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Silicon Alley Insider: Digital Business, Live

Silicon Alley Insider: Digital Business, Live

http://www.businessinsider.com/sai

The Long Tail Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. Annoying Ads Will Not Solve YouTube's Problems It’s been close to two years since Google bought YouTube for $1.65 billion, and now the company admits it’s been a problem child. Selling ads has been tough; organizationally, it’s a mess; and now the company is reportedly considering the most widely dreaded possibility: pre-roll ads. A lengthy piece in the Wall Street Journal confirms what Google CEO Eric Schmidt has already hinted at: YouTube needs some work. The sales process needs to be restructured — up until recently, for example, there was only one temp worker named "Miriam" who was responsible for signing off on ad proposals. Among its other problems: YouTube just doesn’t have enough quality content that advertisers want to be associated with — even if there are ten hours of video uploaded to the site every minute, roughly 99 percent of that is probably junk. One potential solution reportedly under consideration?

China's push for the perfect Games Wang Xiuying and her friend, Wu Dianyuan, do not look like enemies of the state. They are both nearly 80 and walk with the aid of a stick. But the grandmothers have both been told they face a year in a re-education-through-labour camp if they do not stop protesting. This punishment seems a strange fate for two elderly women who only want to complain about being thrown out of their homes. But their case illustrates just how far the government has been prepared to go to present China's best image during the Olympic Games. A Flock of Twitters: Decentralized Semantic Microblogging In my last article, Flocking To the Stream, I ended with this thought about the growing issue of social-networking fatigue: …as the number of streams continue to increase and as the flow rate of each stream picks up, people will grow tired of having to subscribe to, having to join yet-another-stream phenomenon (YASP). Does the Web truly need additional stream providers each with their own data silos? Is there a user-centric solution to this rapidly growing, overflowing-stream issue that puts YASP to rest once and for all? This article answers these two questions in great detail but the succinct preview version is as follows: Table of Contents

CoverItLive Now Lets You Add Qik Mobile Video to Your Live Blogs Live-blogging toolCoverItLive has released an upgrade this week that is truly helpful for bloggers in the social media space. If you've got one of those handy phones that supports Qik, or you do live video blogging with Mogulus or ustream, you can now drop your feeds into your CoverItLive window and broadcast it to the world, along with your live blogging coverage. This builds on CoverItLive's existing option for dropping a YouTube video into your CoverItLive window, though the formatting has been improved (with the video appearing in the top right corner of the window) and users can expand the video with a separate window if they'd like.

Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. WebTV Overview Revision3 has emerged as the leading special interest video network, and has attracted top Internet video talent, advertisers and distribution partners. Based in San Francisco, the company has 50 employees, led by a strong core team out of Ziff Davis, CNet, Pandora, Yahoo and Digg. In the spring of 2012 Revision3 was acquired by Discovery Communications , and now operates as an independent division of the world's leading non-fiction video company.

Deepmemo: Saving Quotes Has Never Been Easier Let me start this text by saying that I was never an ardent user of any snippet, note, or quote taking application; while the idea sounds nice at first, after a few days of usage I usually decide that regular bookmarking is enough for all my needs. But, that's me; perhaps someone is still looking for that perfect note taking application and Deepmemo might be right up their alley. Deepmemo tackles competitors such as Google Notebook not with zillions of features, but by its simplicity. It comes in the form of an unobtrusive Firefox or IE7 plugin, which lets you take quotes from Web sites with the click of a button. Paid Search Is About Process, Not Planning Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense when we bring a new client on board and have to fix or re-build their program. It takes time to build out a program comprehensively and laying out the priorities helps manage expectations. After that point that request for a “vision” or “plan” reveals a fundamental misunderstanding about the nature of paid search marketing. Paid search is an amazingly powerful channel for capturing existing demand. It is not a demand generating channel.

The New FriendFeed Looks A Lot Like Twitter FriendFeedFriendFeed reviews has rolled out a new optional beta today, featuring a cleaner real-time interface, plus some much requested features like the ability to send people a direct message. My first reaction to it (which you can access at beta.friendfeed.com): it feels a lot like a web-based TwitterTwitter reviews client, with the added goodness of seeing your friend’s activities from the dozens of different services that FriendFeed supports. Your FriendFeed homepage now includes a box to post an update, with the option to cc it to Twitter. This functionality existed previously, but required you to click Post > Message in the old interface.

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