The 10 Most Important Questions I get Asked About Twitter Twitter is a complete mystery to a lot of people. Twitter in fact was never meant to be a social networking site according to its founders. It was initially created as an internal messaging system in 2006 for the pod casting company Odeo in 2006 and broke through into public conciousness in 2007 after winning an award at the SXSW conference. It has now evolved into world wide real time messaging system on steroids. Who Uses Twitter? Twitter is used for a wide variety of online activities by different groups and individuals including: Journalists use it for monitoring politicians and celebritiesCompanies use it for breaking news in real timeMarketers use it to create buzz about brandsBloggers use it to promote their blogs So why did I start using Twitter and what have I learnt since sending my first tweet? The 10 Most Important Questions I get Asked About Twitter 1. I set up my account in December 2008 after stumbling upon conversations about Twitter on blogs I was reading. 2. 3. 4. 5. 6. 7.
3 Simple Powerful Reasons Google+ is Good for Your Business Google! The name is maybe the most recognized brand in the world next to Coca Cola and Apple. Around two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines. Bing has struggled to make a dent in the search universe and Yahoo is fading. Google has made the science and art of search into a technology that continues to surprise and is aiming to remain relevant despite the rise of Facebook and Twitter. Google’s core product of search produces revenues of over $30 billion a year and this will not continue unless it continues to evolve its product with features and functions that are relevant, mobile and social. Google+ is a new face of social media and is the key and core to Google’s web strategy and business. Why Use Google Plus as a Social Network? Google plus forms a good platform for all the business people and the average user. #1. In Google + “Circles” is the equivalent of Facebook “Groups”. #2. #3. How About You?
The 10 Keys To Optimizing Twitter Engagement Like with any social network, posting doesn't equate to readers, click-throughs or subscriptions. Posts have to engage and grab the reader. Twitter is slightly different, however, with it's limitation to 140 characters. Engage, don't post. Connect: Authored by: Vishal Pindoriya Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. See complete profile
4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and each other through their channels. But when it comes to Facebook and Twitter, you’re still presented with some pretty clear obstacles. Social Networks have an Identity Challenge Social networks have an identity problem. Online communities, on the other hand, arrange themselves around clearly defined goals, messaging and values. How is an Online Community Different from a Social Network? In general, social networks make use of real-world relationships, visualizing how people map their personal connections. 1. There’s a mess of data on social networks. 2. In most cases, a community newsfeed won’t update as rapidly. 3. 4.
7 Twitter Turnoffs Whenever I decide whether I want to follow someone on Twitter or not, there are a few "red flags". And I'm not talking about Twitter accounts that are obviously spam. I'm talking about things that I notice in a few seconds of looking at a Twitter profile and that make me decide NOT to follow a person (back). Twitter can be used for various purposes, in various ways, so these are subjective "turnoffs". I'm talking from the point of view of a person who wants to promote useful things on Twitter, get interesting updates from others in her timeline, have followers and followees with whom she can interact, and grow surely but steadily. So here are my 7 Twitter turnoffs: #1 Only promote content from their own blog/website This has to be the biggest turnoff because it shows that the person is not interested in what others have to say and confuse Twitter with an RSS feed. #2 No interaction with others I quickly scroll down to see what tweets go out from that account. I get it.
6 Simple Mistakes to Avoid when Creating an Online Video Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This is the last article in a three part series where we look at how to put together a professional looking video on a budget. So if you missed the first two you can quickly leap to them below. The Post-production Now that all the filming is done, we will look at how to compile and package your video so that it is professional and pleasant to watch. Video blogs need to be set out like an article. A video blogger needs to be prolific; it can’t take hours to package your video each time so we recommend that you create a series of templates that you can reuse to define your subsections, title background screen and so on. Templates To begin with you can create your opening title screen backdrop. Talking Heads can be Boring Image by KTVee 430inShare
5 Twitter Mistakes to Avoid My Twitter education came courtesy of trial and error. Like any tool, there’s a learning curve. Unfortunately, a mistake on Twitter is public and open to criticism at every turn. Many mistakes later, I decided to bring you a list of 5 Twitter mistakes that you can easily avoid. I hope these spare you some digital pain and lead to a more enjoyable experience for you, in 140 characters or less. 1. Here’s the skinny. 2. Sometimes you may want to lead off a tweet with a mention (i.e., @TwitterHandle) and let the whole world see how clever and awesome you are. 3. This may be my biggest bugaboo. 4. Some accounts aren’t compatible and don’t make sense to follow back. 5. #FF is a great concept but has gone through some negative changes in the past year.
¿Vendes productos o vendes soluciones? Por lo general, cuando he asistido a la presentación de un nuevo producto o servicio he salido siempre con la sensación que querían venderme algo. Parece una obviedad sin sentido, pero no lo es. Cuando hablo de tener la sensación de que quieren venderte algo me refiero a que intentan conseguir una venta sin importarles mucho qué es lo que yo pueda necesitar. Habrá gente que lo haga con premeditación, pero en muchos casos esa sensación es completamente ajena a la voluntad del presentador, y se debe a un error en el enfoque de su discurso. Precisamente hace un par de días, un cliente me pasó una presentación de uno de sus productos para que le asesorara. Lo primero que hice fue preguntarle: Primera lección de marketing: oriéntate a la necesidad. A pesar de haber pasado casi 3 años desde que tuve mi primera clase de marketing en el MBA, todavía recuerdo perfectamente la lección que el profesor Jordi Molina nos enseño ese día: debemos orientarnos al mercado. Entradas Relacionadas:
The value of Twitter followers: You can't put a price on them The debate about how much Twitter followers are worth to organisations continues to be a hot one. Last year mobile reviews website PhoneDog tried to put a price on Twitter followers of $2.50 as it sued a former reporter, Noah Kravitz, for leaving and talking his followers with him. The two have now settled out of court closing a case that has rumbled on for a year. Terms of the deal between Kravitz and his former employer PhoneDog were not disclosed, but the key point is that @noahkravitz will keep control of his followers. That’s another win for the employee and I think another really strong indication of who owns the followers. The PhoneDog case echoes the most famous British example from July 2011 when reporter Laura Kuenssberg moved from the BBC to ITV, as she swapped the role of BBC chief political correspondent to ITV business editor. When Kravitz left PhoneDog he had 17,000 followers. PhoneDog has given no comment. Followers belong to staff
Can Social Learning Solve the Problem of High Unemployment? There’s no disputing the real and continuing problem of our nation’s high unemployment rate. With nearly 13 million Americans out of work and more than 8 million more under-employed, we’re faced with a serious lack of available jobs in this country. Or are we? According to the US Department of Labor, companies have been attempting to fill more than 3 million job openings per month since February 2011. So why the disconnect between workers looking to get hired and jobs going unfilled? In a word… training. According to a January 2012 survey by ManpowerGroup, almost half of the 1,361 US companies polled reported that they were unable to find workers with the right skills to fill open positions. The rise in social learning in the past few years has now begun to catch the eye of corporate learning officers (CLOs) and others who control the budgets for training. The appeal of social learning is obvious; it is far cheaper than traditional training methods. See the value of social learning.
How to secure your Twitter account - CNET Mobile Twitter took some heat earlier this month for resetting more passwords than necessary after detecting a security breach in its microblogging network, as CNET's Daniel Terdiman reported on the Internet & Media blog. The more followers you have, the more potential damage may result from a compromised Twitter account. That's why it's big news when the Twitter feeds of media organizations such as Reuters and Fox News are breached by hackers who post false news stories. CNET News Editor Steven Musil describes the two attacks on the Reuters Twitter account last August, and Fox News' infamous erroneous Twitter post on July 4, 2011, about President Obama being assassinated is explained in Stephen Shankland's Deep Tech blog. Twitter hackers strike close to home -- twice For the second time in less than a year, my Twitter account was hacked by someone who used it to tweet links to phishing sites. My first mistake was using a password that wasn't strong enough.
10 Things You May Not Know About YouTube In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them. This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. YouTube has its Own Language Launched in 2005, YouTube has had a bit of time to mature and to find its own unique ‘language’. YouTube has its Own Culture YouTube is a culture in its own right. It’s about creation and response to creation, and the vast cornucopia of creative majesty and frivolity that comes from such tools in the hands of everyone.It’s inclusive, not exclusive. 10 Things You May Not Know About YouTube 1. Community and creativity plus Google tools for webmasters works really well. In fact, straight from the YouTube Blog: 2. 3. 4. 5. 6. 7. 8. 9. 10. 1.
The truth about Twitter Bashing Twitter has become easy. It’s making fabulously unpopular moves by restricting what developers can do with its data and application programming interface. It’s pushing your favorite third-party clients out and replacing them with its own apps, which are unfortunately inferior in a lot of ways. And it’s communicating these changes in business-plan jargon, rather than speaking plainly. Twitter is making what many of us feel to be mistakes with its beloved service. A service with a legacy of robust developer support and user-created community. But Twitter is not evil. Sometimes the truth of this can get buried under the dust clouds of controversy and outrage. Still, it has to make hard choices. Running Twitter isn’t cheap, and it will need to make real money sooner or later in order to continue doing so. But its bed has been made and it’s moving forward. And I’m not exactly sure that this will be a terrible thing for the service as a whole.
How to Get More Retweets on Twitter Twitter is about making news, information and content flow across the social web. It is loved by politicians, often used badly by celebrities and is a bloggers best friend. Twitter is often misunderstood as it has a funny name, can be seen as trivial (only 140 characters) and available in boring mono-media (text only). Scratch its surface and start to dig deeper and Twitter’s true character starts to be revealed. It is nimble, efficient and it works well in a time poor society. It has developed multi-media capabilities and YouTube videos, images and even Slideshare presentations are viewable and can be embedded in the stream of tweets. There are two basic principles that will help you get your tweets to be shared by your followers in large numbers. Quantity – Build a significant following on Twitter as bigger is better.Quality – Engage with your followers and build a loyal and fanatical fan base that will love to share your tweets. So how do you get more retweets on Twitter? What about you?