Not How Twitter Can Change Health CareHealth 2 Biz Stone started his HIMSS12 keynote by telling the audience that he was going to talk about a few personal stories and a few assumptions. Before anyone could silently groan at the thought of the co-founder of Twitter rattling off his assumptions about the health care industry, Stone quickly added that he wouldn’t do that. “I didn’t actually want to get into the business of telling you what your business is,” he said. Instead he stuck to what he knows and shared insights spanning from technology to art to community. This isn’t obvious on the surface. Stone explained that he first started believing in Twitter’s potential when he saw it mobilize people right in front of him. “But there had been no such announcement,” he said. In this case, Twitter allowed people to disseminate information, act on it, and temporarily move as one. “That became sort of the mantra for me. Another story Stone told had nothing to do with Twitter. “It’s so simple, but you don’t think of it that way. Ah well.
Business models are now more social By Daniel Hunter Research released by the Internet Advertising Bureau (IAB) and global marketing and technology agency, LBi, investigates the extent to which UK businesses have reshaped their structure and processes for social media. The research was conducted by YouGov and consisted of an online survey of over 600 senior managers at UK consumer businesses across retail, finance, travel, manufacturing, telecoms and pharmaceutical sectors. In the past 12 months 55% of the sample said their company had made changes in order to become more social. However there is still some confusion as to where social media should sit within organisations and who should be responsible for managing the overall strategy. Worryingly, 45% claimed they had not adapted their business strategies to become more social. Measuring success and proving the tangible benefits of social media are the top barriers behind businesses becoming more social, according to the research. Bookmark
TWITTER-FLOWCAHRT-FLOWTOWN1.png (PNG Image, 960x2301 pixels) - Scaled (27%) 5 Things The Top 3% Leaders Do Everyday | Online Marketing Mastery With Colette Morris Hey Welcome to my blog, if you are looking to earn an income from home, take this short quiz to see if you have what it takes. Oh and don't forget to SPAM my blog with comments :) Colette. I was recently going through some of my old notes from various trainings that I’ve done through different mediums and different opportunities and this one really stuck out for me. After being on that call there was something that struck a cord with me and ever since I have taken this action as a habit. I have seen my business grow immensely through taking these five actions. It is something that I follow each and every day and it’s something that if you want to be in the top 3% you need to start doing. 1. Visualising and meditating on your goals is a way of ensuring that you stay focused. 2. 3. 4. 5. To be a leader, do the things leaders do, then you can have the things leaders have. Discipline leads to wisdom knowledge, understanding and a way of life. To Your Online Marketing Success
How to be a Twitter superstar in two easy steps This is somewhat of a typical example nowadays. There are many other physicians who are much more popular than me on social media and make the stats above look minuscule. You can be one of them. Here is how. Most doctors are really busy. Good questions. The circle of online information for me is as follows: Google Reader -> Share on Twitter -> Get feedback -> Write a blog post -> Share via RSS and Twitter -> Get feedback, go on. Here is how to facilitate the Rise of the ePhysican who works hand in hand with the ePatient: 1. You do. 2. Start on Twitter because it is quick and relatively easy. 3. The answer is simple. 4. As a physician, you are an expert in your field. 5. Those are nice but I would start on Twitter first, and then expand if you see the need to do so. 6. Only you can tell if you need a blog. How to be a Twitter "star" in two easy steps This is easy. 1. 2.
Why a Facebook Only Strategy is Doomed to Fail Facebook’s recent decision to shut down The Cool Hunter’s Facebook page should have sent shivers down the spine of every marketer. For years the vast scale of Facebook has attracted brands like a moth to the social media flame. Promising TVC-like reach with the added benefits of interactivity, community building and interest-graph targeting, it seemed that Facebook was the answer to the prayers of digital marketers the world over. Oncologists Using Twitter to Advance Cancer Knowledge : Oncology Times Only a handful of oncologists are using Twitter, but those who do consider it to be an important extension of their professional activities. The microblogging service limits communication to 140 characters—the number of characters in the sentence above. But the power of a few words is not to be diminished. Anas Younes, MD, at the University of Texas M. “I became very excited about the potential of using Twitter to reach a large number of people whether I knew them or not,” said Dr. He and other tweeting physicians interviewed for this article identified several strategic uses of the technology: * Disseminating, correcting, and expanding information in conversation with professional colleagues: Wafik S. He takes responsibility for conversing with other Twitter users to make information as accurate as possible. * Gathering information: Dr. * Conference reporting and discussion: Dr. “We were tweeting broadly across ASCO, sharing information with each other and our opinions,” said Dr. Dr.
Trick or Tweet: Which Halloween Candy Wins Social Media? [INFOGRAPHIC] It's that time of year again, when ghouls and monsters of every kind gather in the streets and determine the answers to vital questions. Such as: Which candy is most popular this year? Can I trade a pack of Twizzlers for two Paydays? What outmoded sugar-filled treat is likely to get me laughed out of the schoolyard on Nov. 1? Well, wonder no longer, wee beasties. By sheer mentions alone, M&Ms and Skittles seem to carry the day. Check out the stats, and let us know in the comments if this matches your experience on the streets. Social Media Users Say Pinterest Is as Popular as Twitter While Facebook reigns supreme in the social media landscape, the latest study by Pew shows users are pinning just as much as they're tweeting. Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site. The report details who exactly is using these networks, explaining that sites like Instagram appeal more to women, Latinos and African-Americans. It's no surprise the study finds young adults more interested in social media. Unlike other networks, Pinterest is equally popular with different age demographics; 19% of younger users and people 30 to 49 use the site, and it also yields the largest difference in gender than any other of it social counterparts.
Smartphones Extend Our Workdays by Two Hours With smartphones and gadgets in hand, we're having a hard time dropping our work load when 5 p.m. rolls around. Even after an average 9- to 10-hour work day, UK office employees report checking emails and taking work-related calls after hours, according to a study by British tech retailer Pixmania. Having constant access to our mobile communication streams tacks on an extra two hours of work a day. SEE ALSO: 25% of Young Adults Are Facebook Friends With Their Boss “The advent of smartphones has had a massive benefit for people all over the UK," Ghadi Hobeika, marketing director of Pixmania.com, said. About 1 in 10 people report spending an extra three hours our of work checking emails and taking calls. Do you constantly check your email even when you're out of work?
The medical conversations are happening on Twitter, not Facebook, and that’s a good thing When twitter initially launched I was largely skeptical on how it could be utilized in medicine. Initially I thought Facebook was a better option due to the ability to use more than 140 characters. Overtime though, it has become clear the medical conversations are happening on Twitter, not Facebook. An example of this is when we highlighted the #FOAMed movement — Free Open Access to Medicine Education. I think that’s a good thing. Mainly because Facebook’s privacy settings are so nebulous.
The Grand Paradox of Social Communications You cannot read a marketing or social media blog today without stumbling across the advice: “humanize your brand.” The advice is certainly not a new concept to marketing, but one that has had new importance breathed into it in the face of the ever-evolving digital relationships businesses have with their customers. It’s the grand paradox of digital and social communications; we’re racing to connect through inanimate computers and mobile phones in order to build stronger relationships with people. Messages are often misconstrued by our inability to effectively translate our intent to the written word. Doing so is a task that requires tremendous training and skill and very few of us are either so trained or skilled. Yet, with social networks and blog content management tools in hand, we’ve all become active brand publishers attempting to fabricate relationships through social channels. The Relationship Gap Do you agree? Sam Fiorella Feed Your Community, Not Your Ego
I Tweet Therefore I Am inShare46 The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society. Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers. In every stone that shapes the Twitter monolith is a bit of each one of us. There is empowerment to Twitter that is unlike that of any other social network. I Tweet, therefore I am. For many who have yet to grasp Twitter’s promise, you’re not alone. One such study recently captured and articulated that State of Twitter in the U.S. Awareness
Women Are Bigger Fans of Social Media than Men, Survey Says If social media sites ceased to exist, you would miss them — unless you're a man living in the U.K., according to a recent survey by British Telecom. More than 2,000 Brits were questioned for a survey commissioned by BT about the social media habits of men and women. The results showed that more than half of the women surveyed (54%) use social media sites like Facebook and Twitter, compared to 34% of men. And of those social media users, more women than men reported they would miss those sites if the Internet ceased to exist. SEE ALSO: How Pinterest's Female Audience is Changing Social Marketing The survey also debunked a common misconception about Internet usage. It's no secret that women tend to use Pinterest more than men. Do you think this survey got it right? Photo courtesy of iStockphoto, Yuri_Arcurs