5 Headline Templates That Grab Readers Your readers decide whether your blog post is worth their time within a few seconds. Most of that decision is based on the post title (or “headline”). Some of the highest paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.
Can the Query/LOI Hybrid Help You Break Into More Magazines? Should you try to break into that magazine with a quick Letter of Introduction (LOI) or a fully fleshed-out query? Sometimes, it’s best to do both. If you don’t have a lot of clips and/or experience in the topic of the magazine you want to write for, an LOI can fall flat. You’re basically saying, “Hey, here I am…I don’t have much to offer you, but I’m hoping you’ll hand me a freelance assignment just the same.” At the same time, I can understand why many writers are loath to spend hours or days writing up a query letter when they’re not sure they’ll score. The solution: For Those Who Want to Lead, Read - John Coleman by John Coleman | 10:00 AM August 15, 2012 When David Petraeus visited the Harvard Kennedy School in 2009, one of the meetings he requested was with author Doris Kearns Goodwin. Petraeus, who holds a PhD in International Relations from Princeton, is a fan of Team of Rivals and wanted time to speak to the famed historian about her work. Apparently, the great general (and current CIA Director) is something of a bibliophile.
Six Blog Post Templates That Highly Effective Bloggers Use I follow several blogs quite closely. I call them my “linchpin bloggers,” as they provide me valuable content on a consistent basis. It is my quest to become one of these linchpin bloggers. And so naturally I have been studying their blogs. Particularly, I have studied the anatomy of their blog posts and have observed a basic structure emerge. Besides Michael Hyatt and Chris Brogan, who actually share their blog post templates, I have constructed what I believe to be the general framework for their posts. 10 Reasons Why Your Content Doesn’t Attract Links 78inShare So we have all heard time and time again, “to attract links you need to build great content”. But very few actually talk about what good content looks like. That’s because good content can come in many different forms. But bad content (that doesn’t attract links) usually follows some of the same patterns.
The Foolproof Formula for Writing a Solid Blog Post [Template] You know blogging is critical, paramount, indispensable to the success of your marketing. Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry; you'll have no clout with your leads and customers; and you'll have fewer pages on which to place calls-to-action and collect new and reconverted leads. This all sounds like a marketing disaster . So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. You have to find words, and string them together into sentences, and ughhh where do you even start?
Sue’s Kindle Miracle – still shaking my head One of the biggest lessons I’ve learned in life and business is to ban the word “can’t” from my vocabulary. Can’t is more like a decision not to find a way to get something done. “But” is a close second… as in, “I’d love to _____, but….” I’ve learned instead to say, “I’d love to _________, AND…” As in, yeah, it’s a challenge to do this thing, AND I’ll figure out a way to make it work. Don’t arrest that protester; he’s a future billionaire: The connection between free expression and economics - Quartz Entrepreneurship is a revolutionary act. It is the desire to change the world. Creativity and innovation are the basis of entrepreneurship and are fed by everything in a market, from national policies and attitudes towards science and technology, law and intellectual property, democracy and government, ecology and the environment, arts and the media.
The Anatomy of a Good Blog Post One of the most difficult things about blogging is writing good content. Not only do you have to come up with ideas, but you also need to write in such a way that readers connect to your content. I often struggle with writing good content. That is why I have developed a basic framework for how I write blog posts I have found that when I follow this template, the results usually turn out to be pretty good.
30 Ways To Drive Traffic To Your Website Are you looking to increase traffic to your website? There are many ways to increase traffic to your website. Majority of people believe the only way to driving traffic will cost them money. 10 Reasons You Should Never Get a Job Just for fun I recently asked Erin, “Now that the kids are in summer school, don’t you think it’s about time you went out and got yourself a job? I hate seeing you wallow in unemployment for so long.” She smiled and said, “Wow. I have been unemployed a really long time. That’s weird… I like it!”
Seth Godin on Kickstarter and the Value of an Author Platform I received an unexpected email from Seth Godin today – he read a post I had written analyzing his Kickstarter campaign for his latest book, The Icarus Deception, and wanted to chat about his experience over the past eight months. Below is a video of our chat, and here are some of the more interesting quotes from Seth: “I don’t need the cash from Kickstarter to put a book into the world, but with ebooks, no one does.”