Data Mining: What is Data Mining?
Overview Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. Continuous Innovation Although data mining is a relatively new term, the technology is not. Example For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. Data, Information, and Knowledge Data Data are any facts, numbers, or text that can be processed by a computer. Information Knowledge Data Warehouses What can data mining do?