Drury University Online Social Media Certificate | Social Media Certificate Social Media Certificate and graduate credit online in FOUR or EIGHT week delivery with this professional graduate course. Drury’s SMC webinar course, facilitated by author and social media consultant Deltina Hay and award winning researcher Dr. Jonathan Groves, now offers three weekend, four week and eight week versions! Deltina is the author of one of our primary texts and remains the impetus for our bootcamp. In an enhanced, e-learning environment, I give participants a thorough knowledge of social media tools and how to use them. –Deltina Hay, author The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web (2011) The SMC Webinar Course is now accredited by the Internet Marketing Standards Board! What some of our graduates are saying: “This course has been very valuable! “I have been on a series of interviews, and recruiters are impressed with my certified skill-set.” “I loved the course. Learn more about our grads! 8 week course schedule Like this:
Sweep the Sleaze by Oliver Reichenstein Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and world brand is providing free advertising for Twitter and Facebook. No need to remind me of Twitter The user doesn’t come out of nowhere. Whoever uses social networks to find content, usually begins the web journey there and goes back naturally. Some people probably do use those buttons. “We removed FB buttons and traffic from Facebook increased. If you provide excellent content, social media users will take the time to read and talk about it in their networks. What’s the harm? What does it mean that every Mashable article has thousands of retweets and likes? Don’t worry. Did you know about the spying? Social media buttons are not a social media strategy, even though they’re often sold that way. Got a better idea?
Using Social Media to Drive Your Content Marketing Campaign People love to share interesting content. Both “interesting” and “content” can have very broad definitions. Content is anything that is public and shareable. This can be webpage content, videos, photos, articles, PubCon Las Vegas blog posts, graphs, podcasts and more. Content marketing is a critical component of inbound marketing. But what good is great content if no one sees it? We might spend hours upon hours creating amazing, interesting and useful content for our clients, only to see it flat-line straight out of the gate. Social media seems like it was made for content promotion. encourage users to share opinions, experiences, thoughts and more with each other. When you post a piece of content to one of your own social profiles, you’ve already gotten added value from the content — a link. Let’s say of those 100 users that bothered to check out your content, nine reposted it to their own profiles. The search engines have started to incorporate social signals into their algorithms.
Assessing the ROI on Your Social Media Efforts By Ronn Levine • 11/30/2011 I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should you use? It’s a question that will continue into 2012 and beyond. “[What is the ROI on your social media] is almost like a loaded question,” said Rachel Yeomans, marketing director for Astek Consulting. I heard consultant and author Joe Kutchera speak recently in a webinar on marketing to Hispanics. Ed Coburn, publishing director at Harvard Health Publications, made an interesting point about how we classify our social media efforts. “We have long incurred time and expense creating and distributing press releases, developing and managing media relationships, and been comfortable with the reality that we couldn’t directly cost-justify it,” said Coburn. I ended the Hotline article by referring to a recent profile of Jill Abramson by Ken Auletta in the New Yorker magazine.
A social media wish list for news publishers You’ve started a Facebook page for your publication. You tweet several times a day. You’re even hawking stories over on Google Plus now. But that’s not enough for you. If you’re like me, the tools and metrics you use to connect with your audience through the major social media services aren’t enough. In that spirit, here is my wish list of tools I’d like to see the major social media services provide to news publishers. On Facebook I’d love to be able to see, somewhere, a list of everyone who has liked a URL from my site that has been posted to Facebook. I’d also like to know what people are saying around Facebook about the pieces published to my websites. Self-appointed privacy police officers, cover your ears now. On Google Obviously, I’m awaiting the introduction of publication accounts on Google Plus, which are said to be in testing now. But how will that publication account be managed? On Twitter One of Twitter’s strength is its simplicity. Fix the search function. That’s my list.
Facebook Application | SurveyGizmo - Online Survey Software : An Online Survey Tool for Creating Surveys, Polls, Forms and Quizes SurveyGizmo now integrates with Facebook! This Facebook survey app links your SurveyGizmo account to Facebook, and allows you to publish Surveys, Polls and Quizzes to your Facebook fans, friends and even people you don’t know yet! In the spirit of being social, SurveyGizmo also gives any Facebook member that accept the survey app, the ability to create their own surveys, polls and quizzes. It will automatically create a free SurveyGizmo account for them, based off of their Facebook profile settings. Here is what the main dashboard of the Facebook survey app looks like: Using the integration from within SurveyGizmo Inside SurveyGizmo you’ll now see a new publishing option for surveys, polls, quizzes and forms. Once you have linked your account, you can then publish your surveys to your Facebook Wall, or send Requests to take your survey to your friends and fans. Using the survey app from within Facebook Anyone who takes a Facebook survey gets access to their very own SurveyGizmo portal.
Digital Era Leadership: The Role of Business Schools - Social Media in Organizations (SMinOrgs) Community This post is intended to start a dialogue about the role business schools should play in fostering Digital Era leadership. It describes the importance of education in preparing professionals in all business disciplines (not just marketing and sales) to address the opportunities and challenges new digital technologies (in terms of both social media and mobile devices) present. It offers suggestions for changes to both curriculum and pedagogy and provides recommendations for business school leaders. Although focused on business schools, it can promote similar dialogues for professionals in non-business fields, through the application and extension of comparable ideas with respect to schools of public health, social work, education, public administration, etc. Last week I shared an assessment of the current state of social media training and education, as well as a projection of what we can expect in the months and years to come. B School Priorities – Current and Future? Conclusion
visualizing the decline of the destination web, the rise of the social web » *supercollider There’s been a lot of discussion lately about the end of the destination web. I think we are a long way off of the “end”, and brand websites and microsites will still have a key role in most marketing plans for some time to come. After all, millions of people are still visiting these sites. However there is a definite trend away from destination websites that has major implications for brands and agencies. As an exercise, pick any of the top 100 brands from the Millward Brown or Interbrand list. For each brand you should find that visitors between 2007 and 2009 are trending down, or flat at best. If you look at Quantcast, which gives data going back to 2006, the decline is even steeper. Here’s a set of examples across a diverse group of industries and audiences to help illustrate the point. Disney.com Quiksilver.com Dell.com ESPN.com Nintendo.com Sony.com Comedycentral.com Where are the people going? At first, this doesn’t seem to make a lot of sense. Facebook And it’s not just Facebook… Twitter Tumblr
Navigating News Online Whatever the future of journalism, much of it depends on understanding the ways that people navigate the digital news environment—the behavior of what might be called the new news consumer. Despite the unprecedented level of data about what news people consume online and how they consume it, understanding these new metrics has often proven elusive. The statistics are complicated, sometimes contradictory, and often introduce new information whose meaning is not clear. To shed more light on Web news behavior, the Pew Research Center’s Project for Excellence in Journalism has conducted an in-depth study of detailed audience statistics from the Nielsen Company. The study examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave. Among the findings: Footnote: 1.
The End of the Destination Web and the Revival of the Information Economy Brian Solis inShare639 In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was studied at great depths to better understand when and where news actually surfaces, how it’s validated, and how news travels across the Web and in real life. Twitter is becoming a veritable human seismograph as it measures and records events as they unfold. The End of the Destination Web and the Revival of the Information Economy In hindsight, the days of Web 1.0 seem like an era long gone. The bridge between Web 1.0 and Web 2.0 was forged through a series of connections between a Web of Data, a Web of Content, and a Web of People. Individuals connecting in social networks exchanged information as a form of currency. This.Just.In 1. 2. 3. Step 3: Launch blogs 1. 2. 1.
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