Social Media Companies: A Cheat Sheet [INFOGRAPHIC]

Who Are the Real Online Influencers? [INFOGRAPHIC] As the web's capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people. According to Deanna Brown, the CEO of Federated Media, that's why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers. Yet, while most marketers agree that reaching influencers is important, they question how to measure influence and how to determine the most influential people online in the first place. Are you influential if you reach a massive number of followers? The infographic below, from influence marketing firm Crowdtap, sheds some light on the current predominant thinking regarding how to reach influencers. Image courtesy of Flickr, GOIABA (Goiabarea)

Why Teachers Need Social Media Training, Not Just Rules 6.2.12 | Under a new set of social media guidelines (pdf) issued by the New York City Department of Education, teachers are required to obtain a supervisor’s approval before creating a “professional social media presence,” which is broadly defined as “any form of online publication or presence that allows interactive communication, including, but not limited to, social networks, blogs, internet websites, internet forums, and wikis.” The guidelines also call for notifying parents about the social media activities their children will be invited to participate in, and they prohibit online teacher/student communication, including “‘friending,’ ‘following,’ ‘commenting,’ and posting messages” on platforms such as Facebook, Twitter, Flickr, Google+, and YouTube. Teachers will likely have to stop playing interactive games such as Draw Something with their students. “[Conversations] occur at church, in neighborhoods, scouting groups, volunteers,” he said.

20 Ways to Build Your Online Reputation in 10 Minutes a Day August 12, 2012 20 Ways to Build Your Online Reputation in 10 Minutes a Day By Gihan Perera in Branding Joining a network like Twitter or Facebook isn’t enough to build an on-line reputation; you have to participate in it as well. That’s obvious, but this is one area that worries some people who think they need to spend all day on these networks to build their reputation. That doesn’t have to be the case. Instead, note this quotation attributed to Benjamin Franklin: “It takes many good deeds to build a good reputation, and only one bad one to lose it.” This is usually quoted as a warning about the one bad deed, but you can also think about the many good deeds. Let’s look at 20 easy, practical ways to participate in various on-line communities. LinkedIn 1. 2. 3. 4. Twitter 1. 2. 3. 4. Facebook 1. 2. 3. 4. Reviews 1. 2. 3. 4. Commenting 1. 2. 3. 4. That gives you 20 ideas you can use immediately to build your on-line reputation – and that’s just a small sample of what you can do.

Twitter as a professional development tool. Love it or hate it? This week I attended a conference about professional development in Scotland. The participants were Community Learning and Development workers (CLD). I was there to show how the various ways in which a SMARTboard could be used for teaching, training and groupwork. There was also a focus on the use of ‘social media’ as a professional development tool and a way of engaging with individuals. What struck me most forcefully is the way in which ‘social media’ (mostly defined as Facebook and Twitter), polarised the audience, with strong emotions on both sides. During the debate, I chatted to a participant who said: ‘you don’t do that twitter, do you?’ But I can totally understand hostility to twitter, especially when its use is brought up within the context of a professional community with a vague but palpable notion lurking in the background that people should really get an account and start tweeting. Twitter can be a fantastic professional development tool though. Like this: Like Loading...

Here's 4 new Social Media apps to check out today My bookmarks folder is crammed full of social media tools and apps. There's well over 2,000 links stored from research and testing over the last three years. I love playing with and testing new apps and tools, and I'm more than happy to pay a few bucks to get the premium sauce too. Over the weekend I've added 4 more apps to my list, their pretty handy so check them out. FRUJI - Professional Social Media Statistics Fruji analyses all your followers and then reports back on; Followers, FollowingTweets, RetweetsVerified Accounts that follow youList membershipsNew followers and UnfollowersMost popular followersMost valuable followersIdentifies likely Marketing accounts (even follow/following numbers) Annual premium account costs $25USD. I like it because it collects data from all your followers not just the last 1,000 or a percentage of so it's as accurate as can be. Mention - Social Content Curation and Engagement Centre I could almost migrate from Sprout Social over to Mention today.

Cartoon: Why Social Media Matters for Your Customers It is time for another look at enterprise IT from our friends Chief and Chuck. If your management still thinks Facebook and Twitter are fads, then perhaps this cartoon will hit home. After all, if we could only just not be bothered all the time from our customers when they have problems, right? We've written many articles on the need for using social media to engage your customers, including the analysis of Oracle's acquisition of Vitrue earlier this week and this infographic we linked to last year that shows customers want to use social media for support. CA Technologies' CHIEF & CHUCK is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

RSS Feeds Directory for Twitter, Facebook, YouTube, etc. You can use this feeds directory to determine the RSS feeds of any of your favorite online service be it Twitter, Facebook, YouTube or something else. If you are old school like me and still prefer consuming online content through RSS feeds, this directory is for you. Most of the popular online apps and services – including the likes of Facebook, YouTube and Twitter, offer RSS feeds but the problem is that you have to be a near geek in order to discover any of these feeds. Hence, I compiled this directory that will probably help you find XML feeds for your favorite online services without digging into the complex APIs. 1. Replace “relevance” by either “published” or “viewCount” to order search results by the upload date or view count of videos respectively. 1. To get the ID of any Facebook Page, go to graph.facebook.com and replace Digital Inspiration in the URL with the username of any Facebook Page. 1. Pinterest RSS Feeds 1. Image RSS Feeds for Instagram, Picasa and Flickr 1. 3. 1.

Checking Usernames | Matt Massaro Check username? Claiming all of your usernames can help you in several ways. Whether you are branding yourself or your company going through this process can help you get found online. I would recommend doing both your business and your personal name. If you are looking for a job or are in any position in a company where people are going to search your name on Google you will want to make sure you own what is going to come up. LinkedIn, Twitter, Facebook, Pinterest, Quora, and even a bunch of other Social Media sites come up in the search results. You would be surprised how many people/businesses I help that have over 100 likes on their Facebook page and haven’t claimed a username for it. Claim your username on the main social media sites first. That should be enough to get you started…. and keep you busy for a while! Tags: blog, check username, checking usernames, claiming username, helpful tips, tips, tutorial, username, usernames

10 Ways Social Media is Transforming our Culture and World It’s 2012, and yet I feel more calm about our future than ever before. The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years… It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular. Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available. Woven into a mash-up of all the covers in perfect synchrony. A Snippet of Magic I think it must have been magic that produced it. I mean, even if I had the skill, would I spend that time on a small gift to the Internet? But that’s what we’ve been doing. Leveraging the power of six degrees of separation. Uniting in common purpose and effort in ways that we had been rapidly losing. New Possibilities Created by Connections 1. 2. That will serve us well. 3. 4. We learn from each other. 5. 6. 7. 8. 9. 10. That’s amazing.

Your Klout Score Just Changed. Here’s Why « New York City Marketing Your Klout Score Just Changed. Here’s Why. Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously. While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them. For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Real-World Influence SEE ALSO: 10 Things You Didn’t Know About Klout Klout Moments Raising the Bar Like this: Like Loading...