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eBookNewser - The First Word on Digital Publishing

eBookNewser - The First Word on Digital Publishing

MobileRead Forums Publishing Group: Center Street by Barbara Ehrenreich The New York Times bestselling author of Nickel and Dimed returns with a powerful memoir of her quest, beginning in childhood, to discover "the Truth"--about the universe and everything else. by Robin Roberts with Veronica Chambers A inspirational memoir by the beloved host of Good Morning America. by J. From New York Times bestselling biographer J. by Joyce Meyer Bestselling author Joyce Meyer explores the beauty of new beginnings through God's inexhaustible grace. by Laini Taylor The epic conclusion to the New York Times bestselling Daughter of Smoke & Bone trilogy. by Biz Stone From Biz Stone, the co-founder of Twitter, comes THINGS A LITTLE BIRD TOLD ME -- a book about the power of creativity and how to harness it, told through memoir-style stories from Biz's incredible life and career. by Jeff Bauman with Bret Witter A moving and inspirational memoir by a 27-year-old survivor of the Boston Marathon bombings who lost both his legs in the attack. by Joel Osteen by John C.

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Publishing 2.0 How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display advertising, where already rock bottom prices, consumer attention, and effectiveness continue to plummet. Native advertising is also a great hope for monetizing mobile, where display ads aren’t just dying but DOA and digital dimes have turned into pennies at best. The hope for native advertising is based on its potential to create immense value for everyone involved: Value for Consumers At its best, native advertising gives consumers content that is genuinely interesting, engaging, and useful. Native advertising truly is NATIVE when consumers can value the content the same way they value editorial content. Value for Brands Value for Publishers 1. 2.

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