3 Ways to Improve Your Company's Social Media Architecture Joshua-Michéle Ross (@jmichele) is SVP and director of digital strategy, Europe with Fleishman Hillard and an O’Reilly Radar blogger. His free ebook on social media architecture is available here. While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. This is unsustainable and counterproductive. The solution is a “social media architecture” — a structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence. 1. A proper footprint uses a few data points (site name, platform, size, recency of moderator activity) to visualize your social media presence. Click to enlarge Click to enlarge Visualization is the first step in recognizing you have a problem. 2. What warrants creating a new social account? 3.
Three Ways to Supercharge Social Media with Google Analytics If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. #2. Google Analytics can help you identify which Twitter conversations you should be listening for. #3. Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. Google Analytics is a powerful tool. Connect: Authored by: Chad Wiebesick Chad Wiebesick is the Social Media & Interactive Marketing Director at PWB Marketing Communications in Ann Arbor, Michigan, a B2B agency specializing in integrating digital technologies with traditional media. See complete profile
The Anatomy of a Social Media Crisis Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them. The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies. And what were the causes of these crises?
5 Things Social Media Can't Do - TNW Social Media Over the past few years, we’ve seen an explosive growth in social media. Some platforms have fallen by the wayside, while others have seen up to 300,000 new members per day at their peak. If your organization isn’t involved in social media, the silence can actually be a detriment to your business, as information hungry consumers have come to not only look for your presence, but expect it. For all the upsides that social media can bring to your business, there still remains a great deal of uncertainty and misconceptions about what social media can actually accomplish in terms of overall business growth. Far too often, high (read: mismanaged) expectations can lead to disappointment, even frustration with the mechanism. 5 things social media can’t do 1. Solution: If social media is your marketing strategy at the moment, it’s time to head back to the drawing board. 2. Solution: There are actually two problems within this scenario. The second problem here is, “Where’s the beef?” 3. 4. 5.
Top Five Best Practices for a Successful Facebook Page 286 Flares Twitter 114 Facebook 20 Google+ 34 StumbleUpon 98 Pin It Share 0 286 Flares × Almost all companies worth their salt maintain a Facebook page. If you are a business on Facebook, you would want to make sure that your efforts are rewarded first by having people like your page, having them participate in your page activities, and lastly, by having them engaged. All of these would give you more opportunities to market and to eventually sell your products or services. But how do you do all these? Let’s take a look at five of the best practices for Facebook business and brand pages, and see how the world’s top brands do it! 1. How do you actually greet your customers? Be clear as to what you want them to do. Coca-Cola has created a delightful way to get its visitors to like its page. 2. Another sure way to get people to like your page is to give them an idea of what they can get from doing it. 3. Cooking.com gives away $300 to lucky winners selected from those who like their page.
12 Best SEO Extensions For Google Chrome Today we are going to share Google chrome extension for SEO. Chrome is second most popular browser, that has a big collection of extensions. Extensions always improved browser productivity and popularity among internet users. All SEO extensions has unique functionality that increase the productivity of SEO related work. These extensions provides the best way to access the search engine optimization tools that make very easy to find out the details of site rank, page rank, keyword listing and many more. This is best list for SEO professional, webmasters and blogger also. This browser getting more lovers everyday who using its extensions is very easy to use. Few day ago, we had presented Google Cheat sheet to download and Firefox 5 Add-ons. I hope these extensions are very useful for SEO professionals and webmasters. 1. Firebug Lite is not a substitute for Firebug, or Chrome Developer Tools. 2. Goo.gl Shorten URLs on the fly, add them to history, integrate with social media. 3. 4. 5. 6.
Young people 'bored' with social media A key group of young users of Facebook, Twitter and YouTube users are using the site less and less, according to new research. One in four 18-29 year-olds told Gartner that their use of social media had declined since they signed up, with many citing boredom as their reason for the decline. By contrast, other consumers, however, reported that their enthusiasm was unabated, as 37 per cent claimed that they were actually using social media more than they had been in the past. In all cases, however, researchers found that “despite the strong media focus on the phenomenon of social media, our respondents did not interact more than once a month (on average) with their favourite site”. Of those using the sites less, common reasons also included the “superficiality” of friendships online, as well as concerns about digital privacy.
How to use APIs from Twitter, Google & Facebook to find data, ideas As more and more journalists are finding, APIs are a great way to get data for your Web applications and projects. An API, or application programming interface, enables software programs to communicate with one another. (Chrys Wu wrote a helpful intro here.) Twitter’s API is very well documented and has a lot of useful functionality. Here is some simple example code that searches Twitter for the term “earthquake” and then creates a bulleted list for the tweets that are found. If your development team uses open-source tools, there are some great libraries for parsing the Twitter API with much more advanced functionality than the snippet above. Here are a few good examples from the documentation: Follow the Google Maps “Hello World” tutorial to see how easy it is to get a map up and running.Use the Google Places API to track information such as the density of schools in different neighborhoods.Build a Twitter location application using the Google Geocoding API. Other noteworthy APIs