How Best We Can Use Infographics for Effective Communication? — Bosmol - Social Media & Web 2.0 Internet Marketing News The concept of information graphics has been around for decades together, from cave paintings and maps to weather forecasting and traffic road signs but its current form is absolutely persuading and that is none other than the Infographics the web world. What is an Infographic? You might have seen it as you browse through the Internet reading your favorite blogs. Those eye-catching images that are used to display data or information are known as infographics. Studies reveal that a Google search for the word “infographic” generates nearly about 37.4 million results. Color Scheme A good color scheme is vital for creating an engaging infographic as colors have the ability to communicate vast pool of messages while keeping the reader cramped inside the process described in the infographic. Graphics When you come across an infographic, naturally your brain and eyes compels you to look at the picture first and then your eyes goes to the textual explanation. Skeletons and Flowcharts
Bestseller Labs – Practical Advice For Getting Published & Growing Your Readership The buzz about Google+ pages, why you’ll want one, and how to set it up Posted on Jan 10, 2012 | 7 comments Many brands, products, and artists eagerly anticipated the day when the newest social network opened its doors to non-human entities, and now Google+ now has over 40 million users; if you haven’t yet created your Page you might want to ask yourself why. I work for leading integrated PR, SEO and a social media agency, so I’d like to offer some tips on how to get started on G+ and get the most out of your Page. As authors, you are undoubtedly wondering why I’m talking about non-human entity ‘Pages’ rather than ‘Profiles’, after all, you’re people! You can +1 Pages This is the equivalent of ‘liking’ a Facebook brand page but because this social recommendation facility is from Google and is the fastest growing one in history, it has an impact on its search engine rankings. Search engine users can use Google’s direct connect to find you This is not yet fully rolled out but should be soon. Multiple page administrators can manage your Pages Page Creation Features
40 Book Promoting Sites – Part 1 When publishing a book, the key to success is promotion and distribution. Both are meant to give books as much exposure as possible. In order to gain time, it is best to know where to find opportunities to gain exposure easily. This is why we are now creating a list of websites offering book promotion opportunities. In the coming weeks, each Tuesday will be devoted to 5 book promoting sites with a short profile of each site. In addition to the book promoting sites on the list, advertisement space is available on this blog. Alexa Ranking gives an idea of the site competitiveness on the Internet, the lower the ranking number, the better the site, no rank means the website’s popularity is so low that it does not register. Estimated monthly traffic is based on an average of various sites monitoring traffic on the web and is only given as an indication. Anobii Alexa ranking: around 10 000 Estimated monthly traffic: 10-15k Authortree Alexa ranking: No rank Estimated monthly traffic: below 1k
30 Twitter Chats For Writers—Create Your Own! » iwisecoach.com Tomorrow is #WW (Writer Wednesday) on Twitter, making it a perfect day to cover that crazy Twitter phenomenon called the hashtag. What is it? Why should you care? Twitter Hashtags are created by putting the # symbol in front of a word or words. That is the normal use of a hashtag. The first reason to use hashtags is that they can help writers connect and learn from each other. Second, you can use these Twitter tags to meet the right group of readers for your market. To follow one of these hashtag chats, you simply click on the hashtag, read some of the tweets and jump into the conversation by tweeting about the topic. Third, if you can’t find a hashtag chat that represents the genre or topic of your book, then start one! Here are just a few of the writing and genre specific hashtags: #amwriting – Ongoing writer connection tag that is sponsored by amwriting.org #askagent #askeditor #askpub - General tags to ask questions for/about agents, editors, publishers. #blackbookchat – 8:30 EST Tues
The Hidden Factors in Accomplishing Your Online Marketing Goals - Whiteboard Friday In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks. I apologize for the slight purple tint on the Whiteboard. Howdy, SEOmoz fans. Facing the Reality of Book Publishing - Home - The Fearless Self-Publisher with FriesenPress We Make A Better Book. All Inclusive You want to create the perfect book and you're going to carry it forward to commercial success. Make your self-publishing dream a reality with the All-Inclusive Package. Bestseller You're a go-getter. Essentials You've written a family story, children's book or memoir. FriesenPress Team Our team is made up of a dynamic group of people. Self-Publishing Insights - FriesenPress Blog Discover the benefits of self-publishing. “My account manager worked with me as a team in the production process and I thank him kindly, and the social media/marketing staff.” “When I decided to self-publish I searched the North American market for a publisher and chose Friesen for three reasons. We make a better book. Your manuscript is ready - and we want to read it. Cart - 0 items
Marketing Tips for Your New e-Book How can you introduce your fantastic new book to the world? . There are lots of possibilities to let everyone know about your book, here are just a few. Browsing through this extensive blog, you will find hundreds more! Most important is to have a solid amount of friends and followers on Goodreads, FB, Twitter and Google+ and long list of opt-in email addresses to send out invitations for your book launch. . Announce books on these book reader’s blogs and websites: Google writes: “Once you send Google your titles (or upload them as PDF files), we’ll add them to our index for free. Get as many book reviews as possible: Just some samples of many. See On
Karen Baney » Marketing 101 For Authors Whether you’re a new author or you’ve been around for years, looking for new ways to market your book is probably on your list of things to do this year. Here are some ways I market my books and the kind of results I’ve had with each approach. Please keep in mind that even if something has a low “sales generation ranking”, a huge part of marketing is getting the word out which will eventually lead to sales. Type: Blog Tour Goal: Get the word out Cost: $0 – $1,000 (includes fee for booking a tour and cost to provide free copies of your book) Sales Generation Ranking: 1 star If you’re not familiar with blog tours, there are many different kinds. My experience with blog tours planned by an organization has been very disappointing. This particular blog tour was one that posted all on the same day. Type: Book Reviews Goal: Book Reviews on major sites Cost: Just the cost to provide free copies of your book to reviewers Type: Twitter Goal: Get the word out & generate sales Cost: Free Cost: $1 – $50 1.
A Marketing Manifesto for Self-Publishers by Bill Quain Last month I published an article called Author Platform: What Are You Waiting For? that attempted to communicate my enthusiasm for marketing through social media and online generally. Response was strong with people chiming in in the comments. I asked one poster, Bill Quain, to expand on his book marketing ideas. And Bill took me up on it—in a big way. Over the last month he’s published a virtual marketing manifesto for authors. Hi Joel, As promised, here is my take on creating a marketing plan for your book. Worse, the publicist who made the arrangements told me “Of course, you have to consistently do this month after month.” Writing the plan has absolutely NOTHING to do with tactics. A Practical Background Let me give you just a bit of my background to explain how I came to the planning process. Before I wrote my sixth book, I started looking around and asking a very good question. Now, you may write for different reasons. Folks, I discovered the Big Selling Secret with my sixth book.
20 Economical Book Marketing Techniques Summary: Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing. Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets. Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.