The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all. It's this: If you want to create successful ads for the social network, just do the same thing you would do if you were advertising on TV. Or in magazines. Or on the radio. But here's the thing: Until now, Sean Bruich, head of measurement at Facebook, tells Fast Company, marketers have been unsure about how, exactly, to advertise on the social network. And as a result, some advertisers have thrown out the book on how to create a great campaigns in the hopes of unearthing some new formula that works uniquely well on the new medium. "Marketers were asking us, 'Are the fundamentals of advertising on Facebook the same as the fundamentals elsewhere?'" Bruich is presenting the results of the study in a paper called "What Traditional Principles Matter When Designing Social" at the Advertising Research Foundation's Audience Measurement 7.0 conference today.
How to Moderate a Brainstorming Session and Get Results Ah yes, ye old brainstorming session. We’ve all been there, and have had varying degrees of success with the process. But what makes for a great brainstorming session, and more importantly, what drives a session to produce some truly great results? I wish I could say that there’s a single, bullet proof formula for outstanding brainstorming sessions, however, unfortunately, there is none. When effectively organized, a brainstorming session can bring some previously unheard/unthought-of ideas to life, sparking further creativity. Conversely, when poorly organized and not well directed, a brainstorming session can rapidly deteriorate into a colossal waste of everyone’s time. So how do you end up with the former, and avoid the latter? Prep Cook As the moderator, one of your most important functions of the entire process is to be well versed in the topic(s) to be discussed and have the bigger picture in mind at all times. The Right Players House Rules Space, check. Moderate It The Shotgun.
5 Traps You Have To Avoid When Pitching Bold Ideas Innovation is not a science. Much of it has the elusive qualities of art, dressed up as useful things. But business leaders continue to try and invest in innovation as if it were a science. And too often, the designers they employ as consultants engage with these leaders not only as if it were an art but also as if their clients understood how to speak in “creative” terms. So we find these two parties speaking different languages, in need of a translator. My experience leading Frog, a 1,000-person global creative organization, for 18 years, has left me with a few key insights about how the creative industry needs to improve its communication with its corporate clients. Here are five reasons why creatives need to improve how we interface with executives. Seeing the Problem Through the Client’s Eyes A group of young designers in a workshop recently came to me and complained that their clients were treating them as vendors. Finding the Lens Your Client Is Looking Through
“5 Signs It’s Time to Hire an Assistant” by Ali Brown I often see my entrepreneur clients fall prey to a stubborn mindset: they strongly resist the idea of hiring help. Women entrepreneurs especially get stuck here. But the truth is, trying to do it all yourself doesn’t make you a better business owner. In fact, it can hurt your business growth and throw your personal life off balance. Here are FIVE tell-tale signs that you need to get help asap: 1. 2. 3. 4. 5. Once you decide to hire an assistant, you can ask your colleagues for recommendations. You don’t have to spend a lot of money, or wait another day, to get help for your business. © 2012 Ali International, LLC WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? “Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact.
Understanding the European Debt Crisis | Top Financial Advisor Blog | Manna Capital Management It’s good to understand Europe’s debt crisis and why it’s affecting U.S. markets. Here’s an overview of how the European Union operates, why the euro is in danger, and what the crisis could mean to American investors. Unless you regularly read the Financial Times or otherwise keep up with world financial news, you may be wondering how the crisis in Europe came to be and what effect it might have on the U.S. economy. The European Union In 1951, six European nations came together to form the European Coal and Steel Community (ECSC) for the purpose of preventing future war between France and Germany and to create a common market for coal and steel. The goal of the EU is to ensure the free movement of people, goods, services, and capital by abolishing passport controls and maintaining a single market through a standardized system of laws that apply in all member states. The euro Not all member states met the criteria. European Central Bank European sovereign debt crisis Double dip? David D.
What The Most Successful People Do Before Breakfast Mornings are a great time for getting things done. You’re less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night’s sleep. That makes it possible to turn personal priorities like exercise or strategic thinking into reality. But if you’ve got big goals—and a chaotic a.m. schedule—how can you make over your mornings to make these goals happen? Because I write about time management frequently, I’ve gotten to see hundreds of calendars and schedules over the years. 1. Part of spending your time better is knowing how you’re spending it now. While measuring your mornings, try tracking your whole week. As for the mornings themselves, you can be organized but still not be spending them well. 2. After you know how you’re spending your time, ask yourself what a great morning would look like. For personal growth: For professional growth: Strategize: In an age of constant connectivity, people complain of having no time to think. 3. 4. 5.
Excellence Now by Tom Peters 5 Keys To Building A Business That Doesn't Bury The Humans At Its Core As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human potential.” Those are big words and noble ambitions, and naturally they seem worth striving for. But as one of the hosts of a hackathon in San Francisco this weekend, which invites developers, designers, and other creative minds to “reinvent business,” I have been wondering: What is a “human” business, anyway? You might argue that the notion of a human business is a category error. And yet, companies are made up of people who are loving, caring, generous, forgiving, and wildly creative at their best, and incoherent, inconsistent, moody, selfish, arrogant, aggressive--and yes, even violent at their worst (not coincidentally, the corporation, when contextualized as a “person,” has been diagnosed a psychopath in a popular 2004 documentary film). Empathy
Compensation Systems For Agile Teams » Tools For Agile Blog There is a discussion going on in one of the Scrum lists about compensation in a scrum team. How do we reward individual performers when Scrum plays down individual performance? It’s a mistake to think that rewarding individual performers does not work in a Scrum team. As much as thirty years ago, Deming listed as Deadly Disease #3 – Evaluation by performance, merit rating, or annual review of performance This is because performance evaluation kills cooperation, morale and intrinsic motivation. A particularly bad thing to do is stack ranking, i.e ranking everyone in order from best to worst. Now, are these the kinds of behaviour that organizations want to encourage? Consider this Harvard Business School case study on Hewlett-Packard. The teams were frustrated that factors out of their control, such as the delivery of parts, affected their work. More recently, Jeffrey Pfeffer testified in the US Congress on Personnel Reform. Finally, a quote from the classic Peopleware book,
Eurozone debt crisis: the key charts you need to understand what's happening | News How bad are things in Europe - and how does each country compare? This week has seen anti-austerity strikes and protests across Southern Europe, with Greece, Italy and Spain all hit by disturbances. In Europe's largest ever coordinated industrial action, tens of thousands of workers took to the streets on Wednesday after the European Trade Union Confederation (ETUC) issued a statement that austerity is "dragging Europe into economic stagnation, indeed recession". Having rallied the previous day, markets across Europe fell on Wednesday, with the FTSE 100, Dax (Germany), Cac (France) and Ibex (Spain) all closing down. We wanted to see which key indicators are the best for comparing Europe and might help us understand what's going on a little better. 1. These are the big scary numbers - although it's still regularly mixed up with the deficit (see below) by journalists and politicians alike. 2. 3. 4. 5. Download the data • DATA: download the full spreadsheet More open data World government data
E-Commerce Is Head Over Heels for Pinterest, and for Good Reason - Tricia Duryee - Commerce No one knows for sure what social commerce will be in the future, but it’s starting to look a lot like Pinterest. Based on a report shared exclusively with AllThingsD, Pinterest is on pace to become the most significant driver of social traffic to e-commerce sites by the end of the year — besting more mature networks like Facebook or Twitter. “If you aren’t doing it, you are falling behind, and you need to do it as quickly as possible,” said Kurt Heinemann, the chief marketing officer for Monetate, referring to Pinterest. ”It is absolutely justified.” The report was compiled by Monetate, which helps its clients — including Best Buy, Urban Outfitters, Aeropostale, The Sports Authority, OfficeMax and others — maximize their marketing strategies. While the report comes from a single source, Monetate can get a good sense of overall trends because of its large client base. Heinemann said all of the attention and hype around the company is entirely justified, especially for retailers.
Welcome to the Virtual Crash Course in Design Thinking Welcome to the d.school’s Virtual Crash Course resource page! We know not everyone can make a trip to the d.school to experience how we teach design thinking. So, we created this online version of one of our most frequently sought after learning tools. Using the video, handouts, and facilitation tips below, we will take you step by step through the process of hosting or participating in a 90 minute design challenge. If you choose to participate, in 90 minutes you will be taken through a full design cycle by participating in The Gift-Giving Project. This is a fast-paced project where participants pair up to interview each other, identify real needs, and develop a solution to “redesign the gift-giving experience” for their partner. Through this experience we hope you will take away some of the basic principles of Design Thinking and start to adapt them into your personal and professional routines. Below, you will find three sections: Gear Up!
Calculating The True Economic Benefit Of Green Buildings Humans are shortsighted by nature, and humans in the U.S. may be more shortsighted than most, at least when it comes to environmental issues. We have an economic system that is often more driven by quick return on investment than any other developed nation, and as a result, longer-term investments like green buildings don’t get the attention they deserve. A group of green building professionals are aiming to change that with a project called The Economics of Change (PDF). When complete, it will provide a new investment model for green building that actually makes sense to the ROI-driven business world. The big problem right now lies in a lack of data. Many of the non-tangible attributes of living, green buildings can be measured and inputted into traditional real estate valuations--it just takes a little ingenuity. As convincing as the numbers may be, it will still be nearly impossible to gain traction without policy change on the local, state, and federal level.
Competition Is NOT Part of Your Business Model Every couple of weeks somebody sends me an email writing that I'm missing a building block in the Business Model Canvas. Often, they point out that competition is missing. They're wrong. "Competition" is not a business model building block, it's part of the environment in which you design your business model. Though I believe we're too obsessed with competition, it would obviously be naive not to take into account existing or potential competitors when you design your business model. We came up with this environmental model, because there was no concept out there that looked at the Business Model Design Environment in a simple, holistic, and visual way.