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5 Cornerstones Of An Effective Web Strategy | Web Strategy Works Jeremiah Owyang maintains an ongoing blog post called “The Three Spheres of Web Strategy” (see below) which he is updating about every year. The original version of this post prompted our Web Strategy Basics video presentation with the hopes of building on these phases of Jeremiah’s outline into actionable blueprint for planning your own web strategy. Here is Jeremiah’s updated “Three Spheres of Web Strategy” And here is our Five Web Strategy Cornerstones – which we reference on any web strategy plan we create for clients at 48Web. Technology Technology forms the base of our web strategy plan. Community Community means everything. Content Strategy Some call it inbound marketing – we call it content strategy. Internet Marketing Take advantage of the ability to use technology to reach highly targeted demographics for pennies. Analytics We save the most important for last – make data driven decisions. What do YOU think?

Building a Social Learning Environment: Part 1 Building a social learning environment - for free or at low cost Part 1: Using free, public social media tools Inside Learning Technologies Magazine, October 2009 In this series of 3 articles I will be looking at three ways to build a social learning environment for free or at low cost. What is a social learning environment (SLE) and how is it different from a learning management system (LMS)? Most traditional LMS provide the functionality to upload course content, deliver it to learners and track and monitor usage. What does a SLE look like? A SLE comprises a number of social elements, notably Social networking – this lies at the heart of a SLE, and provides the ability to establish and building online relationships with others Tagging content – this allows related content to be bound together Social bookmarking – this provides the functionality for individuals to store and share links to web resources Blogging – this supports the reading, commenting or writing of chronological blog posts.

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