Meetings Are A Skill You Can Master, And Steve Jobs Taught Me How
This is our second excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, a close collaborator with Jobs for over a decade. To read the first, on how the iMac was almost called the MacMan, go here. Apple encourages big thinking but small everything else. That is, if you feel the urge to speak or act in a manner reminiscent of anything you learned in a big company, it’s best that you do that in the privacy of your own home. Meeting size is a good example. Once Chiat/Day was installed as Apple’s agency of record and we’d settled into our work, we would meet with Steve Jobs every other Monday. Typically there would be no formal agenda. One particular day, there appeared in our midst a woman from Apple with whom I was unfamiliar. Lorrie was a bit stunned to be called out like that, but she calmly explained that she’d been asked to attend because she was involved with some of the marketing projects we’d be discussing. 1. I’m exaggerating, of course.
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