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The 7 Biggest Fan Page Marketing Mistakes

The 7 Biggest Fan Page Marketing Mistakes
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.

10 applications Facebook à installer sur votre page fan Cet article commence a dater. Certaines informations peuvent ne plus être exactes. Assurez-vous de vérifier son contenu ou de m'envoyer un email en cas de doute. Les pages fans sur Facebook se font la guerre. Si vous n’avez pas le temps ni le budget pour créer vous même ces fonctionnalités, vous pouvez faire appel aux développeurs Facebook ayant mis à disposition les leurs. 1. La messagerie instantanée entre utilisateurs est l’outil le plus utilisé sur Facebook, alors pourquoi ne pas en bénéficier sur votre page fan également ? 2. Service bien connu des blogueurs, TinyChat vous permet de réaliser des chats vidéos gratuitement. 3. Un support client directement dans Facebook : toutes les marques communicantes en rêves ! 4. Un petit module CRM (Customer Relationship Management) à installer directement sur votre page fan. 5. Vous avez des fans et vous voulez les récompenser ? 6. L’application évènements native de Facebook est bien, mais elle n’offre pas de vision à long terme. 7. 8. 9. 10.

3 Social Media Marketing Lessons Taught by MySpace Failure Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’ In many ways MySpace was the pioneer of large-scale social networking, and back in 2005 its position seemed unassailable. So, what can be learnt? What made Facebook take off and MySpace fail is the fact that the former managed to latch onto something which the latter failed to even realize in time and that is the holy trinity of personalisation, socialisation and commercialism. Does it allow you to establish an identity and project your personality? Facebook answered all three in a convincing enough fashion to establish itself as the pre-eminent social network to be in. Connect: Authored by: David Amerland

17 Social Media Cheat Sheets These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to keep the functionality of each site straight. Here is a list of cheat sheets for the major social media sites. There are infographic tools to identify keyboard shortcuts and other functionality. Facebook The One Page Facebook Guide. Facebook Keyboard Shortcuts. The Ultimate Facebook Marketing Cheat Sheet. Twitter Twitter Shortcuts. Twitter Cheat Sheet. Twitter Manners. The 100 Twitter Rules To Live By. Google+ Google+ Cheat Sheet. Google+ Cheat Sheet 2nd Edition. The Complete Google+ Cheatsheet. General The Small Business Social Media Cheat Sheet.

Facebook interdit la création d’Apps non sécurisées le 1er Octobre : marche à suivre Bonjour à toutes et à tous. Je me permets aujourd’hui de vous parler un peu des applications Facebook, et plus particulièrement des nouvelles attentes en terme de sécurité. Depuis 8 mois, Facebook permet la navigation sécurisée, en HTTPS et non plus en HTTP, ce qui implique que lorsque l’internaute tombe sur une page affichée à l’aide d’une Iframe (c’est le cas pour la majorité des applications qui ne sont pas générées automatiquement), il quitte –éventuellement– cette navigation sécurisée. Concrètement, cela signifie qu’au lieu de découvrir votre magnifique encart faisant office de Landing-Page (ou autre), il tombe d’abord sur un message d’avertissement de la part de Facebook. Et le moins que l’on puisse dire, c’est que ce message décourage vraiment l’internaute à poursuivre son parcours, puisqu’il explique que le contenu affiché n’étant pas sécurisé, Facebook basculera automatiquement sa navigation en HTTP. Comme premier aperçu d’une présence de marque, on peut forcément mieux faire.

6 New & Innovative Social Media Campaigns to Learn From We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1. Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video went viral when it was embedded on The Sartorialist blog, but also gained a lot of views from Facebook, The Cool Hunter and mobile devices. 2. 3. 4. 5. Facebook fan acquisition is Samsung's key goal with this campaign. 6. Your Picks

Top 75 Apps for Enhancing Your Facebook Page Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? Why add apps to your Facebook Business (Fan) page? In other words, every time a fan interacts with your Fan page, it’s free advertising for you because each fan’s activity goes out into their stream (their wall and their friends’ News Feeds). Facebook App Directory However, there are literally tens of thousands from which to choose. There’s also Appbistro where you can browse their comprehensive directory of apps for businesses. You can track your metrics via Facebook Insights and see which of your tabs gets the most clicks as shown in the screenshot below: Facebook Insights - Tab Views Custom Landing Tabs TabSite - Facebook App See also:

Créez votre propre onglet personnalisé pour votre Fan-Page Facebook en 5 étapes Bonjour à toutes et à tous. Après quelques semaines de repos (je comptais faire une pause entre Noël et le Jour de l’An, mais j’ai un peu exagéré la chose, j’espère d’ailleurs que ça n’a embêté personne), je reprends la plume pour vous parler d’applications Facebook, et plus précisément, d’applications à ajouter en tant qu’onglets sur les Fan-Pages, autrement dit les « Iframe Apps ». Je vous avais déjà proposé un article à ce sujet il y a 1 an, que vous pouvez retrouver via ce lien. Ce billet vous expliquait étape par étape la marche à suivre afin de créer puis d’ajouter son application à sa page sur Facebook ; cependant, beaucoup d’eau a coulé sous les ponts depuis Février 2011 et le processus n’est désormais plus vraiment le même, d’autant plus que Facebook impose désormais la possession d’un certificat SSL sur son domaine. J’ai donc décidé, en vue des questions posées dernièrement dans les commentaires, de créer un nouveau tutoriel pour tous ceux qui pourraient en avoir besoin. 1. 2.

The 7 key pillars of social media for brands and businesses in 2011 Social media is changing in front of our eyes. It's still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don't know where to start or how to make a difference with their social media marketing. Internal Communications The tools are available to help improve how you talk to each other within your company. Branded Content It's not enough trying to create engaging updates or throw up the odd picture on social media channels. Stunning Customer Service There is no reason why you should't be talking to your customers in this day and age. Ignore Facebook At Your Peril Websites come and go. Transparency It's getting harder and harder to spin a story about your company that is not accurate or glosses over the truth. Adapting To Technology And Being Nimble Trends change in social media circles quicker than you could imagine. Mobile Mobile Mobile