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The 7 Biggest Fan Page Marketing Mistakes

The 7 Biggest Fan Page Marketing Mistakes
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.

14 Powerful Tips for Marketing on Facebook Posted on August 10, 2010 Filed Under Facebook, Internet Marketing, Social Media Marketing, Social Networking, Traffic Building, Uncategorized Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. It’s no big secret that Facebook can help you in online marketing. There is much more to marketing on Facebook than just creating a profile. 1. o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. o Add Friends: After creating a profile, don’t wait for things to happen. o Wall: This is your main platform to interact with Facebook users. o Photo Albums and Videos: Photos and videos are a great way to show case the latest collection of your product. 2. 3. views. 4. ‘fan’. The Next Step: HOW TO USE FACEBOOK FOR ONLINE MARKETING Social Media Marketing is still in its infancy. 5. fun to your profile. 6. 7. 8. 9. 10. 11. 12. 13.

10 Proven Strategies for Greater Likeability on Facebook Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including, Verizon and Neutrogena. He is author of Likeable Social Media. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Listen to your customers and prospects. 1. The number one benefit of a brand’s involvement in social media is the ability to listen to conversation about its brand, competitors and target audience’s wants and needs. For a good case study on how listening in social media has impacted millions of dollars worth of sales, check out IBM’s Listening for Leads program. 2. EdgeRank, Facebook’s algorithm for determining what appears at the top of people’s News Feeds, might be the single most important online innovation of our time. 3. There is a difference between talking at people and engaging with them. 4. 5. 6. 7. 8.

ASOS, Europe’s first integrated Facebook store launches Today, ASOS became the world’s first fully integrated Facebook Store in Europe. ASOS, a retail site based in the UK worked with Usablenet‘s platform to extend the same e-commerce experience on ASOS’s website to their Facebook Page. On their site you can view items, “like” them, share items and comments on certain items on your Facebook profile, see which items your friends have also liked within the store and complete a purchase without ever leaving the ASOS Facebook page. The shopping interface opens up as a Facebook app, so you can seamlessly browse their latest “Williamsburg” collection, which imitates the look of the hipsters outside my window. You do however, have to sign up for an account in order to add items to your shopping bag, which ironically doesn’t have a Facebook log-in. ASOS is the UK’s largest independent online fashion retailer with 11 million unique visits per month. The overall shopping experience within their Facebook store is pretty top-notch.

5 Money Making Opportunities on Facebook With the release of its new platform, Facebook’s recent endeavor in social media presents a unique opportunity for marketers, developers and businesses to tap into the social network’s young, active, and viral crowd. However, over the past few weeks there has been a rising concern among developers to uncover ways to monetize their Facebook applications. The curse of instant online success is that you can no longer sustain expensive servers to support hundreds and thousands (or even millions) of Facebook users. The question: how can the developers of Facebook apps actually make money? 1. 2. 3. 4. 5. Facebook has a huge active community. Due to the pace of innovation over the web, it is imperative that companies jump on opportunities like these as they turn up.

How to Build the Perfect Facebook Fan Page, 2011 Edition This article is updated! Please refer to the latest How to Build the Perfect Facebook Fan Page article here..This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied. The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities In this article, I will briefly discuss each of the Page areas, as labeled above, where I think Page owners should focus their attention, with an eye to an integrated look and feel, clean and uncluttered. The Page areas are: The Profile Picture Examples: Abstract:

Pourquoi Facebook a eu raison de séparer Facebook de Messenger La décision de Facebook avait fait couler beaucoup d'encre et grincer de nombreuses dents. Dans le courant 2014, le réseau social numéro un avait peu à peu bloquer l'utilisation de son service de messagerie instantanée Messenger via son application Facebook sur mobile. Objectif : forcer les utilisateurs à télécharger une seconde application sur son smartphone, dédiée uniquement à ces discussions en têt-à-tête ou en petit groupe. Et si ce choix n'a pas fait plaisir aux utilisateurs, obligés soit de passer par la version Web de Facebook, soit de se plier aux exigences de Facebook, le réseau social de Mark Zuckerberg a finalement réussit son pari stratégique. Car il faut bien avouer que les membres, après avoir boycotté un temps l'appli Messenger, ont fini pour la plupart a cédé et l'installer sur leur téléphone. A LIRE AUSSI >> Vous allez pouvoir vous inscrire sur Messenger sans passer par Facebook Un succès croissant et des avis utilisateurs qui s'améliorent

How To Quickly Customize Your Facebook Page To Attract More Fans Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite cookie cutter, so adding some simple modifications can really make a Fan Page standout and land those valuable fans. Not only will this look great, but it is easy and cost effective, unlike a custom built and branded Facebook Application. The average Facebook Page would look like the following: The main features are the different tabs (called ‘boxes’) that make up the overall look of the page. What all of these items are lacking – is the ability to modify a page so that the visual appearance could match that of your website, promotional material or landing page. First, you must have an active Facebook Page that you have admin access to. Once clicked, you will have the ability to choose a page (or pages) that you can add this application to.

How To Create the Perfect Facebook Fan Page This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P”, not to be confused with your personal Profile). Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. Install the Static FBML App and Add a Custom Tab Do a search for “static FBML” on Facebook (or just click here), and click “Add to my Page” in the upper-left. Now what you want to do is create your tab. Add Content to Your Custom Tab If you go view your Page now, you’ll notice when you click the “>>” tab there is now an “FBML” option in the drop-down. Customize Your Tab With FBML Conclusion