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The 7 Biggest Fan Page Marketing Mistakes

The 7 Biggest Fan Page Marketing Mistakes
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.

Prediction: Facebook Will Surpass Google In Advertising Revenues Editor’s note: Continuing our exploration of how Facebook could eat Google’s lunch, guest author Hussein Fazal makes the case for Facebook’s potential advantage in advertising. Fazal is CEO of AdParlor, an ad management and technology company for Facebook campaigns. Not too long ago—the common perception was that Facebook advertising did not work. However, much regarding Facebook ads has changed since then. Despite all this success, Facebook’s revenues are still far behind the search giant, and claiming that they will surpass Google is a bold statement. Data from over a hundred billion Facebook marketplace (right-hand-column) impressions that AdParlor has managed shows indisputable evidence that social ads produce a significant jump in performance. Display Advertising When looking at online advertising revenues as a whole, the IAB reports that roughly a quarter come from display. Search Advertising Mobile Advertising

10 applications Facebook à installer sur votre page fan Cet article commence a dater. Certaines informations peuvent ne plus être exactes. Assurez-vous de vérifier son contenu ou de m'envoyer un email en cas de doute. Les pages fans sur Facebook se font la guerre. Si vous n’avez pas le temps ni le budget pour créer vous même ces fonctionnalités, vous pouvez faire appel aux développeurs Facebook ayant mis à disposition les leurs. 1. La messagerie instantanée entre utilisateurs est l’outil le plus utilisé sur Facebook, alors pourquoi ne pas en bénéficier sur votre page fan également ? 2. Service bien connu des blogueurs, TinyChat vous permet de réaliser des chats vidéos gratuitement. 3. Un support client directement dans Facebook : toutes les marques communicantes en rêves ! 4. Un petit module CRM (Customer Relationship Management) à installer directement sur votre page fan. 5. Vous avez des fans et vous voulez les récompenser ? 6. L’application évènements native de Facebook est bien, mais elle n’offre pas de vision à long terme. 7. 8. 9. 10.

14 Powerful Tips for Marketing on Facebook Posted on August 10, 2010 Filed Under Facebook, Internet Marketing, Social Media Marketing, Social Networking, Traffic Building, Uncategorized Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. It’s no big secret that Facebook can help you in online marketing. There is much more to marketing on Facebook than just creating a profile. 1. o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. o Add Friends: After creating a profile, don’t wait for things to happen. o Wall: This is your main platform to interact with Facebook users. o Photo Albums and Videos: Photos and videos are a great way to show case the latest collection of your product. 2. 3. views. 4. ‘fan’. The Next Step: HOW TO USE FACEBOOK FOR ONLINE MARKETING Social Media Marketing is still in its infancy. 5. fun to your profile. 6. 7. 8. 9. 10. 11. 12. 13.

10 Proven Strategies for Greater Likeability on Facebook Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Listen to your customers and prospects. 1. The number one benefit of a brand’s involvement in social media is the ability to listen to conversation about its brand, competitors and target audience’s wants and needs. For a good case study on how listening in social media has impacted millions of dollars worth of sales, check out IBM’s Listening for Leads program. 2. EdgeRank, Facebook’s algorithm for determining what appears at the top of people’s News Feeds, might be the single most important online innovation of our time. 3. There is a difference between talking at people and engaging with them. 4. 5. 6. 7. 8.

ASOS, Europe’s first integrated Facebook store launches Today, ASOS became the world’s first fully integrated Facebook Store in Europe. ASOS, a retail site based in the UK worked with Usablenet‘s platform to extend the same e-commerce experience on ASOS’s website to their Facebook Page. On their site you can view items, “like” them, share items and comments on certain items on your Facebook profile, see which items your friends have also liked within the store and complete a purchase without ever leaving the ASOS Facebook page. The shopping interface opens up as a Facebook app, so you can seamlessly browse their latest “Williamsburg” collection, which imitates the look of the hipsters outside my window. You do however, have to sign up for an account in order to add items to your shopping bag, which ironically doesn’t have a Facebook log-in. ASOS is the UK’s largest independent online fashion retailer with 11 million unique visits per month. The overall shopping experience within their Facebook store is pretty top-notch.

Quelle organisation au sein des entreprises sur la question des médias sociaux ? La question, avec le développement des médias sociaux comme nouvel canal de relation et de communication, est légitime à être posée. Chez les agences… Toutes les grandes agences quelque soit leur positionnement traditionnel (RP, web, communication) viennent sur ce territoire et propose une offre Social Media dédiée. Certaines, comme TBWA, choisissent de valoriser des compétences déjà en place au sein d’agences du groupe (offre SMARTS), d’autres plus couramment comme Isobar (cellule Noyz), Havas (Socialyze) préfèrent monter des offres dédiées avec des équipes recrutées. Ces offres sont légion et se multiplient et il peut être difficile de s’y retrouver. Finalement, les démarches des agences et l’apparition de nombreux nouveaux acteurs est logique : le web est devenu social, la télévision est en train de le devenir et les logiques de communication et de relation doivent être rapprochées et transverses. Chez les annonceurs… Le besoin de coordination ! Si, il y en a une tout de même.

Facebook interdit la création d’Apps non sécurisées le 1er Octobre : marche à suivre Bonjour à toutes et à tous. Je me permets aujourd’hui de vous parler un peu des applications Facebook, et plus particulièrement des nouvelles attentes en terme de sécurité. Depuis 8 mois, Facebook permet la navigation sécurisée, en HTTPS et non plus en HTTP, ce qui implique que lorsque l’internaute tombe sur une page affichée à l’aide d’une Iframe (c’est le cas pour la majorité des applications qui ne sont pas générées automatiquement), il quitte –éventuellement– cette navigation sécurisée. Concrètement, cela signifie qu’au lieu de découvrir votre magnifique encart faisant office de Landing-Page (ou autre), il tombe d’abord sur un message d’avertissement de la part de Facebook. Et le moins que l’on puisse dire, c’est que ce message décourage vraiment l’internaute à poursuivre son parcours, puisqu’il explique que le contenu affiché n’étant pas sécurisé, Facebook basculera automatiquement sa navigation en HTTP. Comme premier aperçu d’une présence de marque, on peut forcément mieux faire.

5 Money Making Opportunities on Facebook With the release of its new platform, Facebook’s recent endeavor in social media presents a unique opportunity for marketers, developers and businesses to tap into the social network’s young, active, and viral crowd. However, over the past few weeks there has been a rising concern among developers to uncover ways to monetize their Facebook applications. The curse of instant online success is that you can no longer sustain expensive servers to support hundreds and thousands (or even millions) of Facebook users. The question: how can the developers of Facebook apps actually make money? 1. 2. 3. 4. 5. Facebook has a huge active community. Due to the pace of innovation over the web, it is imperative that companies jump on opportunities like these as they turn up.

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