background preloader

Startup Metrics for Pirates

Startup Metrics for Pirates
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, … This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Related:  Start-UpStratégie digitaleUser experienceEcoTeam 2.0Growth Hack

AARRR (Startup Metrics) - StartitUp This is the AARRR (Must Read!) startup metrics model developed by Dave Mcclure. These 5 metrics represent all of the behaviors of our customers. We want to break down these 5 metrics on your product and look at them separately, then analyze and monitor them so that we can optimize them. A successful startup is one where they are able to optimize every single one of these 5 metrics.

Everything You Learned About Marketing Strategy in College is Wrong In college marketing courses, they still teach the 4 P’s (Product, Place, Price, Promotion) of a “strong” marketing foundation. They also teach the doctrine of reach and frequency which says, “Tell as many people as possible, as many times as possible and, eventually, some of them will want to buy your products or services.” That’s usually what passes for marketing strategy in classrooms everywhere. However, when you think about the dramatic shift in buyer behavior that has occurred in recent years, is this mid-20th century marketing model really still relevant? The answer is....NO! No Accounting For Startups Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Here’s why.

In a Digital World Are the 4 P's of Marketing Still Relevant?  When we were chatting about a collaborative digital business model, my nephew Chris challenged me with this statement "I can't understand what the consumer gets for helping others though!" I had just shared with him a business that raised $10m which allows people to help people for free. I was rather hoping that his digital youthfulness was about to surprise me and provide me with a deep native understanding of being-digital and offer me some insights to the future; but his mind has already been corrupted by out of date, but classical business/ marketing, education. As we continued to debate digital first as I structured out an update to classical marketing, as is set out below. There is an awful lot written and taught about the traditional 1960's marketing mix tool which is commonly known as the 4, 5, 6, 7 and even 8 P's of marketing. A quick read of Wikipedia gives all the basics.

How I Grew My Startup to $40K per month Using Emails and Good Content To be honest, when I first received an email from the author of the post you’ll read today I thought I won’t be able to learn anything from him. When Dan Faggella first reached out to me I saw that he was a karate instructor who built a $40K/mo business out of selling instructional videos which was miles away from my online content marketing day to day life. Little did I know the guy is an email marketing and marketing automation machine! Dan currently runs CLVboost, a boutique email marketing consultancy helping startups, brick-and-mortars and eCommerce businesses navigate the crazy world of email marketing. There are six types of startups... Silicon Valley veteran Steve Blank writing in Xconomy, does a great job in describing six types of startups and how a clear understanding of the needs of each is necessary by national and local governments seeking to encourage more innovation. 1 - The Lifestyle Startup. On the California coast where I live, we see lifestyle entrepreneurs like surfers and divers who own small surf or dive shop or teach surfing and diving lessons to pay the bills so they can surf and dive some more. 2 - Small businesses, usually family owned and run.

ShahrBank Bank Shahr is founded upon a set of values that define and dictate the way we do business. We are deeply committed to the concept of social banking, which means we take a balanced approach to delivering shareholder profitability, providing customer value and promoting economic growth. We strive to achieve operational excellence, adopting efficient business processes that are aligned with industry best-practice and deliver an enhanced customer experience. Our values permeate every level of our organization, promoting a strong team ethic that is reflected in the service quality enjoyed by our customers. These values also underpin our investment decisions and ensure we support projects that are socially, economically and environmentally sustainable. Our approach to business delivers benefits to shareholders, staff, customers and the municipalities and communities where we work.

Growth Hacking Guide - How our startup is using growth hacking (and how you can copy us) Yes, you may call us CRAZY! We are about to share with you the exact growth hacking techniques we use to grow our startup. See how we are actually doing it, learn from our mistakes and our results. We keep this page updated as we implement new hacks. And don’t forget to sign up for our updates…

Related:  To readAARRR : metrics de pirates