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Color Psychology by David Johnson Like death and taxes, there is no escaping color. It is ubiquitous. Colors often have different meanings in various cultures. Black Black is the color of authority and power. White Brides wear white to symbolize innocence and purity. Red The most emotionally intense color, red stimulates a faster heartbeat and breathing. The most romantic color, pink, is more tranquilizing. Blue The color of the sky and the ocean, blue is one of the most popular colors. Green Currently the most popular decorating color, green symbolizes nature. Yellow Cheerful sunny yellow is an attention getter. Purple The color of royalty, purple connotes luxury, wealth, and sophistication. Brown Solid, reliable brown is the color of earth and is abundant in nature. Colors of the Flag In the U.S. flag, white stands for purity and innocence. Food for Thought While blue is one of the most popular colors it is one of the least appetizing. Green, brown, and red are the most popular food colors.

Effective Use of Color Psychology in Web Design Colors are vital elements it web designing. It can make a site look visually attractive. It is important for web designers to consider colors for it can greatly influence the site and the visitors as well. The choice of colors has different effect to a person. Different colors influence the mood and state of the human mind. 1. The color red is considered as the hottest and most dynamic color. View Site Finer Home uses red as its primary color and is made even more appealing with the use of floral patterns. View Site Also using patterns and two shades of red for its stripe background, Holiday To Go succeeded to make the site look more inviting for costumers. 2. The color orange can show comfort, creativity, celebration, fun, youth, and affordability. View Site Colourpixel managed to use different shades of orange for their site which make it look creative and vibrant. View Site A darker shade of orange is seen in Traffik giving it a more serious and professional look. 3. View Site View Site 4.

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