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The 7 Biggest Fan Page Marketing Mistakes

The 7 Biggest Fan Page Marketing Mistakes
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification. Related:  Facebook Marketing

How We Got To 40,310 Facebook Fans In 4 Days When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans translate into trackable revenue, how to perform analytics, integrating social widgets (Open Graph Protocol) with your site, and other aspects of effective Facebook marketing. But today we’re looking only at growing your fan base quickly. A few weeks ago, Facebook made some massive changes– more of your personal data as publicly available, you could like something from a website (as opposed to only from Facebook), community pages launched to challenge Wikipedia, and so forth. It used to be that you could tell when clicking on an ad would take you to a fan page or to a website. But it’s a funny thing how data often proves you wrong. Give them a reason why. Sometimes the ad with the highest CTR also converts the worst.

3 Social Media Marketing Lessons Taught by MySpace Failure Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’ In many ways MySpace was the pioneer of large-scale social networking, and back in 2005 its position seemed unassailable. So, what can be learnt? What made Facebook take off and MySpace fail is the fact that the former managed to latch onto something which the latter failed to even realize in time and that is the holy trinity of personalisation, socialisation and commercialism. Does it allow you to establish an identity and project your personality? Facebook answered all three in a convincing enough fashion to establish itself as the pre-eminent social network to be in. Connect: Authored by: David Amerland

5 Innovative Facebook Campaigns to Learn From The Social Marketing Series is supported by Campaigner®. Campaigner® email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone. The good news is that Facebook is working hard to improve its ads’ performance. The idea is that marketers can learn from each other as they try to navigate Facebook, which is terra incognita for everyone since it’s so new. 1. Bahrain Telecommunications Co., a.k.a. Batelco aired two trailers for the video in movie theaters and online in September 2010. The Upshot: Batelco bet heavily on a viral video and it paid off, partially because the video itself is so compelling, but also because it provided a means for people on Facebook to add something to the experience. 2. 3. 4. 5.

Likify - Generate Facebook likes using QR codes 6 New & Innovative Social Media Campaigns to Learn From We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1. Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video went viral when it was embedded on The Sartorialist blog, but also gained a lot of views from Facebook, The Cool Hunter and mobile devices. 2. 3. 4. 5. Facebook fan acquisition is Samsung's key goal with this campaign. 6. Your Picks

Facebook Releases Demo Video on Promoted Posts Facebook began a gradual rollout of promoted posts for brand pages about a week ago and the social networking site has now posted its first demo video today, letting advertisers know what to expect from the feature. The video explains that a promoted post will show up as a sponsored story in a fan’s newsfeed, both on desktop and mobile, and as Facebook users interact with the post, their friends will see it as well. The video also walks users through how to promote a post, so that once the feature is available on their pages, they can get to highlighting the best of their updates straight away. Telling users to “select the price that best fits your budget and goals”, what the video doesn’t tell you is that the more you pay, the more users your post will reach.

Software for Facebook Page Management: Sprout Social Have you found the right Facebook page management software? I’ve put together a series of posts with the pros and cons of today’s best Facebook page management tools. Today, I am taking a look at Sprout Social. Others under review are Social Oomph, HootSuite and TweetDeck. Sprout Social Software for Facebook Page Management Sprout Social is a social media management tool for small and medium-sized businesses. Small Biz, 20 Profiles, $39 per month 360° Social Media ManagementPublish & Schedule MessagesRobust Reports & AnalyticsComplete Brand MonitoringAudience Targeting ToolsCheck-in & Loyalty MonitoringContact Management Deluxe Version, 40 Profiles, $59 per month

The 7 key pillars of social media for brands and businesses in 2011 Social media is changing in front of our eyes. It's still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don't know where to start or how to make a difference with their social media marketing. Internal Communications The tools are available to help improve how you talk to each other within your company. Branded Content It's not enough trying to create engaging updates or throw up the odd picture on social media channels. Stunning Customer Service There is no reason why you should't be talking to your customers in this day and age. Ignore Facebook At Your Peril Websites come and go. Transparency It's getting harder and harder to spin a story about your company that is not accurate or glosses over the truth. Adapting To Technology And Being Nimble Trends change in social media circles quicker than you could imagine. Mobile Mobile Mobile

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