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Brain Sparks

Brain Sparks
New Dates for UX Advantage: August 18-19 By Jared Spool April 30th, 2015 We’re changing the dates of UX Advantage to August 18 & 19. We love Baltimore. We’re excited to do an event there. In light of what’s happening in Baltimore, we don’t think it’s right promoting this event at this time. Baltimore is a great city and we want to do an event there. Jared and Karen UIEtips: Extraordinarily Radical Redesign Strategies April 29th, 2015 In today’s UIEtips, we reprint an article on radical redesign strategies. Here’s an excerpt from the article: The day they flipped the switch and launched the new site, sales dropped by 20%. Read the article Extraordinarily Radical Redesign Strategies. What strategy have you put in place when planning a redesign? Rachel Nabors – Using Animation to Enhance Your UX By Sean Carmichael April 22nd, 2015 Podcast: Play in new window | Download (Duration: 18:23 — 9.6MB) [ Transcript Available ] How do you decide when to incorporate animation within a design project?

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How to ask for design feedback “Oh, it's good.” “I like it. It looks nice. Usability - Smashing Magazine Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation. The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct,, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

This Door is the Epitome of User Experience Design — My User Experience Journey This Door is the Epitome of User Experience Design So why do most software companies struggle to adopt its brilliant formula? It’s a door You’re right. Jakob Nielsen on Usability and Web Design June 4, 2017 Typing a password takes twice as long on mobile than on desktop. Follow these 12 guidelines to make registration and login less painful on mobile devices. June 4, 2017 Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked.

The science behind Netflix’s first major redesign in four years Back in March, a developer named Renan Cakirerk wrote a small piece of code that made a big impact on Netflix. Cheekily named "god mode," it addressed one of the most annoying aspects of trying to use Netflix in your browser: scrolling through the company's ever-growing list of movies. Once enabled, it would simply give you one, big list. Instead of sitting there, holding your mouse in anticipation, you could simply find the title you wanted and get on with watching. The web lit up with stories hailing it as a crowning achievement of little-guy ingenuity.

Creating Passionate Users My Favorite Graphs... and the future This blog has always been about optimism, creating better user experiences, helping users spend more time in flow, and learning. There are 405 posts here. More importantly, there are nearly 10,000 comments from y'all that add so much more to the topics, and from which myself and others have learned a great deal. I don't want the last thing people remember about this blog to be The Bad Things. 18 Web Growth Hacks You’ve Never Seen 1. Zapier Landing Page Hack – Zapier has a landing page for every integration pairing they have AND don’t have. This is not only good for user onboarding, but great for SEO and getting new users to imagine the power of Zapier without even using it. It also helps Zapier get sign ups and know which integrations to focus on next.

Why White Space Is Crucial To UX Design All good visual artists understand the importance of negative space, the empty area that draws attention to, and accentuates, the actual subject. Negative space (the artistic equivalent of a designer’s white space) is like the supporting cast whose duty is to make the star of the show stand out more by not standing out so much themselves. If you don’t think any part of your design should be intentionally blank, take a look at the World’s Worst Website Ever for an extreme example of the damage caused by too many objects competing for attention. In interaction design, white space isn’t just an aesthetic choice— it serves three essential functions. 1. Improving Comprehension If cluttering your interface overloads your user with too much information, then reducing the clutter will improve comprehension.

Design user research explained for everyone with animated gifs The most relevant source of inspiration and considerations when designing things are people. This inspiration can be deeper than understanding what people do, why they do it and what they say they need; it is ultimately about understanding what they truly value. Building empathy with the users can be inspirational and help define the overall experience. Apple iPhone 6s Force Touch sensor to give revolutionary user experience, but at the expense of the Home Button? Apple is designing the iOS 9 to support Force Touch sensors in the upcoming iPhone 6s. Set to be released around August-September, the device is sure to offer revolutionary use experience. However, will it be at the expense of the Home Button? As Apple's WWDC 2015 event is coming near, eager fans are looking forward to the unveiling of the famous mobile operating system that is sure to power up the equally anticipated iPhone 6s (or others call iPhone 7 due to some release date debates).

User is the king (part 2) — User Experience Design (UX) “Your homescreen is the castle while the apps are the paintings” The current Operating System for mobile applications separate every services. The users see on the home screen every apps he downloaded, without any connections between each others. I like to imagine each application as its own world, as a complete experience. The home screen is Super Mario 64 castle while the apps are the paintings, leading to the levels.