The Complete Facebook Success Formula Every Marketer Should Know
At the f8 Developer Conference in April 2010, two Facebook engineers shared Facebook's EdgeRank formula, and since then most marketers have misinterpreted how to apply it to their own brand challenges. Simply put, this is Facebook's equation, not your brand's. This formula reveals how Facebook determines what will appear in users' newsfeeds, but it does not tell your brand what is needed to drive business success on Facebook. What Facebook shared about EdgeRank is important for marketers to understand, but it is merely a portion of the Facebook brand success formula. It is a little like the owner's manual for your car, which is helpful for learning how to operate the vehicle but does not tell you how to successfully, safely and efficiently get from point A to point B. What is EdgeRank? EdgeRank is Facebook's secret sauce. You are probably aware that when you sign on to Facebook, your newsfeed is not simply a stream of every friend's and brand's posts in reverse chronological order.
EdgeRank Checker | Check your Facebook Page's EdgeRank
Dans les liens du Guide #45
Cette semaine dans les liens du Guide #45 retour sur la nouvelle fonction commentaires de Facebook, l’erreur de Twitter qui réinitialise un nombre important de mots de passe, l’arrivée des Secret boards Pinterest et la possibilité d’identifier un ami Facebook sur Foursquare ! 1- Facebook va ajouter une fonction réponse aux commentaires Cette nouvelle fonctionnalité est actuellement en test. Avant cela vous pouviez aimer un commentaire, ou commenter en dessous de celui-ci tout en mentionnant une personne. « Nous testons une nouvelle manière d’ajouter des commentaires relatifs à une mise à jour sur Facebook. Jusqu’à présent, cette nouvelle fonctionnalité est testée aux Philippines et en Thaïlande ! 2- Twitter réinitialise des mots de passe par erreur « nous avons malencontreusement réinitialisé les mots de passe d’un grand nombre de compte, en plus de ceux qui avaient été compromis. 3- Pinterest propose des « Secret Boards » 4- Vos amis Facebook sont maintenant disponibles sur Foursquare
The 5 Best Free Tools For Making Slick Infographics
It's not enough to simply write about data any longer; the world wants visuals. While there are many professional information designers making a name for themselves, such as Nicholas Felton of Feltron.com, the majority of these digital artists are up to their eyeballs in high-paying work. Where does this leave you? Well, if you want to spruce up your documents, blog posts, and presentations, there are some free tools online that can help. Many Eyes This IBM Research tool gives you two choices: an option to browse through existing sets of data, or use your own. Google Public Data Explorer Like IBM, Google has made a public version of one of its research tools. Hohli There are many occasions when a Venn Diagram is the perfect way to describe a concept or compare relationships among a few different things. Wordle Although this tool describes itself as a "toy" for generating word clouds, it can be an effective service to spruce up your work. Visual.ly Watch more Work Smart: [Images by Wordle]
Speed Summary: Mindshare ‘The Future of Social Commerce’ [Report
Global media and marketing services company, Mindshare, part of the WPP Group along with Syzygy has just published a new 44 page report on the future of social commerce. It’s a nice distillation of much of the thinking here in Social Commerce Today and picks up on the central themes of our new book just published The Social Commerce Handbook that the future of social commerce is social utility - and the power of the ‘interest graph‘ Here’s the speed summary of what MindShare has to say
6 Tips to Increase Your Facebook EdgeRank and Exposure
Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed. If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank. Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed. For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. EdgeRank Defined Facebook looks at everything published as “objects.” Let’s take a closer look at the three factors that determine EdgeRank. Affinity Level of Interaction Timeliness #2: Create a Forum #4: Share Links
How Brands Are Using Facebook Apps for Contests and Campaigns
Background: Some time back I published a research paper about how brands are using Facebook apps for enhancing their CRM. In this post I would like to focus on the second value proposition that Facebook apps bring to brands – an amazing opportunity to run campaigns. I have been increasingly seeing brands using Facebook apps to give a boost to their marketing. In fact if you see the list of Facebook preferred developer consultants, you will see some very interesting case studies of brands using Facebook apps. Therefore, in this post, I will talk about why and how brands are using Facebook apps for their contests and campaigns Just as a reminder, in this post I am only focusing and benchmarking Facebook apps that have been used as marketing centric campaigns. Why brands are using Facebook apps for campaigns: Why brands prefer Facebook for marketing campaigns is definitely a million dollar question. Putting campaign where the crowd is – this is the most obvious reason. Connect: Authored by:
Revo Uninstaller - Free software downloads and software reviews
Pros I have been meaning to install Revo for ages to clean out some junk on my PC but never got around to it. Well today I really needed it after I couldn't get rid of a program with just my PCs' uninstall application, and it worked just they way I thought it would. No surprises, no whistles and bells, it just got rid of the garbage program. I used the secure download and it didn't add any bundleware as far as I can see (and if it did, I'll use Revo to remove it) and it was super-easy to use. Cons It doesn't seem that it can be used to get rid of browsers like the Homepage-Web browser hijacker that sneaked its way on to my PC. Reply to this review Read reply (1) Was this review helpful? Reply by kstenbch on July 20, 2015 You may have malware, and Revo uninstaller is an uninstaller, not a cleaner. Easy to use Tons of features and controls Straightforward user interface Free version is just fine Works for most problems Won't uninstall badly corrupted programs Summary Reply to this review
Raven Tools Pricing and Plans
Frequently asked questions What does Raven cost? Pro accounts cost $99 a month. Agency accounts cost $249 a month. Services such as Textbroker, PR Newswire and KnowEm cost extra, and you'll know and must agree to the cost in advance. How do I buy now? All Raven accounts start with a free, limited trial. How do I pay? With a credit card. Are there any discounts? Yes. Is there a contract? Nope. What happens if I cancel? We do not offer refunds for partial months. Can I buy only one part of Raven? No.
