How to Create a Social Media Editorial Calendar January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since? The Power of the Written Word and Social Media How can the power of the written word impact your social media editorial calendar? If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar … Originally designed for books, magazines, and newspapers, editorial calendars have been around for centuries and are the lifeline to successful publishing. Editorial calendars bridge together content and themes for social media and beyond: BlogsOnline newsroomsSocial media network messaging EventsEmail campaignsVideoOffersPromotions and sweepstakesWeb pagesPPC Social Media Editorial Calendar Benefits Accountability: Put it in writing where everyone can see it, touch it and live it.
Top 10 Small Business Facebook Pages: 2011 Winners! Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further! More than 1400 nominations came in from our contest. Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things). None of these businesses have huge budgets, yet they have all achieved amazing success. #1: Intrepid Travel Intrepid Travel is an Australian travel agency specializing in creating unique travel adventures. Fans: 79,018 What the judges liked: Great description of company philosophy on Info pageAppealing use of “photo of the day”Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive gameCreates customer community on Meet Others page #2: Easy Lunch Boxes Easy Lunch Boxes makes healthy, green lunch boxes and containers. Fans: 11,606 #3: SnapRetail Fans: 3,455
Ivan Simeonov - Ivan Simeonov a partagé son article : WORK... 8 Visual Content Apps to Create Stunning Images and Videos Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily. Find 8 apps to create stunning social media images. #1: Find Images Without Copyright If you’re looking for photos to use in your images, I have two resources for you: Unsplash and New Old Stock. Unsplash is a free photo archive that prides itself on offering “do-whatever-you-want, hi-res images.” Use copyright-free images as a backdrop for your primary message. Unsplash’s subscription service gives you 10 new images delivered straight to your inbox every 10 days. It’s not always easy to find what you’re looking for on Unsplash. You can find photos from times past at New Old Stock. #3: Choose a Color Palette
Bose SoundLink Mobile Passes On AirPlay For Bluetooth A2DP Streaming Bose has a new toy for your desktop. The Soundlink Mobile builds on the company’s SoundDock pedigree but ditches the physical dock in favor for a bit of streaming magic. But no AirPlay here. The unit itself is about the size of a hardcover book and features a decidedly retro leather or nylon lid that folds back to double as a stand. Two “waffle” woofers flank four midrange drivers. Big props to Bose.
Ivan Simeonov - Ivan Simeonov a partagé son article : WORK... Ecrire avec le web. Prezi Dans la profusion de nouveautés du Web, il y a incontestablement beaucoup d’outils intéressant mais peu qui semblent révolutionnaires. Il y a eu Google pour la recherche, Wikipédia pour l’intelligence collective Netvibes pour l’agrégation, Twitter pour vibrer en temps réel. Et maintenant y a-t-il Prezi ? Prezi, kezaco ? Prezi est un outil de storytelling permettant de « raconter des histoires » et donc pour faire bref construire des présentations. Pas grand chose de nouveau allez-vous me dire. Si a priori, cela peut sembler n’être qu’un effet sans intérêts, il est en réalité bien plus que cela et modifie de façon majeure la construction de sa présentation. Voici à quoi ressemble un Prezi Pour comprendre le principe du storytelling voir l’article d’Olivier Mondet sur le site du Creg Versailles : Pistes pédagogiques Prezi par la richesse visuelle qu’il offre permet de nombreux usages pédagogiques. Support général de présentation Présentation de cours
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Twitter et sa boite à outils Ce billet a été lu 3783 fois. À votre tour? Comment trouver de nouveaux abonnés, programmer des tweets, choisir le bon hashtag, etc? Les sites et applications autour de Twitter fleurissent de partout, d’où l’intérêt de dresser une liste (non exhaustive) d’outils à utiliser en complément à Twitter. Les outils que je vous propose permettent tous une utilisation gratuite, ou un accès limité à quelques services. Trouver des abonnés Just Tweet It: c’est une sorte d’annuaire qui répertorie les utilisateurs de Twitter, classés par catégorie. Friend or follow: cet outil permet de lister tous les followers d’un compte Twitter que vous en soyez administrateur ou pas. Wefollow : Ce répertoire de profils Twitter vous permet de trouver des profils à suivre en fonction de vos centres d’intérêt. Faire de la veille Trendsmap : cet outil cartographie en temps réel les sujets chauds du moment, les sujets tendances sur Twitter dans le monde entier. Mettre en place des alarmes Faire des rapports Et vous ?
New book - Launch: How to Quickly Propel Your Business Beyond the Competition Do you dream of achieving extraordinary growth and receiving far-reaching recognition? In order to accomplish this vision, you're going to need fuel--nuclear fuel to thrust you away from the pull of gravity and primary fuel to keep you moving every day. The fuel you need comes from content. Not just any content, but the content your customers will crave and share. But content by itself won't solve your problems. You also need the help of experts. Sound easy? I wrote Launch to show you how to mix these ingredients to achieve stellar success! Here's what you'll find in the book: A blueprint for attracting people and opportunities to your business—without any selling or active marketing! Click here to read the first chapter of the book for FREE! Get the book:
Ivan Simeonov - Ivan Simeonov a partagé son article : WORK... 27 façons d’utiliser le mindmapping Ce billet se propose de vous offrir la traduction d’un fabuleux billet publié sur Bootstrapper intitulé “Secrets of Thinking Outside the Box: 27 Ways Digital Entrepreneurs Can Use Mindmapping“. Il se lit comme un conseil aux cyber entrepreuneurs en leur prescrivant les mindmaps comme développeur de leur business. Note : j’ai été jusqu’à reproduire toute la bibliographie (hyperliens) de l’auteur dans la traduction. Via l’excellent Brainsfeed (Pierre-yves Debliquy). L’une des méthodes de développement de la pensée les plus puissantes et efficaces est le mindmapping. Résumé Le Mindmapping stimule à la fois les hémisphères de la création et de la logique du cerveau. Mindmapping est parfois appelé « pensée radiante. » (radiant thinking dans le texte). Organisation de l’information 1. Conception et planification 3. Management 11. La résolution de problèmes, la prise de décision, l’établissement d’objectifs ‘établissement d’objectifs / gestion du temps.
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