nicolas For years, business trainers have stressed the importance of "USPs" (Unique Selling Propositions). Your USP is the unique thing that you can offer that your competitors can't. It's your "Competitive Edge." USPs have helped many companies succeed. However, USPs are often extremely difficult to find. In this article, we'll explore how you can use USP Analysis to help you find your USP, and to think about how you'll defend it. How to Use the Tool Download our free worksheet to record your analysis, and then follow these four steps: 1. First, brainstorm what customers value about your product or services, and about those of your competitors. As with all brainstorming, by involving knowledgeable people in the process, you'll improve the range of characteristics you'll identify. 2. Now, identify your top competitors. 3. Plot these points on a graph. Access the Full Article